About SearchScore
SearchScore is a free AI search visibility checker. We analyse 130+ signals across any website to produce an AI Visibility Score out of 100 - measuring how likely that site is to be cited or recommended by ChatGPT, Perplexity, Claude, and Google AI Overviews.
Why we built it
We noticed something happening that most SEO tools were missing: businesses were doing everything right for Google rankings, but remaining completely absent from AI-generated answers.
In our analysis of over 850,000 websites, we found that 71% score below 50 out of 100 on AI visibility - meaning the majority of the web is structurally invisible to AI search engines, even when those same sites rank well on Google.
Traditional SEO tools measure the wrong thing. They track keyword rankings. AI search engines don't work that way - they decide which sources to trust and cite based on a completely different set of signals.
SearchScore was built to measure those signals.
What we check
Our audit covers 130+ signals across eight categories: AI Citability, Brand Authority, E-E-A-T Content, Technical Foundations, Structured Data, Platform Optimisation, Topical Authority, and AI Platform Readiness.
Each check maps to a documented signal that influences whether AI engines can discover, understand, and recommend a website. The full methodology is explained at searchscore.io/methodology.
The team
SearchScore is built by a small team of SEO practitioners and developers who have been tracking the shift from traditional search to AI-powered answers since 2024. We use our own tool daily - searchscore.io itself scores 98/100.
Contact
Questions, feedback, or partnership enquiries: [email protected]
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