▶Guide

Guides 58

▶Guide 84 How to run a Query Gap Optimisation audit A step-by-step walkthrough of finding, scoring and closing the query gaps that cost you the most visibility. Content Optimisation ▶Guide 75 How to make a page citable by AI answer engines A practical guide to Citation Engineering: restructuring a page so ChatGPT, Perplexity and AI Overviews can extract, quote and attribute it. GEO & AI Search ▶Guide 81 How to diagnose and reverse content decay A method for catching pages that are quietly losing visibility and refreshing them for real recovery, not cosmetic freshness. Content Optimisation ▶Guide 85 How to run a technical SEO audit that finds problems worth fixing A repeatable method for auditing crawlability, indexation and rendering, then ranking the findings by business impact. Technical SEO ▶Guide 85 How to fix pages that aren't being indexed A diagnostic path for finding why valuable pages are excluded from the index and getting them back in. Technical SEO ▶Guide 82 How to optimise crawl budget on a large site Practical steps to stop crawlers wasting effort on low-value URLs so your important pages get crawled and refreshed faster. Technical SEO ▶Guide 80 How to configure robots.txt for AI crawlers How to decide and control whether GPTBot, PerplexityBot, Google-Extended and other AI agents can access your site. Technical SEO ▶Guide 84 How to implement structured data that helps AI understand your pages A selection-and-implementation method for schema.org markup that earns rich results and clarifies entities for AI systems. Technical SEO ▶Guide 84 How to design a crawlable site architecture How to structure URLs, navigation and internal links so crawlers reach every important page and understand how they relate. Technical SEO ▶Guide 84 How to pass Core Web Vitals A focused method for diagnosing and fixing the loading, interactivity and stability metrics that affect user experience and ranking. Technical SEO ▶Guide 82 How to make a JavaScript site render for search and AI How to ensure content built with client-side JavaScript is actually seen, indexed and cited by crawlers. Technical SEO ▶Guide 84 How to fix redirect chains and status codes How to audit and clean up redirects and HTTP responses so crawlers and users reach the right page in one hop. Technical SEO ▶Guide 82 How to run a log-file analysis How to use server logs to see exactly how search and AI crawlers behave on your site, and act on it. Technical SEO ▶Guide 85 How to run a query gap analysis that finds the pages you are missing Compare the questions your audience asks against the pages you have published to surface the highest-value content you are not yet answering. Content Optimisation ▶Guide 86 How to refresh decaying content before it loses its rankings A repeatable workflow to detect, prioritise and update ageing pages so they regain traffic instead of quietly fading. Content Optimisation ▶Guide 84 How to build a topic cluster that earns topical authority Group related pages around a central theme with deliberate internal linking so search engines and AI models recognise you as an authority on the subject. Content Optimisation ▶Guide 84 How to write a pillar page that anchors a topic and ranks for the head term Structure a comprehensive, well-linked pillar page that both serves the broad head query and directs readers into your supporting content. Content Optimisation ▶Guide 83 How to prune low-value content without losing traffic Identify pages that dilute your site's quality and decide whether to improve, merge, redirect, or delete each one safely. Content Optimisation ▶Guide 82 How to add information gain so your content earns its ranking Make each page contribute something the existing results do not, so search engines and AI models have a reason to surface and cite you. Content Optimisation ▶Guide 85 How to map search intent so every page answers the right question Classify the intent behind each target query and align page type, structure, and angle to what the searcher actually wants. Content Optimisation ▶Guide 85 How to diagnose and fix keyword cannibalisation Find pages competing for the same query, decide which should win, and consolidate so your authority stops splitting. Content Optimisation ▶Guide 84 How to write a content brief that produces rankable content first time Give writers a precise, evidence-based brief so the draft satisfies intent, covers the topic, and needs minimal rework. Content Optimisation ▶Guide 84 How to improve thin content so it ranks and converts Turn shallow, low-value pages into substantive ones that satisfy intent, or retire them if they cannot be saved. Content Optimisation ▶Guide 76 How to get your brand cited by ChatGPT Earn citations and recommendations inside ChatGPT answers by making your pages retrievable, quotable and trustworthy. GEO & AI Search ▶Guide 76 How to optimise your content for Perplexity Win citations in Perplexity by structuring pages around retrievable, evidence-backed passages it can quote and link. GEO & AI Search ▶Guide 76 How to appear in Google AI Overviews Earn inclusion in Google's AI Overviews by combining strong organic relevance with clear, passage-level answers. GEO & AI Search ▶Guide 72 How to write and publish an llms.txt file Create an llms.txt file that gives AI systems a clean, curated map of your most important content. GEO & AI Search ▶Guide 78 How to structure content answer-first for AI engines Rewrite pages so the answer comes first, making passages easy for AI engines to lift and cite. GEO & AI Search ▶Guide 77 How to allow AI crawlers without losing control Configure robots.txt and infrastructure so beneficial AI crawlers can reach your content while you keep control of the rest. GEO & AI Search ▶Guide 74 How to grow your share of model in AI answers Increase how often AI models name and recommend your brand across the buyer questions that matter. AI Visibility ▶Guide 75 How to monitor your AI citations over time Set up a repeatable process to track when and how AI engines cite your brand across key questions. Measurement & Intelligence ▶Guide 75 How to build entity signals so AI models recognise your brand Establish consistent entity signals so AI models reliably recognise, resolve and trust your brand. AI Visibility ▶Guide 74 How to use structured data to support AI answers Apply the right schema so AI engines can parse, trust and reuse your content in their answers. GEO & AI Search ▶Guide 80 How to build E-E-A-T signals across your site Turn experience, expertise, authoritativeness and trust from an abstract idea into concrete, verifiable signals on every important page. Authority & Trust ▶Guide 80 How to run a digital PR campaign that earns authoritative links Design a newsworthy, data-led campaign that journalists want to cover, earning editorial links and brand authority rather than buying them. Authority & Trust ▶Guide 78 How to build entity authority so search and AI recognise your brand Make your brand a well-defined entity that search engines and language models understand, trust and associate with your core topics. Authority & Trust ▶Guide 74 How to earn brand mentions that build authority without a link Generate and reclaim the unlinked brand mentions that reinforce your entity and increasingly influence AI recommendations. Authority & Trust ▶Guide 80 How to generate and manage customer reviews that build trust Build a steady flow of authentic reviews and respond to them in a way that strengthens trust, local visibility and conversion. Authority & Trust ▶Guide 80 How to optimise for local SEO and win the map pack Improve local relevance, prominence and proximity signals so your business ranks in the map pack and local organic results. Authority & Trust ▶Guide 80 How to claim and optimise your Google Business Profile Claim, verify and fully optimise your Google Business Profile so it drives calls, visits and map pack visibility. Authority & Trust ▶Guide 78 How to write author bios and bylines that build trust Attach credible, verifiable authors to your content so readers, quality raters and AI systems trust who is behind it. Authority & Trust ▶Guide 80 How to add trust signals to your money pages Layer credible, verifiable trust signals onto revenue pages so buyers, raters and AI systems feel safe choosing you. Authority & Trust ▶Guide 78 How to build sustainable, editorial links safely Earn durable, editorially given links through genuine value rather than tactics that invite penalties or decay. Authority & Trust ▶Guide 82 How to map commercial intent across your keyword universe Sort every target query by where it sits on the buying journey so effort lands on the terms that actually generate revenue. Commercial SEO ▶Guide 80 How to optimise money pages for commercial search Turn product, service and category pages into pages that both rank for commercial queries and convert the visitors they earn. Commercial SEO ▶Guide 80 How to build comparison and alternative content that converts Create 'X vs Y' and 'X alternatives' pages that capture high-intent researchers at the moment they are choosing a vendor. Commercial SEO ▶Guide 80 How to run conversion-focused SEO on your organic traffic Close the gap between rankings and revenue by optimising ranked pages for the action, not just the visit. Commercial SEO ▶Guide 78 How to measure your GEO and AI visibility Build a repeatable measurement of how often, how well and how favourably AI engines cite your brand. Measurement & Intelligence ▶Guide 82 How to prioritise your SEO and GEO roadmap Rank every proposed initiative by impact, effort and confidence so the team ships the work that moves revenue first. Measurement & Intelligence ▶Guide 80 How to build an SEO and GEO reporting dashboard Assemble one dashboard that ties organic and AI visibility to revenue outcomes stakeholders actually care about. Measurement & Intelligence ▶Guide 78 How to automate repetitive SEO tasks safely Move rote auditing, monitoring and reporting to automation so the team spends its hours on judgement, not busywork. Automation & Operations ▶Guide 80 How to choose the right SEO and GEO KPIs Select a small set of metrics that connect search work to business outcomes and resist gaming. Measurement & Intelligence ▶Guide 76 How to forecast SEO and GEO impact Model the likely traffic, conversion and revenue return of proposed search work so investment is defensible. Measurement & Intelligence ▶Guide 84 Advanced Query Gap Optimisation A deep-dive method for finding, prioritising and closing the highest-value queries your site is eligible to win but does not yet serve. Content Optimisation ▶Guide 83 Advanced Internal Link Architecture An expert framework for engineering internal links so authority flows to the pages that matter and no valuable page is left orphaned or buried. Technical SEO ▶Guide 85 Advanced Indexability Management A rigorous method for controlling exactly which pages enter the index, why the rest are excluded, and how to fix the silent leaks that keep valuable pages out. Technical SEO ▶Guide 82 Advanced Crawl Optimisation An expert approach to conserving crawl budget so search engines spend their limited attention on the pages that earn revenue, using log files as ground truth. Technical SEO ▶Guide 84 Advanced Content Refresh A data-led system for detecting content decay early and refreshing the right pages in the right way to recover and grow lost rankings and traffic. Content Optimisation