# SearchScore

> SearchScore is a GEO (Generative Engine Optimisation) audit tool that scores websites on their visibility to AI search engines including ChatGPT, Perplexity, Google AI Overviews and Claude. Free audits available at searchscore.io.

SearchScore analyses 250+ signals across AI Search (GEO), SEO, and Conversion Rate Optimisation (CRO). Audits cover technical foundations, structured data, content quality, brand authority, AI citability, and platform readiness.

## Core Tool

- [GEO Audit Tool](https://searchscore.io): Enter any URL to get a free AI search visibility score
- [Sample Report](https://searchscore.io/results.html?url=https://example.com&demo=1): See a full audit example before running your own

## Latest Research

- [Google Click Signals Are Now AI Citation Signals](https://searchscore.io/blog/google-click-signals-ai-citations/): How badClicks, goodClicks and RankEmbedBERT connect user behaviour to AI citation outcomes
- [The 6 Google SEO Tools Everyone Uses - And the One Thing They All Miss](https://searchscore.io/blog/google-seo-tools-missing-ai-visibility/): Why standard SEO tools have a shared blind spot on AI visibility
- [How to Check if ChatGPT Can Find Your Website](https://searchscore.io/blog/how-to-check-chatgpt-visibility/): Free tool and manual methods for testing ChatGPT visibility
- [How AI Search Visibility Works (And Why Most Websites Are Invisible)](https://searchscore.io/blog/how-ai-search-visibility-works/): The full mechanism behind AI search indexing and citation selection

## What is GEO

- [What is GEO vs SEO](https://searchscore.io/blog/what-is-geo/geo-vs-seo/): How generative engine optimisation differs from traditional SEO
- [How ChatGPT Decides Which Websites to Cite](https://searchscore.io/blog/what-is-geo/how-chatgpt-cites-websites/): The five factors ChatGPT uses to select citation sources
- [How Perplexity AI Finds and References Websites](https://searchscore.io/blog/what-is-geo/how-perplexity-finds-sources/): How Perplexity selects and surfaces sources
- [What Are AI Citation Signals](https://searchscore.io/blog/what-is-geo/what-are-ai-citation-signals/): The complete guide to 90+ signals that influence AI citations
- [What is llms.txt and Why Does It Matter](https://searchscore.io/blog/what-is-geo/what-is-llms-txt/): The emerging standard for helping AI understand your site

## Technical GEO

- [How to Create an llms.txt File](https://searchscore.io/blog/technical-geo/create-llms-txt/): Step-by-step guide to creating and deploying llms.txt
- [AI Bot Permissions in robots.txt](https://searchscore.io/blog/technical-geo/ai-crawlers-robots-txt/): How to configure robots.txt for GPTBot, ClaudeBot and Perplexitybot
- [Schema Markup for AI Citation](https://searchscore.io/blog/technical-geo/schema-markup-for-ai/): Which schema types matter most for AI citability
- [Structured Data Types AI Search Engines Rely On](https://searchscore.io/blog/technical-geo/structured-data-ai-engines/): FAQPage, Article, Person and Organisation schema explained
- [GEO Technical Audit Checklist](https://searchscore.io/blog/technical-geo/geo-technical-checklist/): 25 technical items to check for AI search readiness

## Content and E-E-A-T

- [How to Write Content That AI Search Engines Cite](https://searchscore.io/blog/content-for-ai-search/how-to-write-for-ai-citation/): Structure and formatting signals that make content citation-worthy
- [E-E-A-T Signals and AI Search Visibility](https://searchscore.io/blog/content-for-ai-search/eeat-for-geo/): How experience, expertise, authority and trust affect AI citations
- [Author Bios That Help AI Citation](https://searchscore.io/blog/content-for-ai-search/author-bios-ai-citation/): What to include in author bios to improve AI citation credibility
- [Brand Authority Signals for AI Search](https://searchscore.io/blog/content-for-ai-search/brand-authority-ai-search/): How to build the brand signals AI engines use to assess trustworthiness
- [How to Become a Cited Source in AI Search](https://searchscore.io/blog/content-for-ai-search/become-cited-source/): The full playbook for earning AI citations

## Measuring GEO

- [How to Run a GEO Audit](https://searchscore.io/blog/measuring-geo/run-a-geo-audit/): Step-by-step guide to auditing AI search visibility
- [How to Measure AI Search Visibility](https://searchscore.io/blog/measuring-geo/how-to-measure-ai-search-visibility/): Tools and methods for tracking AI citation performance
- [What Does a GEO Score Mean](https://searchscore.io/blog/measuring-geo/what-is-a-geo-score/): Understanding the SearchScore scoring tiers and categories
- [How to Improve Your AI Visibility Score](https://searchscore.io/blog/measuring-geo/improve-ai-visibility-score/): A practical action plan for moving up the tiers
- [GEO Reporting for Agency Clients](https://searchscore.io/blog/measuring-geo/geo-reporting-for-clients/): What to include and how to present AI search results

## GEO by Business Type

- [GEO for SaaS Companies](https://searchscore.io/blog/geo-by-business/saas/): The complete AI search visibility guide for SaaS
- [GEO for Ecommerce](https://searchscore.io/blog/geo-by-business/ecommerce/): How to get products and category pages cited in AI search
- [GEO for B2B Businesses](https://searchscore.io/blog/geo-by-business/b2b/): How B2B companies win AI search citations
- [GEO for Digital Agencies](https://searchscore.io/blog/geo-by-business/agencies/): Build a GEO service offering and win AI search for clients
- [GEO for Publishers and Media](https://searchscore.io/blog/geo-by-business/publishers/): How journalism and editorial content earns AI citations

## AI Search for Businesses

- [Can ChatGPT Find Your Business](https://searchscore.io/blog/ai-search-for-businesses/can-chatgpt-find-your-business/): How to check and what to do if it cannot
- [Why Your Website Might Be Invisible to AI Search](https://searchscore.io/blog/ai-search-for-businesses/why-your-website-is-invisible-to-ai/): The most common reasons AI engines skip sites
- [What Is ChatGPT Search](https://searchscore.io/blog/ai-search-for-businesses/what-is-chatgpt-search/): How it works and what it means for businesses
- [Is Your Website AI-Ready](https://searchscore.io/blog/ai-search-for-businesses/ai-ready-checklist/): A plain English checklist for business owners
- [5 Things Blocking AI Search Engines from Finding Your Business](https://searchscore.io/blog/ai-search-for-businesses/5-things-blocking-ai/): Common blockers and how to fix them


## AI Visibility Strategy

- [AI Visibility Strategy: The Complete Guide](https://searchscore.io/blog/ai-visibility-strategy/): The definitive guide to being found, cited and chosen by AI -- covering audit, diagnosis, fix, maintenance and authority assertion
- [What Does an AI Visibility Audit Actually Measure?](https://searchscore.io/blog/ai-visibility-strategy/ai-visibility-audit-what-it-measures/): Deep dive into the 8 scoring categories and what each means for AI search presence
- [Why Your Brand Does Not Show Up in AI Answers](https://searchscore.io/blog/ai-visibility-strategy/why-your-brand-doesnt-show-up-in-ai-answers/): The 5 most common reasons brands are invisible to AI, each with a specific fix
- [How AI Decides Which Brands to Recommend](https://searchscore.io/blog/ai-visibility-strategy/how-ai-chooses-which-brands-to-recommend/): The selection mechanism behind AI citations -- entity recognition, authority, retrieval eligibility
- [How to Optimise Your Content for AI Retrieval](https://searchscore.io/blog/ai-visibility-strategy/optimise-content-for-ai-retrieval/): Answer-first structure, quotable stats, FAQ and Speakable schema -- practical checklist
- [AI Visibility Decay: Why Your Rankings Drop](https://searchscore.io/blog/ai-visibility-strategy/ai-visibility-decay-why-rankings-drop/): Why AI citations decay and how to monitor and maintain visibility over time
- [The Agentic Internet: Why AI Visibility Is Now Business Infrastructure](https://searchscore.io/blog/ai-visibility-strategy/agentic-internet-ai-visibility-infrastructure/): AI agents making autonomous decisions -- being in the dataset is the new competitive moat

## Pricing

SearchScore offers a permanently free audit tier. Paid plans include Full Report (one-time $97), Monthly Monitor ($49/month), and Agency Pro ($299/month, unlimited client audits with white-label reports). Pricing at searchscore.io/#pricing.


## Methodology (Full Content)

How SearchScore Measures AI Citation Probability: Full Methodology | SearchScore AI Visibility Leaderboard Blog SEOScore Get Free Score Scoring Methodology How SearchScore Calculates Your AI Citation Probability SearchScore analyses any website using a 3-layer model, 7 scoring categories and 32 individual levers, returning a single score from 0 to 100. This page explains exactly what we check and why each signal matters for AI search visibility. What the Three Audit Layers Measure (AI Search, SEO, Conversion) AI engines go through three stages when deciding whether to cite your site. Our scoring model mirrors this process, grouping 32 levers into three layers. Foundation - 31% Can AI use you at all? Technical basics, schema markup, crawl efficiency, llms.txt, AI crawler access and knowledge graph signals. If this layer is weak, AI may not even see your site. Extraction - 37% Can AI easily take your content? Original data and stats, query matching, topic depth, FAQs, direct answers, comparison pages, use-case coverage, author bios and content freshness. If this layer is weak, AI won't use your content in answers. Reinforcement - 32% Does AI trust including you? Press and reviews, community presence, Wikipedia, YouTube, backlinks, partner links, NAP consistency and social proof. If this layer is weak, AI won't recommend you to users. Layer scores are explanatory rollups that help you understand where to focus. Your overall score (0-100) is what matters most. The 8 GEO Scoring Categories and What Each Measures Each category is weighted by its impact on whether AI engines like ChatGPT, Perplexity and Google AI Overviews will discover, trust and cite your content. The 7-category view is available as a power-user diagnostic. 30% AI Visibility Can AI crawlers access your site and extract answers? Blends AI Citability (60%) with AI Platform Readiness (40%). Checks crawler access, llms.txt, original data, FAQ sections, direct answers and content freshness. 24% Content & ...

## About (Full Content)

About SearchScore - AI Search Visibility Audits SearchScore Check your score → About SearchScore SearchScore is a free AI search visibility checker. We analyse 250+ signals across any website to produce an AI Visibility Score out of 100 - measuring how likely that site is to be cited or recommended by ChatGPT, Perplexity, Claude, and Google AI Overviews. Why we built it We noticed something happening that most SEO tools were missing: businesses were doing everything right for Google rankings, but remaining completely absent from AI-generated answers. In our analysis of over 850,000 websites, we found that 71% score below 50 out of 100 on AI visibility - meaning the majority of the web is structurally invisible to AI search engines, even when those same sites rank well on Google. Traditional SEO tools measure the wrong thing. They track keyword rankings. AI search engines don't work that way - they decide which sources to trust and cite based on a completely different set of signals. SearchScore was built to measure those signals. What we check Our audit covers 250+ signals across eight categories: AI Visibility, Brand Authority, Content Quality, Technical Foundations, On-Page Structure, User Experience, Topical Authority, and AI Visibility. Each check maps to a documented signal that influences whether AI engines can discover, understand, and recommend a website. The full methodology is explained at searchscore.io/methodology . The team Ronnie Huss is the founder of SearchScore. A serial entrepreneur with multiple products live, he has been tracking the shift from traditional search to AI-powered answers since 2024. He built SearchScore to measure the signals that determine whether AI engines can discover, understand and cite a website. The product is developed by a small team of SEO practitioners and engineers based in the UK. We use our own tool daily - searchscore.io itself scores 98/100 on AI visibility. Contact Questions, feedback, or partnership enquiries...

## AI Search Visibility Data (Full Content)

AI Search Visibility Statistics: What 875,000+ Site Audits Reveal | SearchScore AI Search for Businesses SAVI Report Methodology Free Audit Home All Guides SAVI Report Methodology Free Audit AI Search Visibility Data: What 875,000+ Site Audits Reveal About How Websites Perform in AI Search The statistics below are drawn from the SearchScore database of 875,000+ website audits. Each site was scored across 8 categories covering technical foundations, content quality, brand authority and AI platform readiness. The full analysis is available in the SearchScore SAVI Report, April 2026 . Key Statistics 71% of websites score below 50 on AI search visibility. The average GEO score across 875,000+ audited sites is 34 out of 100. Only the top 3% score above 80. Most websites were built for traditional search and have not adapted to AI citation criteria. Source: SearchScore SAVI Report, April 2026 71% of UK websites score below 50 for AI search visibility. Only 1.1% reach the Strong tier (71+). Not a single UK website in the database has achieved AI-Ready status (86+). The UK performs slightly above the global average but the gap remains significant. Source: SearchScore SAVI UK Report, April 2026 63% of websites have zero schema markup. On-Page Structure is the weakest scoring category across all audited sites, averaging just 23.1 out of 100. Without structured data, AI engines cannot parse what a page's content means or whether to trust it. Source: SearchScore SAVI Report, April 2026 Technical foundations are strong (average 70.1/100) but content quality is weak (average 36.9/100). Most sites handle HTTPS, sitemaps and crawlability well. Where they fail is content structure: author bios, bylines, fact-checking sources and extractable answer passages. Source: SearchScore SAVI Report, April 2026 Average brand authority score: 32.5 out of 100. Most sites lack external validation signals. Wikipedia presence, LinkedIn company pages, consistent directory listings and third-party re...
## SAVI Report Key Findings (April 2026)

Based on analysis of 875,000+ websites:

- 74.2% of websites are Invisible or Low Visibility for AI search. Only 0.2% are AI-Ready.
- Average GEO score: 34 out of 100.
- On-Page Structure is the weakest category: average score 23.1/100. 63% of sites have zero schema markup.
- Technical Foundation is the strongest: average 70.1/100. Most sites handle HTTPS and sitemaps.
- Brand Authority averages 32.5/100. Most sites lack external validation (Wikipedia, LinkedIn, reviews).
- AI Platform Readiness averages 34.1/100. IndexNow and Bing verification are rare.
- Content Quality averages 36.9/100. Author bios, bylines and fact sources are missing on most sites.
- Fewer than 1% of websites have an llms.txt file.
- Sites implementing the top 5 fixes see an average score increase of 22 points within 30 days.

UK-specific (30,000+ UK sites): 71% score below 50. Only 1.1% reach Strong tier. No UK site is AI-Ready.

Source: searchscore.io/savi-report/april-2026/ and searchscore.io/savi-report/uk-april-2026/

## Author

Ronnie Huss - Founder of SearchScore. Serial entrepreneur building at the intersection of AI search visibility and business growth. Based in the UK. Contact: https://searchscore.io/about/