# SearchScore

> AI search visibility platform for businesses. Measures and improves whether the six AI engines (ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek) cite and recommend a business when their customers ask relevant questions. Covers AI Search visibility (GEO), SEO, and CRO in one platform. Based in London, founded by Ronnie Huss (Product Specialists Ltd, Companies House 12575770). 1,000,000+ websites benchmarked.

SearchScore analyses 300+ signals across AI Search (GEO), SEO, and Conversion Rate Optimisation (CRO). Audits cover technical foundations, structured data, content quality, brand authority, AI citability, and platform readiness.

## Core Tool

- [GEO Audit Tool](https://searchscore.io): Enter any URL to get a free AI search visibility score
- [Sample Report](https://searchscore.io/results.html?url=https://example.com&demo=1): See a full audit example before running your own

## HighLevel Marketplace App

### AI & SEO Pipeline Revenue Hunter by SearchScore
- Launched on the HighLevel Marketplace on 27 September 2026
- Built for agencies using HighLevel
- Scores businesses already in an agency CRM across AI visibility, SEO and conversion, then ranks the prospects and clients with the strongest problems the agency can solve
- Mines existing pipeline contacts and can score new leads as they arrive
- 160-Search AI Recommendation Test: 10 buying questions across eight AI experiences, checked twice, for 160 live searches
- Workflow integration: nine triggers and six actions
- Free plan includes 500 website audits a month, 3 fix lists and 25 re-checks
- Paid plans add AI Recommendation Tests, monitored websites, white-label reports, bulk tools and multi-user access
- Product page: https://searchscore.io/highlevel/
- Launch announcement: https://searchscore.io/press/searchscore-launches-highlevel-pipeline-revenue-hunter/

## Latest Research

- [Google Click Signals Are Now AI Citation Signals](https://searchscore.io/guides/google-click-signals-ai-citations/): How badClicks, goodClicks and RankEmbedBERT connect user behaviour to AI citation outcomes
- [The 6 Google SEO Tools Everyone Uses - And the One Thing They All Miss](https://searchscore.io/guides/google-seo-tools-missing-ai-visibility/): Why standard SEO tools have a shared blind spot on AI visibility
- [How to Check if ChatGPT Can Find Your Website](https://searchscore.io/guides/how-to-check-chatgpt-visibility/): Free tool and manual methods for testing ChatGPT visibility
- [How AI Search Visibility Works (And Why Most Websites Are Invisible)](https://searchscore.io/guides/how-ai-search-visibility-works/): The full mechanism behind AI search indexing and citation selection

## What is GEO

- [What is GEO vs SEO](https://searchscore.io/guides/geo-vs-seo/): How generative engine optimisation differs from traditional SEO
- [How ChatGPT Decides Which Websites to Cite](https://searchscore.io/guides/how-chatgpt-cites-websites/): The five factors ChatGPT uses to select citation sources
- [How Perplexity AI Finds and References Websites](https://searchscore.io/guides/how-perplexity-finds-sources/): How Perplexity selects and surfaces sources
- [What Are AI Citation Signals](https://searchscore.io/guides/what-are-ai-citation-signals/): The complete guide to 90+ signals that influence AI citations
- [What is llms.txt and Why Does It Matter](https://searchscore.io/guides/what-is-llms-txt/): The emerging standard for helping AI understand your site

## Technical GEO

- [How to Create an llms.txt File](https://searchscore.io/guides/create-llms-txt/): Step-by-step guide to creating and deploying llms.txt
- [AI Bot Permissions in robots.txt](https://searchscore.io/guides/ai-crawlers-robots-txt/): How to configure robots.txt for GPTBot, ClaudeBot and Perplexitybot
- [Schema Markup for AI Citation](https://searchscore.io/guides/schema-markup-for-ai/): Which schema types matter most for AI citability
- [Structured Data Types AI Search Engines Rely On](https://searchscore.io/guides/structured-data-ai-engines/): FAQPage, Article, Person and Organisation schema explained
- [GEO Technical Audit Checklist](https://searchscore.io/guides/geo-technical-checklist/): 25 technical items to check for AI search readiness

## Content and E-E-A-T

- [How to Write Content That AI Search Engines Cite](https://searchscore.io/guides/how-to-write-for-ai-citation/): Structure and formatting signals that make content citation-worthy
- [E-E-A-T Signals and AI Search Visibility](https://searchscore.io/guides/eeat-for-geo/): How experience, expertise, authority and trust affect AI citations
- [Author Bios That Help AI Citation](https://searchscore.io/guides/author-bios-ai-citation/): What to include in author bios to improve AI citation credibility
- [Brand Authority Signals for AI Search](https://searchscore.io/guides/brand-authority-ai-search/): How to build the brand signals AI engines use to assess trustworthiness
- [How to Become a Cited Source in AI Search](https://searchscore.io/guides/become-cited-source/): The full playbook for earning AI citations

## Measuring GEO

- [How to Run a GEO Audit](https://searchscore.io/guides/run-a-geo-audit/): Step-by-step guide to auditing AI search visibility
- [How to Measure AI Search Visibility](https://searchscore.io/guides/how-to-measure-ai-search-visibility/): Tools and methods for tracking AI citation performance
- [What Does a GEO Score Mean](https://searchscore.io/guides/what-is-a-geo-score/): Understanding the SearchScore scoring tiers and categories
- [How to Improve Your AI Visibility Score](https://searchscore.io/guides/improve-ai-visibility-score/): A practical action plan for moving up the tiers
- [GEO Reporting for Agency Clients](https://searchscore.io/guides/geo-reporting-for-clients/): What to include and how to present AI search results

## GEO by Business Type

- [GEO for SaaS Companies](https://searchscore.io/guides/saas/): The complete AI search visibility guide for SaaS
- [GEO for Ecommerce](https://searchscore.io/guides/ecommerce/): How to get products and category pages cited in AI search
- [GEO for B2B Businesses](https://searchscore.io/guides/b2b/): How B2B companies win AI search citations
- [GEO for Digital Agencies](https://searchscore.io/guides/agencies/): Build a GEO service offering and win AI search for clients
- [GEO for Publishers and Media](https://searchscore.io/guides/publishers/): How journalism and editorial content earns AI citations

## AI Search for Businesses

- [Can ChatGPT Find Your Business](https://searchscore.io/guides/can-chatgpt-find-your-business/): How to check and what to do if it cannot
- [Why Your Website Might Be Invisible to AI Search](https://searchscore.io/guides/why-your-website-is-invisible-to-ai/): The most common reasons AI engines skip sites
- [What Is ChatGPT Search](https://searchscore.io/guides/what-is-chatgpt-search/): How it works and what it means for businesses
- [Is Your Website AI-Ready](https://searchscore.io/guides/ai-ready-checklist/): A plain English checklist for business owners
- [5 Things Blocking AI Search Engines from Finding Your Business](https://searchscore.io/guides/5-things-blocking-ai/): Common blockers and how to fix them


## AI Visibility Strategy

- [AI Visibility Strategy: The Complete Guide](https://searchscore.io/guides/ai-visibility-strategy/): The definitive guide to being found, cited and chosen by AI -- covering audit, diagnosis, fix, maintenance and authority assertion
- [What Does an AI Visibility Audit Actually Measure?](https://searchscore.io/guides/ai-visibility-audit/): Deep dive into the 8 scoring categories and what each means for AI search presence
- [Why Your Brand Does Not Show Up in AI Answers](https://searchscore.io/guides/why-your-brand-doesnt-show-up-in-ai-answers/): The 5 most common reasons brands are invisible to AI, each with a specific fix
- [How AI Decides Which Brands to Recommend](https://searchscore.io/guides/how-ai-chooses-which-brands-to-recommend/): The selection mechanism behind AI citations -- entity recognition, authority, retrieval eligibility
- [How to Optimise Your Content for AI Retrieval](https://searchscore.io/guides/optimise-content-for-ai-retrieval/): Answer-first structure, quotable stats, FAQ and Speakable schema -- practical checklist
- [AI Visibility Decay: Why Your Rankings Drop](https://searchscore.io/guides/ai-visibility-decay-why-rankings-drop/): Why AI citations decay and how to monitor and maintain visibility over time
- [The Agentic Internet: Why AI Visibility Is Now Business Infrastructure](https://searchscore.io/guides/agentic-internet-ai-visibility-infrastructure/): AI agents making autonomous decisions -- being in the dataset is the new competitive moat

## Conversion Optimisation (CRO)

- [Why Your Website Isn't Converting (And How to Fix It)](https://searchscore.io/guides/conversion-optimisation/): The six areas that decide whether visitors become customers, and how to check each one with a free Conversion Score
- [Website Trust Signals That Win Customers](https://searchscore.io/guides/trust-signals/): Reviews, real photos, a named owner and a visible address. The trust signals most websites neglect
- [What Belongs Above the Fold on Your Website](https://searchscore.io/guides/above-the-fold/): Your homepage has three seconds to tell visitors what you do, who it's for and what to do next
- [Forms and Calls to Action That Get More Enquiries](https://searchscore.io/guides/lead-capture-forms/): How to fix forms, calls to action and contact routes so more visitors get in touch
- [Website Navigation and UX That Converts](https://searchscore.io/guides/navigation-ux/): Clear menus, mobile-first design and no broken links. Removing the friction that silently loses customers
- [Website Messaging and Positioning That Convert](https://searchscore.io/guides/messaging-positioning/): Speak to one customer, name your price and match your landing page to the promise that brought the visitor

## Pricing

The full three-discipline audit (AI Search, SEO, CRO scores with a prioritised fix list) is free, no card required. Paid plans are for the SearchScore Tracker, priced in GBP: Starter £49/month ($59) with 10 questions asked twice each, Pro £99/month ($119) with 25 questions asked twice each, Scale £199/month ($249) with 50 questions asked twice each, and Enterprise £499/month ($625) with 100 questions asked three times each. Every public paid tier scans weekly across all six engines; competitor tracking is 5 on Starter, 10 on Pro, 15 on Scale and 20 on Enterprise. Done-for-you consultancy: Visibility Foundations (£950 one-off, 15 working days, everything mechanical deployed) and Visibility Blueprint (from £1,500, 20 working days, adds credibility and authority work plus a 90-day roadmap), then Monthly Growth Service (from £750/month, 3-month minimum). Foundations and Blueprint carry a guarantee: all three scores rise within 30 days or we keep working free. Final quote after discovery. Full pricing at searchscore.io/pricing/.


## Methodology (Current)

SearchScore analyses any website using a 3-layer model, 23 scoring categories and 300+ individual signals, returning a score from 0 to 100 across each discipline: AI Visibility (GEO), Search (SEO) and Conversion (CRO). The AI Search (GEO) audit covers eight categories: AI Citability, EEAT Content, AI Platform Readiness, Structured Data, Technical SEO, Brand Authority, Topical Authority, and Platform Optimisation. Each category is weighted by its impact on whether AI engines such as ChatGPT, Perplexity and Claude will discover, trust and cite your content. The full methodology is documented at searchscore.io/methodology/.

## Measurement Standards (What Our Numbers Are Fit For)

In August 2026 the IAB published "Measuring Visibility in the AI Era", a framework for judging whether AI visibility data is fit for the decision you want to make. It sets out seven criteria (sample size, query volume, reproducibility, prompt type coverage, methodology disclosure, testing cadence and platform reporting) and two quality tiers, directional and decision-grade, and it grades a programme at its WEAKEST criterion. SearchScore publishes its own grade on every criterion, per plan, including the criteria each plan fails: searchscore.io/measurement-standards/.

Our published standing: Starter is below directional, Pro is below directional, Scale is directional, Enterprise is decision-grade. Five criteria are decision-grade on every plan (testing cadence, platform reporting, prompt type coverage, methodology disclosure and reproducibility). The two that move with the plan are sample size and query volume, because those are bought rather than engineered: Starter, Pro and Scale ask each question twice and Enterprise three times, and the framework treats fewer than 50 questions as exploratory, so Starter (10) and Pro (25) sit below directional. Scale reaches decision-grade on five of the seven criteria and is held at directional by sample size and query volume. "Exploratory" is SearchScore's own word for the rung below directional, not a third IAB tier.

There is no IAB certification for AI visibility measurement and SearchScore does not claim one. The framework states that it "does not establish certification or evaluate individual providers", and any vendor claiming to be "IAB certified" today is describing something that does not exist.

The same page publishes the measured variance behind those grades rather than asserting stability: AI answers are not stable, and grounded measurement (the layer every paid plan runs on) is about four times noisier than the engines' own memory, measured on two domains across all six engines. It also separates a mention from a citation, which differ by several times, and states that a failed engine call is recorded as no observation rather than as a zero.

Two supporting pages, both generated from the code rather than written beside it: the IAB disclosure fields filled in, with the engine panel and model versions, prompt library construction, query sourcing, collection architecture, panel validity and baseline resets, each with what it falls short on (searchscore.io/measurement-standards/disclosure/); and the scorer changelog, listing every change to the scoring method, the dates each version was in force and why it changed (searchscore.io/measurement-standards/changelog/). Every Tracker account can export the raw observations behind its score as CSV or JSON and recompute the number itself.

## About (Summary)

SearchScore is a free AI search visibility checker. It analyses 300+ signals across AI visibility, search and conversion, and produces an AI Visibility Score out of 100 alongside SEO and conversion scores, measuring how likely that site is to be cited or recommended by AI engines such as ChatGPT, Perplexity and Claude. The free audit scores the site's own signals; live citation tracking across all six engines is part of the paid Tracker. Across the scored audits in its live corpus (July 2026), SearchScore found that 63.8% score below 50 out of 100 on AI visibility, meaning the majority of the web is structurally invisible to AI search engines, even when those same sites rank well on Google. The AI Search (GEO) audit covers eight categories: AI Citability, EEAT Content, AI Platform Readiness, Structured Data, Technical SEO, Brand Authority, Topical Authority, and Platform Optimisation. Across all three disciplines (AI Search, SEO and Conversion) that is 23 categories and 300+ signals. Founder: Ronnie Huss, London. Contact: hello@searchscore.io.

## AI Search Visibility Data (Key Statistics)

The statistics below are drawn from SearchScore's published SAVI reports (current edition: Q3 2026, corpus 1,000,000+ analysed) and from its live audit database, each stated with its source. Citable hub with anchors and sample sizes: searchscore.io/data/. Full report: searchscore.io/savi/.

- Only 216 of the 1,000,000+ websites analysed by SearchScore score AI-Ready (GEO 80 or above). That is 0.022%, about 1 in 4,600. Source: SAVI Report, Q3 2026.
- No website has reached the Verified tier (GEO 90 or above). The highest GEO score recorded anywhere in the corpus is 86.6. Source: SAVI Report, Q3 2026.
- 54.3% of websites publish no structured data (JSON-LD) at all, and 67.6% declare no Organisation schema, so AI engines cannot reliably identify what the business is or what it is called. Source: SAVI Report, Q3 2026 (20,000-site signal sample).
- Only 7.8% of websites block GPTBot, but 54.3% publish no structured data. Access is not the constraint on AI visibility; machine-readable meaning is. Source: SAVI Report, Q3 2026.
- 96.6% of websites publish no FAQ schema, 91.3% no Person schema, 83.9% no author bio and 72.4% no llms.txt. Source: SAVI Report, Q3 2026 (20,000-site signal sample).
- Technical foundations average 70.8 out of 100 while Brand Authority averages 23.7 and Structured Data 26.7. The web is engineered well and corroborated badly. Source: SAVI Report, Q3 2026.

## SAVI Report Key Findings (Q3 2026)

Based on a corpus of more than 1,000,000 websites analysed to Q3 2026:

- 216 sites are AI-Ready (GEO 80+). That is 0.022% of the analysed corpus, about 1 in 4,600.
- Zero sites have reached Verified (GEO 90+). The ceiling recorded to date is 86.6.
- GEO category averages, from a 20,000-site sample scored on the current engine: Technical 70.8, AI Citability 70.4, Topical Authority 53.1, AI Platform Readiness 44.0, Platform Optimisation 41.5, E-E-A-T Content 38.5, Structured Data 26.7, Brand Authority 23.7.
- E-E-A-T Content carries the heaviest weight in the index (24%) and averages 38.5. It is the largest single drag on the score.
- From Q3 2026 the index is built on a fixed panel of 102,873 domains, re-audited each wave on the same method and scorer version, so movement between editions reflects the web rather than changes in the sample. Wave 1, dated 1 August 2026, is the baseline: weighted mean GEO 45.24.
- Panel tier distribution at wave 1: AI-Ready 0.03%, Strong 13.14%, Emerging 52.67%, Low Visibility 32.28%, Invisible 1.89%.
- Q3 does not present a like-for-like average comparison with Q1 or Q2. Those editions were scored on an earlier engine and on a corpus that more than doubled between them, and both effects move an average without anything changing on the web. Earlier editions retain their published figures.

Source: searchscore.io/savi-report/august-2026/

## UK Sector Findings (2026 editions)

Sector editions of SAVI, each scored on the same method. Full write-ups at searchscore.io/press/.

- Veterinary practices: 1,977 UK practices scored. Not one is AI-Ready. Sector average 52, above the all-web 43.2, and 79 on technical basics. Only about 12% name a qualified vet in a machine-readable form. Highest score: Your Family Vets, 78.1. Source: searchscore.io/press/uk-vets-2026-none-ai-ready/
- Law firms: 9,487 UK firms scored. Three are AI-Ready, roughly 1 in 3,160, the thinnest rate of any sector measured. Sector average 51. Firms built as JavaScript applications are 76 times less likely to be visible: 4 of 964 reach Strong against 32 in 100 of the rest. 99.7% of Strong firms publish structured data against 1.3% of the weakest. Source: searchscore.io/press/uk-law-firms-2026-javascript-invisible/
- Care homes: 2,307 UK homes scored. None are AI-Ready and the sector average of 48 is the lowest published. A CQC Outstanding rating barely changes visibility: Outstanding homes average 50.0 against 46.1 for Requires improvement, and the top-scoring home in the country is itself rated Requires improvement. Source: searchscore.io/press/uk-care-homes-2026-cqc-outstanding-invisible/
- Dentists: 3,399 UK practices scored. Two are AI-Ready. Sector average 53. 99% allow AI crawlers, 11% label an author machine-readably and 3% tag their questions and answers. Source: searchscore.io/press/uk-dentists-2026-two-of-3399/
- Aesthetic clinics: 1,567 UK clinics scored. One is AI-Ready. Sector average 56, the highest published. 15% name a qualified practitioner machine-readably. Source: searchscore.io/press/uk-aesthetic-clinics-2026-one-clinic/
- Accountants: 1,038 UK firms scored. One is AI-Ready. Sector average 53. 94% show qualifications and 84% name a real author, but only 8% label that author machine-readably. Source: searchscore.io/press/uk-accountants-2026-one-firm/

Across every sector the pattern is the same: businesses build reachable websites and then omit the machine-readable labels that let an assistant quote them.

## Live Corpus Statistics (Q3 2026)

From SearchScore's live audit database (citable hub with anchors: searchscore.io/data/):

- 63.8% of the scored audits fall below 50/100 for AI visibility. Only 0.022% reach 80+, the AI-Ready tier, and none reach the Verified tier at 90+.
- 30.3% of the 6,944 websites audited interactively by SearchScore publish an llms.txt file (22.8% across a 20,000-audit recent sample of the live corpus).
- 6.9% of interactively audited websites (roughly 1 in 14) block at least one major AI crawler in robots.txt.
- 52.2% of interactively audited websites publish no Organization schema.

## Author

Ronnie Huss - Founder of SearchScore. Serial entrepreneur building at the intersection of AI search visibility and business growth. Based in the UK. Contact: https://searchscore.io/about/

Author of Get Recommended by AI (SearchScore, 13 August 2026), #1 Amazon Bestseller in Search Engines and Web Marketing on Amazon.co.uk in launch week, rated 5.0 out of 5 from 3 ratings. The book sets out the same three-layer method the platform measures: Foundation, Extraction, Reinforcement. Its own site carries every chapter, a glossary of AI search terms, a free chapter and the press kit: https://getrecommendedbyai.co.uk/