Privacy Policy

Last updated: 12 March 2026

SearchScore ("we", "us", "our") is operated by Product Specialists LTD, a company registered in England and Wales. We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Data Controller: Product Specialists LTD
Registered address: London, EC2A 4NE, United Kingdom
Contact: [email protected]

2. What data we collect

Data	When collected	Purpose
Website URL you audit	When you run an audit	To perform the AI visibility analysis
Email address	When you unlock a full report or subscribe	To deliver your report and send relevant updates
Payment data	At checkout	Processed by Stripe - we never store card details
IP address & browser data	Automatically on visit	Security, analytics, fraud prevention
Cookies & tracking pixels	On page load (with consent)	Analytics and advertising (see section 6)

3. Legal basis for processing

Contract performance - processing your audit and delivering paid reports
Legitimate interests - improving our service, fraud prevention, security
Consent - marketing emails and advertising cookies (you can withdraw at any time)
Legal obligation - retaining financial records as required by law

4. How we use your data

To run AI visibility audits on the URLs you submit
To deliver paid reports and manage your subscription
To send transactional emails related to your account
To send marketing emails (only with your consent, unsubscribe any time)
To improve our scoring algorithm and product
To prevent fraud and abuse of our platform

5. Who we share data with

Third party	Purpose	Location
Stripe	Payment processing	US (EU-US Data Privacy Framework)
Brevo (Sendinblue)	Email delivery	EU
GoHighLevel	CRM and lead management	US (Standard Contractual Clauses)
Cloudflare	Hosting and CDN	EU/US (adequacy decision)
Google Analytics	Website analytics	US (consent-based)
Meta (Facebook)	Advertising analytics	US (consent-based)
Microsoft Clarity	Session recording and heatmaps	US (consent-based)
X (Twitter)	Advertising analytics	US (consent-based)

We do not sell your personal data to any third party.

6. Cookies and tracking

We use the following types of cookies and tracking technologies:

Essential cookies - required for the site to function (no consent needed)
Analytics cookies - Google Analytics, Microsoft Clarity (require consent)
Advertising pixels - Meta Pixel, X Pixel, Google Ads (require consent)

You can manage your cookie preferences at any time via our cookie banner or by contacting us.

7. Your rights

Under UK GDPR you have the right to:

Access - request a copy of the personal data we hold about you
Rectification - ask us to correct inaccurate data
Erasure - ask us to delete your data ("right to be forgotten")
Restriction - ask us to limit how we use your data
Portability - receive your data in a portable format
Object - object to processing based on legitimate interests
Withdraw consent - at any time, for consent-based processing

To exercise any right, email [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

8. Data retention

Audit results - retained indefinitely to power our dataset (no personal data attached to public scores)
Email addresses - retained until you unsubscribe or request deletion
Payment records - retained for 7 years as required by HMRC
Session and log data - deleted after 90 days

9. Security

We use industry-standard security measures including TLS encryption in transit, access controls, and regular security reviews. Payment data is processed exclusively by Stripe and never stored on our servers.

10. Changes to this policy

We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of SearchScore after changes constitutes acceptance of the updated policy.

11. Contact

For any privacy-related queries: [email protected]