AI Visibility Audit
Your Site's Position
in AI Search
example.com
57
/100
Visibility Tier
Emerging
Confidential
When potential customers ask ChatGPT, Perplexity, or Google AI for recommendations in your space, your site is not consistently appearing in the answers. This audit identifies exactly why - and what to fix first.
Your overall score is calculated from 8 weighted categories. Each represents a different dimension of AI visibility.
Your structured data score is significantly below average. AI engines rely heavily on schema markup to understand your business. Without it, they're forced to guess - and often guess wrong or skip you entirely. Fixing this category alone could add 12+ points to your overall score.
How your AI visibility compares to your industry and top performers.
You're currently ahead of the industry average, which means you're not starting from zero. However, you're still 21 points below the threshold where sites consistently get cited by AI engines. The gap between "above average" and "consistently recommended" is where the real opportunity lies.
Key insight: AI visibility follows a power law. Sites in the top 10% capture a disproportionate share of AI citations. Moving from 57 to 78 isn't just a 37% improvement - it could mean a 3-5x increase in AI-driven referrals.
AI engines use structured data (schema markup) to understand what your business does, where you're located, and what content you offer. Without it, they rely on inference - which is slower, less accurate, and often results in your site being skipped in favour of competitors with clearer signals.
Every issue identified in this audit is listed below, prioritised by impact and grouped by timeline. Focus on the immediate actions first - they deliver the highest return for the least effort.
Copy-paste ready code snippets for the highest-impact fixes.
# Your Company Name
> Brief description of what your business does and who you serve.
## About
One paragraph explaining your expertise, history, and unique value proposition.
## Services
- Service 1: Brief description
- Service 2: Brief description
- Service 3: Brief description
## Key Pages
- /about - Company information
- /services - Full service list
- /blog - Industry insights
- /contact - Get in touch
## Contact
- Email: [email protected]
- Location: City, Country<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "Your first question here?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Your detailed answer here."
}
}, {
"@type": "Question",
"name": "Your second question here?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Your detailed answer here."
}
}]
}
</script><script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company Name",
"url": "https://yoursite.com",
"logo": "https://yoursite.com/logo.png",
"sameAs": [
"https://linkedin.com/company/yourcompany",
"https://twitter.com/yourcompany"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+44-xxx-xxx-xxxx",
"contactType": "customer service"
}
}
</script>You have two paths forward. Choose the one that fits your team's capacity.
SearchScore helps businesses get found by AI search engines. Our audit tool checks 130+ signals across 8 categories that determine whether ChatGPT, Perplexity, Google AI Overviews, and other AI systems recommend your business - or your competitors.
We've audited over 850,000 sites across 50+ industries. Our methodology is based on direct observation of AI engine behaviour, not speculation.