AI Visibility Audit Tool

Is AI ignoring your website?

AI search is changing how websites get discovered. Check if ChatGPT and AI search engines can see your content.

Enter any website — we’ll handle the rest

✓ 200,000+ websites analysed across AI search  •  ✓ 56 AI visibility signals checked  •  ✓ No signup required

G ChatGPT
P Perplexity
A AI Overviews
C Claude
22 /100
example.com — Real Audit Result

Invisible - score breakdown

AI Citability
60
Brand Authority
0
E-E-A-T Content
14
Technical
42
Structured Data
0
5 critical issues found. No structured data, no brand signals, no author content. AI engines cannot identify or cite this site. Upgrade to see exactly what to fix.

View a full sample report →

55+
AI signals analysed
200,000+
websites scanned
Free
no signup required

The shift

Why AI Search Visibility Matters

AI search engines like ChatGPT, Perplexity and Google AI Overviews are replacing traditional search results. If your website is not structured correctly, these systems may never surface your content in AI-generated answers. SearchScore analyses the signals AI engines rely on and reveals whether your site is visible or invisible to AI search. SearchScore analyses the signals AI engines rely on and shows whether your site is visible or invisible to AI search.

📈
AI search is growing fast
ChatGPT, Perplexity and AI Overviews now answer billions of queries daily
🚫
Most sites are invisible
The majority of websites block AI crawlers or lack the signals needed to show up in AI answers
💡
It is fixable
The right signals, properly configured, can dramatically improve your AI visibility

Data insights

Most websites are invisible to AI search

Based on analysis of 200,000+ website scans

Here is what we have found after analysing 200,000+ websites for AI search visibility. Data updated .

74.0%
Score below 50
of websites score below 50 out of 100 - effectively invisible to AI search engines
79.0%
No llms.txt
of sites are missing the llms.txt file that tells AI engines how to navigate and use their content
61%
No structured data
of sites have zero schema markup - the structured signals AI engines rely on to understand and cite content
72.0%
No Organisation schema
of sites lack Organisation schema - one of the most important signals for AI brand recognition

"AI search engines like ChatGPT and Perplexity use structured signals - schema markup, crawl permissions, and brand authority - to decide which sources to show in AI-generated answers."

Based on SearchScore analysis of 200,000+ websites. For further context, see OpenAI's GPTBot documentation and Perplexity's developer docs.

How it works

How it works

SearchScore analyses your site across six AI visibility categories and delivers an instant, actionable score.

1

Enter your website

Paste any URL to start the scan. No account needed for your free score.

→
2

We analyse 55+ AI visibility signals

Including crawlability, schema, brand authority and AI answer signals across six GEO categories.

→
3

Get your AI visibility score and action plan

See your AI visibility score and the exact fixes needed to improve it - prioritised by impact.

The difference

Why traditional SEO tools can't measure AI visibility

Traditional SEO measures rankings and links. AI search works differently - and most tools don't measure it at all.

Traditional SEO Tools
  • — Keyword rankings
  • — Backlink profiles
  • — Domain authority scores
  • — Page speed metrics
  • — Ten blue links ranking
SearchScore
  • ✓ AI crawler access (GPTBot, ClaudeBot, PerplexityBot)
  • ✓ llms.txt configuration
  • ✓ AI search visibility score
  • ✓ Schema and structured data coverage
  • ✓ AI search visibility score

WHAT WE MEASURE

The SearchScore Framework

Six categories. One score.

SearchScore analyses 55+ AI visibility signals to determine whether AI search engines can discover, understand and cite your content.

Our scoring framework is informed by analysis of how generative AI systems discover and reference trusted sources across the web.

Most websites fail in multiple categories, which prevents them appearing in AI-generated answers.

AI Engines Analysed
  • ChatGPT
  • Perplexity
  • Claude
  • Google AI Overviews
Signals Analysed

55+ AI visibility signals across crawlability, entity authority, structured data, content trust and platform optimisation.

Dataset

200,000+ websites analysed. Dataset grows continuously as new scans are performed.

🤖

AI Visibility & Crawlability

Signals that determine whether AI systems can access and interpret your website.

  • - AI crawler access permissions
  • - llms.txt configuration
  • - robots.txt AI bot rules
  • - Crawlability signals for generative engines
25% weight
🏆

Brand Authority Signals

Signals that help AI systems verify your brand as a trusted entity.

  • - Knowledge graph or entity presence
  • - Brand mentions across the web
  • - Verified social profiles
  • - Authoritative brand references
20% weight
✍️

Content Trust & E-E-A-T

Signals that indicate your content is credible, well-structured and trustworthy.

  • - Author and expertise signals
  • - Authorship and publication metadata
  • - Structured content hierarchy
  • - Citations and references
20% weight
⚙️

Technical Foundations

Core technical signals that ensure AI systems can reliably crawl and index your content.

  • - HTTPS and sitemap accessibility
  • - Canonical URL configuration
  • - Crawlable metadata
  • - Indexable page structure
15% weight
🗂

Structured Data

Schema signals that help AI engines understand your content and entities.

  • - JSON-LD schema markup
  • - Organisation and entity schema
  • - Article or product schema
  • - FAQ structured data
10% weight
📡

Platform Optimisation

Signals that help AI systems extract and present your content correctly across platforms.

  • - OpenGraph metadata
  • - Social preview configuration
  • - Canonical metadata consistency
  • - Shareable content signals
10% weight

Score tiers

Where does your website rank?

Where do you stand?

Most websites score below 60. Only 4% reach AI-Ready. See where yours stands - and the gap you need to close.

🔴
0 - 30
Invisible
AI engines cannot find or surface you
🟠
31 - 50
Weak
Rarely shown in AI answers. Major gaps to fix
🟡
51 - 70
Developing
Some visibility. Room to improve
🟢
71 - 85
Strong
Regularly shown in AI answers. Optimise further
🔵
86 - 100
AI-Ready
Top tier. AI engines actively surface your content
↓ Most websites are here

Most sites never reach AI-Ready. The majority remain in Weak or Developing - where AI engines largely ignore them.

Public rankings

See who's leading in AI visibility

Explore top-performing brands by category and see how the best websites are structured for AI search.

RankDomainTierScore
Loading rankings...
View Full Leaderboard →

Scores are live data from SearchScore audits. Updated daily.

Find your AI visibility score

Check if AI search engines can find your website - free in 10 seconds.

Used by teams across agencies, SaaS and ecommerce

Digital Agency
SaaS Co
E-commerce Brand
B2B Startup
Media Publisher
Built for: 💻 SEO Professionals 📈 Marketing Teams 🚀 Founders 🏢 Digital Agencies
"SearchScore identified gaps we'd completely missed. Within 2 weeks of fixing them, we started appearing in ChatGPT answers for our core keywords."

- Marketing Director, B2B SaaS company

Pricing

Start free. Unlock the detail.

The free score shows where you stand. The full report shows what to fix and how to fix it.

Free
$0
no credit card needed
  • AI Visibility Score (out of 100)
  • Your tier (Invisible to AI-Ready)
  • All 7 category scores
  • Top 3 issues identified
  • Personalised fix list (email required)
Get My Free Score
Full Report
$189 $119
one-time · launch pricing
  • Everything in Free
  • Full prioritised fix list (all 56 signals)
  • Exact fixes for each category
  • Downloadable PDF report
  • Baseline score for tracking
Get My Full Report

30-day money-back guarantee

Best Value
Monitor
$59/mo
$147 billed quarterly · includes full report
  • Everything in Full Report
  • Weekly re-audit
  • Score progress tracking
  • Competitor benchmarking
  • Email alerts on score drops
Start Monitoring

30-day money-back guarantee

GEO consultants charge $600+/hour

For Agencies

Turn AI Visibility Audits into a New Revenue Stream

Agencies typically charge $600-$2,500 for AI visibility audits.

SearchScore lets you generate them instantly, at scale - and deliver a white-label report your clients will actually read.

💰 Perfect for agencies packaging $600-$2,500 AI visibility audits as a new service
📊

Client dashboard

All your client sites in one view. See who's AI-Ready and who's Invisible at a glance.

🏷️

White-label PDF reports

Export branded reports with your logo and agency colours. Send straight to clients without re-formatting.

🔄

Unlimited audits

No per-URL limits. Audit every client site as often as you like. Weekly monitoring included.

⚡

Bulk URL upload

Drop in a list of URLs and run 50 audits in parallel. Perfect for onboarding new clients fast.

🌍

Advanced leaderboard filters

Filter the AI Visibility Index by country, industry, and score range. Build targeted prospect lists sorted by opportunity — ready for outreach.

🔌

REST API access

Integrate SearchScore directly into your own tools, dashboards, or CRM. Full audit data returned as JSON — pipe scores wherever you need them.

Apply for Agency Access
Your Agency Dashboard Agency Pro
client-alpha.co.uk 32 - Weak
shopbravo.com 61 - Developing
charlieservices.io 78 - Strong
deltagroup.co.uk 24 - Invisible
echo-media.com 58 - Developing
5 of 23 sites shown - all AI-Invisible clients flagged

Agency Access

Apply for Agency Pro

Tell us about your agency and we will be in touch within 24 hours with pricing and onboarding details.

Embeddable badge

Prove your website is AI-ready

Display your SearchScore badge on your website or landing page. The badge updates automatically whenever your score changes.

SearchScore AI Visibility Badge Example

Updates automatically with your latest score

  • ✓ Builds trust - shows visitors you actively optimise for AI search visibility
  • ✓ Easy to embed - one line of code, no maintenance
  • ✓ Great for agencies - add to client reports and proposals
  • ✓ Score updates live - badge always reflects your current result

Scan your site free, then access your badge from the results page.

Social proof

What our users say

★★★★★

"We ran SearchScore on our top 10 client sites and found that 8 of them were completely blocking AI bots. The audit paid for itself in the first week."

J
Head of SEO
UK Digital Agency - 40+ clients
★★★★★

"I had been doing SEO for 10 years and honestly had no idea GEO was a thing until I saw my score. Scored 28 out of 100 - a proper wake-up call."

S
Freelance SEO Consultant
B2B SaaS specialists
★★★★★

"I track every AI and SEO trend closely - and I had no idea my own site was missing half the signals AI engines look for. SearchScore flagged it instantly. Went from 67 to 83 in a single session."

R
Ronnie Huss - Serial Founder
ronniehuss.co.uk

Questions

Frequently asked questions

GEO is the practice of optimising your website so it shows up in and is recommended by AI-powered search engines such as ChatGPT, Perplexity, Google AI Overviews and Claude. Unlike traditional SEO (which targets ten blue links), GEO focuses on the signals that large language models use when deciding which sources to trust and surface in their answers.
Completely free. You enter a URL, we analyse it, and you get your overall GEO score out of 100 with your tier label. No email required, no credit card, no trial period. The free score is permanently free. We make our money when you want the full category breakdown and actionable fix list - that's the paid report.
We audit seven categories: AI Citability, Brand Authority, Content & E-E-A-T, Technical Foundations, Structured Data, Platform Optimisation, and Topical Authority. Each category scores 0-100 and carries a different weight in the final score (25%, 15%, 20%, 10%, 10%, 10%, 10%). We check 55+ individual signals including llms.txt presence, robots.txt AI bot rules, schema markup, OpenGraph tags, author bios, Wikipedia/Wikidata presence, content depth, internal linking and breadcrumb structure.
Most audits complete in under 30 seconds. Complex sites with many redirects or slow servers may take up to 60 seconds. We cache results for 24 hours so if you run the same URL twice in a day the second result is instant.
Traditional SEO targets ranking positions in keyword-based search results. GEO targets inclusion in AI-generated answers. The signals overlap but are not identical - for example, GEO places heavy emphasis on structured data schema, explicit AI bot permissions, llms.txt files, E-E-A-T author signals and Wikipedia presence, which matter far less in traditional SEO.
Yes. SearchScore audits any publicly accessible website - B2B SaaS, ecommerce, publishers, service businesses, agencies, blogs. The scoring categories are weighted to reflect the signals that matter for AI search visibility regardless of industry. If your site is behind a login wall or blocks all bots, some checks will score lower by default.
Yes - white-label PDF reports are included in Agency Pro. You can add your agency logo and brand colours to every report. Clients receive a professional document with no SearchScore branding unless you choose to include it. Agency Pro is available by application - submit your details and we will respond within 24 hours.

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Share your AI Visibility Score

Post your score on LinkedIn or X and see how you compare to competitors in your industry.

𝕏 Share on X 👥 Share on LinkedIn
Check if AI search engines can find your site

Research & Methodology

Our scoring methodology is informed by published research on generative engine optimisation and AI citation behaviour. Key references: GEO: Generative Engine Optimisation (arXiv, 2024), UK Government AI Regulation Guidance (gov.uk), and Reuters AI & Technology coverage.

About

What Is SearchScore?

SearchScore is an AI visibility scoring system that measures how often and how prominently your website appears in AI search engines such as ChatGPT, Gemini and Perplexity. The score analyses signals that influence whether AI systems cite or recommend your content.

Enter any domain to get your free AI Visibility Score and see exactly where you stand against 25,000+ tracked domains across 30+ industries. Unlock the full report to get a prioritised list of fixes that will move your score.

What Is SearchScore? → AI Visibility Score Explained → How AI Search Visibility Works →