Strategic Audit Report

yesss.co.uk

UK Electrical Wholesaler
18 April 2026 Classification: Confidential
SEOScore
61.9
Competitive
CRO Audit
59%
Needs Work
SearchScore
43
Low Visibility

Tech Stack

Infrastructure
Cloudflare
Frontend
jQuery 3.7 + Bootstrap 5.3
E-commerce
Custom / Lightspeed
Analytics
Google Tag Manager
Reviews
Trustpilot
CDN
jsDelivr, cdnjs

Category Breakdown

8 categories across 3 audit dimensions

SEOScore

Content Quality
12.9/22
On-Page SEO
10.4/12
Technical
9.4/12
Authority
7.5/10
AI Citability
7.6/30
UX
5.8/4

SearchScore

Technical
81/100
Brand Authority
73/100
Platform Opt
0/100

Critical Findings

AI Citability

No AI-citable passage length - paragraphs too short for AI extraction. Break content into 100-200 word self-contained blocks.

Platform Optimisation

Missing Open Graph tags, no Twitter Cards, no canonical URLs - critical for social sharing and SEO.

AI Platform Readiness

No llms.txt found, no IndexNow implementation, no Bing verification - invisible to AI systems.

Lead Capture

No live chat widget, no WhatsApp button, no exit-intent triggers - missing conversion opportunities.

Priority Recommendations

1

Open Graph + Twitter Cards

Implement og:title, og:description, og:image for social sharing.

2

AI Visibility (llms.txt)

Create /llms.txt endpoint to signal content preferences to AI crawlers.

3

FAQ Schema

Add JSON-LD FAQPage schema for featured snippets and AI citations.

4

Live Chat Widget

Implement instant visitor support for lead capture.

5

Paragraph Optimization

Break content into 100-200 word blocks extractable as standalone citations.