AI Search Visibility Rankings

Top E-commerce Sites
for AI Search Visibility

How well do the leading E-commerce brands show up when AI engines like ChatGPT, Perplexity, and Gemini answer questions? Here are the scores.

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23
E-commerce brands scored
31
Average score
57
Top score in E-commerce

🏆 E-commerce AI Visibility Rankings

🥇
shopify.com
Emerging
57
🥈
ikea.com
Low Visibility
49
🥉
boohoo.com
Low Visibility
47
#4
wayfair.com
Low Visibility
44
#5
ebay.com
Low Visibility
43
#6
rakuten.com
Low Visibility
40
#7
zappos.com
Low Visibility
39
#8
walmart.com
Low Visibility
38
#9
farfetch.com
Low Visibility
36
#10
alibaba.com
Low Visibility
33
#11
target.com
Low Visibility
32
#12
shein.com
Low Visibility
31
#13
amazon.com
Invisible
30
#14
zalando.com
Invisible
27
#15
jd.com
Invisible
24
#16
next.co.uk
Invisible
24
#17
currys.co.uk
Invisible
24
#18
argos.co.uk
Invisible
20
#19
homedepot.com
Invisible
20
#20
lowes.com
Invisible
20
#21
carrefour.com
Invisible
14
#22
bestbuy.com
Invisible
10
#23
etsy.com
Invisible
8

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What is AI Search Visibility?

Why it matters

AI engines like ChatGPT, Perplexity, and Gemini are answering millions of queries. Sites that score high in AI visibility get cited as sources - sites that score low are invisible.

How SearchScore measures it

We audit 8 categories: AI Citability, Brand Authority, Content & E-E-A-T, Technical, Structured Data, Platform Optimisation, Topical Authority and AI Platform Readiness. Each is weighted and combined into a score out of 100.

What a good score looks like

The average E-commerce score is 31/100. AI-Ready status requires 86+. Most brands score below 60 - meaning the majority of E-commerce companies are invisible to AI search.

Where does your site rank?

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