We’ve audited 750,000+ sites to see how visible they are to AI search engines. This is a benchmark – not a merit leaderboard. Check your own score below to see how you compare.
Get your free AI visibility score and see how you stack up against the brands in your industry. You might be surprised where you land.
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Based on SearchScore audits, brands scoring 80+ tend to be those with complete structured data, strong EEAT signals, and consistent NAP information. In the SaaS and martech categories, brands like HubSpot, Salesforce, and Semrush consistently lead. Among local businesses, those with verified Google Business Profiles, FAQ schema, and llms.txt files rank highest for AI citability.
Brands that score highly in Brand Authority on SearchScore tend to be those with Wikipedia presence, active social profiles, Crunchbase listings, and podcast or press coverage. These authority signals are what AI engines use to verify a brand's legitimacy before recommending it. The AI Visibility Index above shows the top-scoring brands across 30+ niches.
Technically excellent sites score highest in SearchScore's Technical category. This includes HTTPS, sitemap, canonical tags, fast SSR rendering (so AI bots can read the content), no render-blocking scripts, and security headers. Brands scoring 90+ in Technical AI Visibility include those that have invested in server-side rendering and structured, crawlable content hierarchies.
The most innovative brands in AI search visibility are those early-adopting the emerging GEO (Generative Engine Optimisation) standards: publishing llms.txt files, implementing Speakable schema, using IndexNow for instant indexing, and structuring content with answer-first paragraphs. These signals directly influence whether ChatGPT, Perplexity, and Google AI Overviews cite a brand in their responses.
SearchScore calculates AI visibility across 8 weighted categories: AI Visibility (25%), Brand Authority (20%), Content Quality (20%), Technical (15%), On-Page Structure (10%), User Experience (10%), AI Visibility, and Topical Authority. Each category checks specific signals totalling 90+ data points. Scores run from 0-100, with tiers from Invisible (0-19) through to AI-Ready (80+).
Enter your website URL at searchscore.io for a free AI visibility audit. Results are ready in under 30 seconds and show your score out of 100, your tier, category breakdown, and the specific issues holding your score back. No signup required for the free score.