How well do the leading Insurance brands show up when AI engines like ChatGPT, Perplexity, and Gemini answer questions? Here are the scores.
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Full Insurance Leaderboard →AI engines like ChatGPT, Perplexity, and Gemini are answering millions of queries. Sites that score high in AI visibility get cited as sources - sites that score low are invisible.
We audit 8 categories: AI Citability, Brand Authority, Content & E-E-A-T, Technical, Structured Data, Platform Optimisation, Topical Authority and AI Platform Readiness. Each is weighted and combined into a score out of 100.
The average Insurance score is 41/100. AI-Ready status requires 86+. Most brands score below 60 - meaning the majority of Insurance companies are invisible to AI search.
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