AI Search Visibility Rankings

Top Media & Publishing Sites
for AI Search Visibility

How well do the leading Media and Publishing brands show up when AI engines like ChatGPT, Perplexity, and Gemini answer questions? Here are the scores.

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22
Media & Publishing brands scored
38
Average score
62
Top score in Media & Publishing

🏆 Media & Publishing AI Visibility Rankings

🥇
vice.com
Emerging
62
🥈
theverge.com
Emerging
61
🥉
forbes.com
Emerging
60
#4
fortune.com
Emerging
70+
#5
nytimes.com
Emerging
55
#6
vox.com
Emerging
54
#7
techcrunch.com
Emerging
70+
#8
wired.com
Emerging
70+
#9
arstechnica.com
Emerging
70+
#10
theguardian.com
Low Visibility
47
#11
engadget.com
Low Visibility
70+
#12
time.com
Low Visibility
70+
#13
businessinsider.com
Low Visibility
44
#14
protocol.com
Invisible
24
#15
cnn.com
Invisible
20
#16
economist.com
Invisible
20
#17
politico.com
Invisible
20
#18
semifor.com
Invisible
20
#19
wsj.com
Invisible
11
#20
axios.com
Invisible
11
#21
fastcompany.com
Invisible
11
#22
inc.com
Invisible
8

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What is AI Search Visibility?

Why it matters

AI engines like ChatGPT, Perplexity, and Gemini are answering millions of queries. Sites that score high in AI visibility get cited as sources - sites that score low are invisible.

How SearchScore measures it

We audit 8 categories: AI Citability, Brand Authority, Content & E-E-A-T, Technical, Structured Data, Platform Optimisation, Topical Authority and AI Platform Readiness. Each is weighted and combined into a score out of 100.

What a good score looks like

The average Media & Publishing score is 38/100. AI-Ready status requires 86+. Most brands score below 60 - meaning the majority of Media and Publishing companies are invisible to AI search.

Where does your site rank?

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