AI Search Visibility Rankings

Top Travel Sites
for AI Search Visibility

How well do the leading Travel brands show up when AI engines like ChatGPT, Perplexity, and Gemini answer questions? Here are the scores.

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21
Travel brands scored
28
Average score
55
Top score in Travel

🏆 Travel AI Visibility Rankings

🥇
kayak.com
Emerging
55
🥈
priceline.com
Emerging
52
🥉
emirates.com
Emerging
52
#4
lonelyplanet.com
Low Visibility
70+
#5
airbnb.com
Low Visibility
42
#6
agoda.com
Low Visibility
37
#7
skyscanner.net
Low Visibility
35
#8
expediagroup.com
Low Visibility
35
#9
hopper.com
Low Visibility
32
#10
ryanair.com
Invisible
30
#11
britishairways.com
Invisible
30
#12
southwest.com
Invisible
26
#13
trivago.com
Invisible
20
#14
american.com
Invisible
20
#15
qatarairways.com
Invisible
20
#16
expedia.com
Invisible
15
#17
vrbo.com
Invisible
14
#18
travelocity.com
Invisible
10
#19
tripadvisor.com
Invisible
8
#20
booking.com
Invisible
8
#21
lufthansa.com
Invisible
8

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What is AI Search Visibility?

Why it matters

AI engines like ChatGPT, Perplexity, and Gemini are answering millions of queries. Sites that score high in AI visibility get cited as sources - sites that score low are invisible.

How SearchScore measures it

We audit 8 categories: AI Citability, Brand Authority, Content & E-E-A-T, Technical, Structured Data, Platform Optimisation, Topical Authority and AI Platform Readiness. Each is weighted and combined into a score out of 100.

What a good score looks like

The average Travel score is 28/100. AI-Ready status requires 86+. Most brands score below 60 - meaning the majority of Travel companies are invisible to AI search.

Where does your site rank?

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