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Free CRO Audit - No signup required
Is Your Website Converting?
CROScore analyses 7 categories and 30+ signals that impact conversion rates - trust signals, above-the-fold content, navigation, lead capture, strategy and more.
Takes ~60 seconds. Uses headless browser for accurate analysis.
- Conversion Rate
- The percentage of website visitors who complete a desired action such as filling a form, making a purchase or booking a consultation.
What We Check
CROScore analyses the signals that actually impact conversion rates.
Trust & Credibility
Owner visibility, real photos vs stock, testimonials, reviews, and credibility markers that build visitor confidence.
30 points max
Above the Fold
First impression elements - hero clarity, value proposition, contact visibility, and mobile optimisation.
25 points max
Navigation & UX
Site structure, booking systems, broken links, and friction points that impact user experience.
15 points max
Lead Capture & Funnels
Forms, CTAs, chat widgets, WhatsApp buttons, and multiple conversion entry points.
20 points max
Strategy & SEO
Local SEO, keyword targeting, UTM readiness, competitor gaps, and outbound campaign setup.
30 points max
Authority & Trust
External reviews (Google, Trustpilot, etc.), industry recognition, and third-party validation.
24 points max
LLM Optimisation
Schema markup, FAQ structure, llms.txt, and signals that help AI understand your business.
24 points max
Ready to Improve Conversions?
Get your free CRO audit and see exactly what's holding your website back.
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