Is Your Website Converting Visitors?
Most of your visitors leave without acting. Run a free Conversion Rate Optimisation audit, score your site across 7 conversion categories, and get a prioritised list of the fixes that will win you more leads and sales from the traffic you already have.
Takes ~60 seconds. Uses a real headless browser for accurate analysis. No email needed.
What is Conversion Rate Optimisation?
Conversion Rate Optimisation (CRO) is the practice of increasing the percentage of website visitors who take a desired action, by removing friction and strengthening the signals that build trust and clarity.
A conversion is simply the action you want a visitor to take: submitting an enquiry form, booking a call, starting a trial or completing a purchase. Your conversion rate is the share of visitors who do it. CRO is the discipline of improving that share.
It matters because it compounds. If you double the proportion of visitors who convert, you can roughly double your results without spending a penny more on traffic. That is why CRO is one of the highest-leverage things you can do to a website: you are getting more out of the audience you have already earned, rather than paying to chase a larger one.
Why your CRO score matters
The uncomfortable truth is that the vast majority of people who land on your website leave without doing anything at all. They do not fill in the form, they do not call, they do not buy. For most sites, only a small fraction of visitors ever convert, and every one you lose is traffic you worked and often paid to attract.
The visitors leaving are rarely a mystery. They go because the value proposition is not clear in the first few seconds, because there is nothing to reassure them you can be trusted, because the call to action is buried or the form asks for too much, or because the experience is slow and confusing on a phone. Each of these is a fixable leak.
Small conversion gains compound into large revenue. A modest lift in your conversion rate, applied across every visitor for months on end, adds up to a substantial difference in leads and sales. A CRO score gives you a single, honest measure of how well your site turns attention into action, and a clear starting point for closing the gap.
Three steps to your conversion score
No accounts, no waiting. Enter a URL and get a score plus a prioritised fix list in about 60 seconds.
Paste any website address. We analyse the live page, so your score reflects what real visitors actually see right now.
We load your page in a real headless browser and assess the signals that drive conversion: trust and social proof, above-the-fold clarity, navigation, lead capture, messaging and more.
You receive a conversion score out of 100 with a tier label, plus a ranked list of the highest-impact improvements to make first.
The 7 categories we score
Your conversion score is built from seven categories, each covering a different reason visitors do or do not act.
What you get
A clear score and a plan, not a wall of jargon.
A conversion score
A single score out of 100 that tells you, at a glance, how well your website turns visitors into action across all seven categories.
A tier label
Your score maps to a plain-English tier so you know instantly whether your conversion foundations are excellent, strong, moderate, weak or critical.
A prioritised fix list
The highest-impact conversion improvements, ranked so you can start with the changes that will move the needle most, in language you can act on today.
Why SearchScore is different
Evidence-led scoring, not opinions and guesswork.
Benchmarked against 1,000,000+ sites
Your score is not graded in a vacuum. It is calibrated against a corpus of more than 1,000,000 websites, so you can see where you genuinely stand.
A transparent, published method
We do not hide the scoring behind a black box. The categories and approach are documented, so you can understand exactly how your score is built. See the methodology.
A real headless browser
We render your page the way a real visitor's browser does, rather than reading raw code, so the analysis reflects the experience people actually get.
CRO questions, answered
What is Conversion Rate Optimisation (CRO)?
Conversion Rate Optimisation is the practice of increasing the percentage of website visitors who complete a desired action, such as submitting a form, booking a call or making a purchase, by removing friction and strengthening the signals that build trust and clarity. It lets you get more results from the traffic you already have.
Is the CRO audit free?
Yes. The SearchScore CRO audit is completely free and requires no signup or email. Enter any URL and you get a conversion score and a prioritised fix list in about 60 seconds.
What is a good conversion rate?
There is no single benchmark, because conversion rates vary by industry, traffic source and what counts as a conversion. Rather than fixate on one number, focus on improving your own baseline. A well-optimised page converts a meaningfully higher share of the same visitors than a page full of friction and weak trust signals.
How is a CRO score calculated?
SearchScore loads your page in a real headless browser and analyses conversion signals across seven categories: trust and credibility, above the fold, navigation and UX, lead capture, strategy and SEO, authority and trust, and LLM optimisation. These roll up into a single score out of 100 with a tier label, benchmarked against a corpus of 1,000,000+ sites.
What is the difference between CRO and SEO?
SEO gets people to your website; CRO gets those people to act once they arrive. SEO focuses on rankings, crawlability and content, while CRO focuses on trust, clarity, messaging and reducing friction so more visitors convert. The two are complementary, and SearchScore scores both.
How do I improve my above-the-fold section?
Make your value proposition instantly clear, keep a single primary call to action visible without scrolling, and ensure the page reads well on mobile. Visitors decide within seconds, so the first screen should answer what you do, who it is for and what to do next.
Why do most visitors leave without converting?
The vast majority of visitors leave without taking action, usually because of unclear messaging, weak trust signals, hidden or high-friction calls to action, or a slow, confusing experience. A CRO audit surfaces exactly which of these are costing you conversions so you can fix the highest-impact issues first.
Do I need technical skills to act on the results?
No. The audit returns plain-English fixes ranked by impact, so you can start with the changes that matter most, such as adding genuine social proof or clarifying your headline, whether you edit the site yourself or brief a developer.
Conversion is one of three scores SearchScore measures
Getting found, getting ranked and getting chosen are three different jobs. Your CRO score covers the last one. Check the other two, or track them all continuously.
Ready to convert more visitors?
Get your free CRO audit and see exactly what is holding your website back.
Run my free CRO audit