875,142 sites scanned · 250+ signals

Your site isn't being found, ranked, or chosen, the way it could be.

Drop your URL. We'll show you what's broken across AI search visibility, organic rankings, and why visitors aren't buying. Free, no email.

Already know you want help? Book a strategy call →
✓ See where you're losing customers ✓ Know exactly what to fix ✓ No email for the diagnosis

AI search visibility audit · SEO audit · conversion rate audit. All three in one report.

875,142 sites scanned
250+ signals across 3 disciplines
71% can't be cited by AI
97% of visitors leave without converting
#1 ChatGPT result for FileSeal vs DocuSign
7-14 day score movement
10×4 AI citation tracking
What SearchScore is

SearchScore is an AI visibility audit tool and optimisation consultancy. It evaluates how well a website is understood, trusted, and cited by AI systems including ChatGPT, Perplexity, Claude, and Google AI Overviews. A single audit covers 250+ signals across three disciplines: AI Search visibility (GEO), Search Engine Optimisation (SEO), and Conversion Rate Optimisation (CRO).

What you get

See exactly what's broken, before you trust us with anything.

Every other audit tool gates the diagnosis behind email. We give it away. Three scores, full category bars, and what's actually broken: yours, free. The email unlocks the part that decides what you do next: the prioritised fix list, with score-lift projections and time estimates per fix.

FREE · No email

Know what's broken

Everything you need to understand where you're losing customers.

  • See where you stand on AI search, SEO and conversion
  • Find your weakest categories at a glance
  • See the specific problems costing you sales
  • Know how you rank against 875K+ sites
  • Get one full fix as proof we know what we're doing
No card. No signup. No catch.
PRO · Email unlocks

Know how to fix it

Everything you need to plan the work and watch your score move.

  • Prioritised fix list ranked by severity × impact
  • Know exactly what to fix first, second, third
  • Implementation guidance for each fix
  • See the projected score lift for each fix
  • Implementation time estimates so you can plan
  • Re-audit your site any time to track progress
Drop your email to unlock →
Why SearchScore

First we get you found. Then we get you chosen.

Most consultancies sell SEO, CRO or AI visibility as separate things. They aren't separate. We sequence them: foundations first, authority second. And measure both with the same scoring framework.

VP 01

Three problems, one diagnosis

Stop hiring three agencies for three disciplines. Visibility brings them in, rankings keep them coming, conversion turns them into customers. We diagnose and fix all three together, against one number that moves.

VP 02

The number that decides who wins your customer

Your SearchScore is benchmarked against 875,000+ sites in real time: the same audit anyone can run for free. We're the only consultancy whose work is measurable on a public scoring framework. You see your number move. So does everyone else.

VP 03 · OUR EDGE

Earned outreach, not blind retainer

We don't pitch retainers cold. Drop your URL and you immediately see all three scores plus what's broken. Drop your email and the prioritised fix list lands within hours. By the time we ever speak, you've already seen us deliver. For free.

The problem

Three things are quietly costing you sales right now. Here's what we measured.

Across 875,000+ sites in our dataset. Each one maps to something we fix.

Problem 01 · Conversion
97%

You're losing 97 of every 100 visitors

The average website converts fewer than 3% of visitors into customers. Conversion Rate Optimisation (CRO) addresses the structural reasons visitors leave without buying: weak above-the-fold messaging, missing trust signals, broken funnels, slow page speed, and friction in the checkout or lead-capture flow. SearchScore audits 30+ conversion signals across 7 categories.

Problem 02 · Search
63%

Search engines can't read your site

63% of websites have zero schema markup, the structured data that search engines and AI engines rely on to understand a page's content. Without schema, sites are harder to rank in Google, harder to extract as featured snippets, and almost impossible for AI systems to cite. You cannot rank for what they cannot read.

Problem 03 · AI
71%

ChatGPT can't recommend you

71% of websites score below 50/100 on AI Search visibility. AI engines including ChatGPT, Perplexity, Claude, and Google AI Overviews cannot find or cite these sites when buyers ask the questions that should win the sale. Common causes: blocked AI crawlers, no llms.txt, missing structured author signals, and content not formatted for AI extraction.

250+
One audit. 250+ signals across all three disciplines. No other consultancy diagnoses search rankings, AI citation, and why visitors don't buy together, even though they're the three things that decide whether you get the sale or your competitor does.
The category

Most "AI visibility tools" only check half the equation. We don't.

Capability
SearchScore
Other tools
Know what's broken without signing up
Full diagnosis free
Score gated, paid trial
One audit instead of three agencies
AI + SEO + Conversion in one
Single-axis only
See if AI is actually recommending you
10 queries × 4 AI models
Brand mentions, maybe
Know how much each fix will lift your score
Score-lift projections per fix
Generic checklist
Bring in experts when you need them
Consultancy on tap
Tool only, DIY
How it works

You give us one score. We give you the full picture.

Most audit tools tease you with a score and gate the rest. We give the diagnosis up front: all three scores, full breakdowns, what's broken. No email needed. Then the email unlocks the fix work - and we follow up personally if it makes sense.

Step 01
01

Run a free audit

60 seconds. Drop your URL. Get all three scores, full breakdowns, and what's broken. No email needed.

Step 02
02

Unlock the fix list

Email unlocks the priority sequence. What to fix first, the lift each one will give your score, time estimates so you can plan.

Step 03 · Our move
03

We follow up personally

If your scores suggest we can genuinely help, you'll hear from a real human. Strategic context, not an automated drip. No pressure if it isn't a fit.

Step 04 · Your call
04

Decide what's next

DIY the easy 30%. Bring us in for the hard 70%. Or walk away. You've got the diagnosis.

Free diagnostics

Three free audits. 250+ signals. See where you stand.

Three audits, one scan. The same 250+ signals run regardless of which one you pick. Start with whichever one is keeping you up at night. Headline score: free + instant. Prioritised fix list: email-gated.

★ MOST POPULAR
01 / AI Search Score
Are AI engines
finding you?

See if AI is recommending you, or your competitors.

  • AI crawler access (GPTBot, ClaudeBot, PerplexityBot)
  • Schema & structured data coverage
  • Brand authority & EEAT signals
  • llms.txt + IndexNow readiness
  • Top 1% leaderboard position
⏱ 60 sec · 🔒 Email to unlock fix list
Run AI Search audit →
02 / Search Rankings
Where do you
actually rank?

See where you sit, and exactly why.

  • Core Web Vitals & technical foundations
  • On-page structure & metadata
  • Content depth & topical authority
  • Internal linking architecture
  • Mobile + indexability check
⏱ 60 sec · 🔒 Email to unlock fix list
Run SEO audit →
03 / Conversion Score
Is your site
converting?

See where your site is leaking customers.

  • Trust & credibility markers
  • Above-the-fold + value prop clarity
  • Lead capture & CTA visibility
  • Navigation, UX & friction points
  • Authority + third-party validation
⏱ 60 sec · 🔒 Email to unlock fix list
Run CRO audit →
Pricing

First, get found. Then, get chosen.

Two stages. Two different jobs. The Audit makes your site findable in search, AI-citable, and built to convert. The Growth Service builds the authority and citations that keep you ahead over time.

Stage 01 · Foundations

AI Visibility Audit

Get found in search. Get cited by AI. Get more visitors to actually buy.

£4,500
one-off
4 weeks · finish line
What's included
  • Full audit across all 3 disciplines (250+ signals)
  • llms.txt + AI crawler configuration
  • Schema & structured data deployment
  • Technical SEO + Core Web Vitals fixes
  • Conversion-rate quick wins shipped
  • AI citation baseline. 10 queries × 4 models
  • Top 5 highest-impact fixes shipped
  • Score movement report + roadmap for Stage 2
Book Audit kickoff →
30-day fix guarantee · No retainer commitment
Stage 02 · Growth ★

Monthly Growth Service

Stay cited. Stay recommended. Defend your position from competitors who are also publishing.

From £4,500/mo
3-month minimum
Everything in Audit, plus
  • Authority building: earned mentions, citations, third-party signals
  • Content publishing aligned to ranking + citable patterns
  • Narrative shaping: how AI repeats your brand
  • Continuous AI citation tracking. Refreshed weekly
  • Ongoing CRO testing + funnel optimisation
  • Competitor monitoring + response strategy
  • Monthly score re-audit + score-defence work
  • Slack channel for direct access
Book strategy call →
30-day fix guarantee · Cancel anytime after month 3
Why a two-stage offer? Getting your site AI-ready is foundation work. It has a finish line. Building authority, citations and narrative is compounding work. It never finishes. Splitting them means you only pay retainer for work that genuinely needs ongoing investment. Most consultancies do the opposite.
Results that ship

These businesses found out what was quietly costing them sales.

75AI-STRONG · TOP 1%
★★★★★

We went from invisible in AI search to ChatGPT's #1 recommendation, ahead of DocuSign. SearchScore showed us exactly what was holding us back.

Verified ChatGPT result
BH
Ben Huss
Founder · FileSeal.uk · Score 75 (Top 1%)
★★★★★

Since using SearchScore, we've started getting enquiries directly from AI search. It works.

DR
Dana Robu
Kron Events
The data behind us

We don't guess. We publish.

Every quarter we publish the SAVI Report: what's actually moving the needle in AI search, ranked across 875,000+ sites. The strategies we sell are the ones the data tells us work. No theory. No fluff.

875K+

Sites measured against you

Continuously analysed across 250+ signals. Growing weekly as new audits feed the index, so you always know where you stand right now.

7-14
days

Until your score moves

Most clients see measurable score improvement within two weeks of implementing prioritised fixes. Citation visibility follows in 30-90 days.

#1

FileSeal beat DocuSign

Now ranks above DocuSign in ChatGPT for their category. Verified result, generated within 90 days of working with us.

Read the latest SAVI Report → View public leaderboard
Common questions

Questions about AI search visibility, and working with us.

Understanding AI search visibility

What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of structuring a website so AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews can find, understand, and cite it when answering user queries. Where SEO optimises for ranking on search results pages, GEO optimises for being recommended inside AI-generated answers. GEO covers technical signals (llms.txt, schema, AI crawler access), content signals (citable passage structure, EEAT, author authority), and behavioural signals (brand mentions, third-party citations).
Why is my website not showing in ChatGPT?
Most websites are not cited in ChatGPT for one or more of these reasons: AI crawlers (GPTBot) are blocked by robots.txt or server config; there is no llms.txt file declaring site purpose; structured data (schema markup) is missing or incomplete; content paragraphs are too short or unstructured for AI extraction; the site lacks brand authority signals like third-party citations, EEAT, or named author attribution; or the topic the user asked about is not clearly answered in extractable text. SearchScore audits all of these in one scan.
How is GEO different from SEO?
SEO optimises a website to rank in Google's blue-link search results. GEO optimises a website to be cited and recommended by AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews. GEO and SEO share technical foundations (schema, crawlability, content quality), but GEO adds AI-specific signals: llms.txt, citable passage structure, AI crawler access, and structured author authority. A site can rank well in SEO and still be invisible to AI.
How do AI tools choose which websites to cite?
AI engines select citations based on three factors. Discoverability: can the AI crawler access and parse the page. Relevance: does the content directly answer the user's query in extractable form. Authority: is the source trustworthy based on EEAT signals, brand mentions, and structured author attribution. Sites that consistently win citations have llms.txt, complete schema markup, named authors, plain-text definitional content, and earned mentions across reputable third-party sources.
What is llms.txt and do I need one?
llms.txt is a plain-text file placed at the root of a website (yourdomain.com/llms.txt) that declares the site's purpose, key pages, and content guidance specifically for AI systems. It works similarly to robots.txt but is read by AI crawlers and language models. As of 2026, llms.txt is one of the top-three GEO ranking signals. Sites without one are at a structural disadvantage when AI engines decide which sources to cite.

Working with SearchScore

Is the audit really free? What's the catch?
No catch. Drop your URL and you immediately see all three scores (AI Search, SEO, CRO), the full category breakdown bar charts, and a list of what's actually broken. All free, no email required. The email gate only sits between you and the prioritised fix list (severity × impact ranked, with score-lift projections and implementation guidance). After that, we follow up personally if it looks like we can help. No card, no trial, no auto-charge.
How is this different from Semrush, Ahrefs, or another AI tool?
Most tools cover one axis: usually traditional SEO or brand mentions. We cover AI Search, SEO and Conversion in one audit, AND benchmark you against 875,000+ sites so you know where you actually rank. We also offer done-for-you implementation, which most tools can't.
What's the difference between the Audit and the Growth Service?
The AI Visibility Audit (£4,500 one-off, 4 weeks) makes your site technically ready: schema deployed, llms.txt configured, structured content in place, citation baseline measured. It has a clear finish line. The Monthly Growth Service (from £4,500/mo, 3-month minimum) is ongoing work: authority building through earned mentions, shaping the narrative AI repeats, tracking citations weekly, defending your score against competitors. Audit gets you found; Growth Service gets you chosen.
What's AI citation tracking and why does it matter?
We run 10 brand queries across 4 AI models (ChatGPT, Perplexity, Claude, Google AI Overviews) to track whether your business is being cited or recommended. The Audit gives you a baseline; the Growth Service refreshes it weekly so you can see citation rate improving over time. Without citation tracking, you cannot tell whether your AI visibility work is producing results.
How fast will I see results?
Most clients see measurable score movement within 7-14 days of implementing fixes. AI citation visibility (appearing in ChatGPT or Perplexity answers) typically follows in 30-90 days, depending on baseline authority and the competitive landscape in your category. Both score movement and citation visibility are tracked and reported continuously through the Growth Service.
What's your fix guarantee?
For Growth Service engagements: if your SearchScore doesn't move in the first 30 days of implementation, we work the next month free until it does. The Audit and free tools have no risk attached. They're either free or one-off.
Two ways forward

Find out where you stand. Then decide if you want help.

Find out what's costing you sales in 60 seconds. Or skip the diagnostics and book a call.

Run free audit, 60 sec → Book strategy call
See where you rank vs 875k+ Email-gated full report 30-day fix guarantee
Run free audit, 60 sec