Your SEO Score
in 30 Seconds
Enter any URL for a free, in-depth SEO audit. We score your site out of 100 across 8 categories and 250+ signals, then hand you a ranked list of the fixes that matter most. No signup, no card, no email.
Free audit - no signup needed. Results in ~30 seconds.
What is SEO?
- Search engine optimisation (SEO)
- SEO is the practice of improving a website so that search engines can crawl it, understand it and rank it highly for the terms your audience is searching for. It spans the technical health of your site, the way each page is structured and written, the depth and relevance of your content, and the trust signals that tell search engines you are a credible source. Done well, it earns you steady organic traffic without paying for every click.
Does SEO still matter in 2026? Yes. Search is still where most buying journeys begin, and organic listings remain the largest source of durable, compounding traffic for most businesses. The fundamentals that make a page rank - fast, crawlable, well-structured, genuinely useful, and trustworthy - are also exactly what modern AI answer engines look for. Get the SEO foundations right and you are building on ground that pays off across both traditional search and the newer AI surfaces.
Why your SEO score matters
Your score is a plain-English read on how visible your site is to the people searching for what you offer.
Organic traffic is the traffic you do not pay for twice. A page that ranks keeps earning visits long after it is published, while paid clicks stop the moment the budget does. A weak SEO score is a warning that this compounding channel is leaking.
Rankings decide who gets seen. The top handful of organic results capture the overwhelming majority of clicks. If technical issues, thin content or missing signals are holding your pages down the results, competitors take the traffic that could have been yours.
Discoverability is the whole game. The best product or service is invisible if search engines cannot crawl it, cannot understand it, or do not trust it. Your SEO score turns that risk into a single number you can act on - and a fix list that tells you exactly where to start.
Three steps to your SEO score
No accounts, no waiting. Enter a URL and get an actionable SEO score in about 30 seconds.
Paste any website address. We fetch and analyse the live page, so you always get real-time results.
250+ signals across technical health, on-page structure, content, crawler access, page speed and trust - benchmarked against 1,000,000+ sites.
Your SEO score out of 100 with a clear tier label, plus a ranked list of the highest-impact improvements to make first.
The 8 categories we score
Every SEO score is built from eight categories. The four High-weight categories carry the most influence, because they most directly decide whether a page can be crawled, understood and ranked. Hard caps stop a strong showing in one area from masking a critical failure in another.
HTTPS, canonical tags, XML sitemap, robots.txt, hreflang, security headers, page speed and overall crawlability - the foundations that let a search engine reach and index your pages.
Title tags, meta descriptions, Open Graph tags, heading structure, image alt text and schema markup - the signals that tell engines what each page is about.
Depth, search-intent match, freshness and quality - whether the page genuinely answers what the searcher came for, and does it better than the alternatives.
AI bot access in robots.txt, an llms.txt file, answer-first formatting and rich schema - so both search crawlers and AI answer engines can read and reuse your content.
Mobile friendliness, a correct viewport, skip links and font-display handling - the on-page experience signals that keep visitors, and engines, happy.
Heading structure, content depth, internal linking and topic hubs - the breadth and interlinking that show you cover a subject thoroughly, not just in passing.
Outbound links to credible sources and a visible social and LinkedIn presence - external signals that support your standing as a real, connected entity.
A named author with a bio, clear contact details, an About page and visible credentials - the experience, expertise, authority and trust signals search engines reward.
What you get
Clear, honest output you can act on the same day - not a vanity number.
A score out of 100
A single, benchmarked SEO score that tells you at a glance how well-optimised your site is compared with the field.
A plain-English tier label
Your score maps to one of five bands, so you know instantly whether you are Excellent, Strong, Moderate, Weak or Critical.
A ranked, prioritised fix list
The specific issues found on your site, ordered by impact, so you fix what moves the needle first instead of guessing.
Why SearchScore is different
Most SEO checkers grade against opinion. We grade against evidence, and we publish our method.
Benchmarked against real data
Your score is judged against one of the largest public datasets of scored websites, so it reflects how you compare with the real field - not an arbitrary checklist.
A transparent method
Every category, signal and threshold is documented. You can read exactly how the score is calculated in our published methodology.
Scores you can trust
Critical failures like a blocked robots.txt or missing HTTPS cap your score. A serious issue cannot be hidden behind strong performance elsewhere.
SEO audit questions, answered
What is a good SEO score?
Is the SEO audit really free?
How is the SEO score calculated?
Does the audit check Core Web Vitals and page speed?
How often should I check my SEO score?
What is the difference between SEO and AI search visibility?
Which categories does the SEO score cover?
Do I get help fixing the issues?
SEO is one of three scores SearchScore measures
Traditional SEO gets you ranked. But being found today also means being cited by AI, and turning that traffic into customers. SearchScore scores all three.
AI visibility audit
See whether ChatGPT, Perplexity and other AI answer engines can find and cite your site.
Conversion audit
Check how well your pages turn the visitors you earn into enquiries and sales.
Monitor over time
Track your scores and AI citations as they change, with alerts and an action centre.
Ready to see your SEO score?
Free for any website. Results in under 30 seconds. No account needed.