GEO & AI Search Insights

Guides, data and strategies to help your website get cited by ChatGPT, Perplexity and Google AI Overviews.

Pillar 1 - The fundamentals
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What is GEO (Generative Engine Optimisation)?

The complete guide to AI search visibility - what it is, why it matters, and how it differs from traditional SEO.

PillarBeginner friendly
Pillar 2 - Technical fixes
⚙️

Technical GEO: How to Optimise Your Site for AI Search

The technical changes that make the biggest difference to your AI search visibility - from robots.txt to structured data.

PillarTechnical
Pillar 3 - Content strategy
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Content Strategy for AI Search: How to Write Content AI Engines Cite

How to structure, write and present content so that AI models treat your website as an authoritative source worth citing.

PillarContent
Pillar 4 - By business type
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GEO by Business Type: Industry-Specific AI Search Visibility Guides

Tailored GEO strategies for SaaS, ecommerce, agencies, B2B businesses and publishers.

PillarIndustry
Pillar 5 - LinkedIn & Social
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LinkedIn AI Citations: The Complete Guide

How LinkedIn became the #2 most cited domain by AI systems - and how to optimise your content for citations.

PillarNew
Pillar 6 - Measuring results
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How to Measure and Track Your GEO Performance

How to know if your AI search visibility is improving - tools, metrics, and how to report GEO progress to clients.

PillarAnalytics
Pillar 7 - AI Visibility Strategy
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AI Visibility Strategy: The Complete Guide

How AI systems decide which brands to recommend - and how to build a strategy that makes yours impossible to ignore.

PillarStrategy
Pillar 8 - AI Search Rankings
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AI Search Rankings: The Complete Guide

How AI search rankings work and what determines whether your brand gets cited by ChatGPT, Perplexity and Google AI.

PillarEssential
Pillar 9 - Plain English
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Can AI Search Engines Find Your Business? A Plain English Guide

No jargon. No technical knowledge required. Just a clear explanation of what AI search means for your business and what you can do about it.

PillarNon-technical
Core Resources
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What is SearchScore?

Learn what the AI visibility score measures and how it works.

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Our Methodology

How we calculate your AI visibility score.

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AI Visibility Readiness Score

What it is and how to improve it.

🚀

AI Search SEO

Optimise for ChatGPT, Perplexity & Claude.

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AI Search Ranking

How AI engines rank and cite websites.

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AI Search Optimisation

Complete guide to getting cited by AI.

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Sources & Further Reading