SearchScore Guides - GEO & AI Search Visibility Insights

Pillar 1 - The fundamentals

What is GEO (Generative Engine Optimisation)?

The complete guide to AI search visibility - what it is, why it matters, and how it differs from traditional SEO.

GuideHow ChatGPT decides which websites to cite GuideWhat is llms.txt and why does it matter? GuideGEO vs SEO: what is actually different? GuideHow Perplexity finds and references websites GuideWhat are AI citation signals? GlossaryGEO Glossary: AI Search Terms Explained GuideChatGPT SEO: How to Optimise Your Site for ChatGPT Search GuideQuestion-Format Headings That AI Engines Extract GuideAnswer-First Paragraphs: Opening Lines That AI Engines Cite GuideFAQ schema for AI citation (FAQPage vs QAPage)

Pillar 2 - Technical fixes

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Technical GEO: How to Optimise Your Site for AI Search

The technical changes that make the biggest difference to your AI search visibility - from robots.txt to structured data.

PillarTechnical

GuideHow to create an llms.txt file (step by step) GuideAI bot permissions in robots.txt GuideSchema markup for AI citation GuideStructured data types AI engines rely on GuideGEO technical audit checklist

Pillar 3 - Content strategy

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Content Strategy for AI Search: How to Write Content AI Engines Cite

How to structure, write and present content so that AI models treat your website as an authoritative source worth citing.

PillarContent

GuideHow to write content that AI engines cite GuideEEAT signals and AI search visibility GuideAuthor bios that help AI citation GuideBrand authority signals for AI search GuideHow to become a cited source in AI answers

Pillar 4 - By business type

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GEO by Business Type: Industry-Specific AI Search Visibility Guides

Tailored GEO strategies for SaaS, ecommerce, agencies, B2B businesses and publishers.

PillarIndustry

GuideGEO for SaaS companies GuideGEO for ecommerce brands GuideGEO for B2B businesses GuideGEO for digital agencies GuideGEO for publishers and media

Pillar 5 - LinkedIn & Social

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LinkedIn AI Citations: The Complete Guide

How LinkedIn became the #2 most cited domain by AI systems - and how to optimise your content for citations.

PillarNew

GuideWhy LinkedIn matters in AI search GuideWhy Posts Get Cited vs Ignored GuideCompany Page Strategy GuideHow to Write AI-Citable Posts GuideBuilding Reference Library GuideHow to Detect AI Citations

Pillar 6 - Measuring results

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How to Measure and Track Your GEO Performance

How to know if your AI search visibility is improving - tools, metrics, and how to report GEO progress to clients.

PillarAnalytics

GuideHow to measure AI search visibility GuideHow to run a GEO audit GuideWhat does a GEO Score mean? GuideHow to improve your AI visibility score GuideGEO reporting for agency clients

Pillar 7 - AI Visibility Strategy

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AI Visibility Strategy: The Complete Guide

How AI systems decide which brands to recommend - and how to build a strategy that makes yours impossible to ignore.

PillarStrategy

GuideHow AI chooses brands to recommend GuideWhy your brand doesn't show up in AI answers GuideWhy AI visibility decays over time GuideThe 90-Day GEO Roadmap: How to Actually Get Cited by AI GuideOptimise content for AI retrieval GuideAgentic Search: How AI Agents Choose Your Competitor Over You GuideAI Visibility Audit: How to Audit Your Site for AI Search Visibility GuideWhat an AI visibility audit measures GuideAgentic internet infrastructure

Pillar 8 - AI Search Rankings

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How to Rank in AI Search Results: The Complete Guide

How AI search rankings work and what determines whether your brand gets cited by ChatGPT, Perplexity and Google AI.

HubEssential

Step-by-StepHow to Rank in Google Gemini: Get Your Brand Cited in AI Answers ReferenceAI Search Ranking Factors TrackingHow to Track Your Perplexity Rankings PlatformHow to Rank in ChatGPT Search ToolsAI Visibility Tracker: Best Tools to Monitor Your Brand in AI Search TroubleshootingWhy Your Brand Is Not Ranking ComparisonAI Search vs Traditional SEO

Pillar 9 - Plain English

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Can AI Search Engines Find Your Business? A Plain English Guide

No jargon. No technical knowledge required. Just a clear explanation of what AI search means for your business and what you can do about it.

PillarNon-technical

GuideCan ChatGPT find your business? GuideWhy your website might be invisible to AI GuideIs your website AI-ready? A simple checklist GuideWhat is ChatGPT search and how does it work? Guide5 things blocking AI from finding your business

Pillar 10 - AI Search Tracking

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AI Search Tracking: Monitor Your Brand Across AI Answer Engines

How to track citations, brand mentions and recommendations across ChatGPT, Perplexity, Gemini and Google AI Overviews.

HubTracking

GuideAI Search Rank Checker: How to Track Where Your Brand Appears in AI Answers GuideAI SEO Tracker: Monitor Your Brand's Performance Across AI Search Engines GuideAI Search Tracker: How to Know When AI Starts or Stops Recommending Your Brand GuideAI Citation Monitoring: How to Track Every Time AI Mentions Your Brand

Pillar 11 - Search Visibility Tools

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Search Visibility Tools: Measure and Improve Your Brand's Findability

Free and paid tools for checking your search visibility across AI engines, Google and competitive analysis.

HubTools

GuideSearch Visibility Score: What It Means and How to Check Yours GuideHow to Check Your Search Engine Visibility in 2026 GuideSearch Visibility Checking Tool: How to Pick One That Works for AI Search GuideAI Search Engine Visibility Checker: Is Your Brand Being Found by AI? GuideSearch Visibility Checkers Compared: Which One Actually Tracks AI Search?

Pillar 12 - AI Search Monitoring

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AI Search Monitoring: Track Your Visibility Over Time

Why a single audit is not enough. How to set up ongoing monitoring for AI visibility drift, competitor changes and citation trends.

PillarMonitoring

GuideAI Visibility Drift: Why Sites Lose Rankings Without Changing Anything GuideWhy Your AI Search Visibility Score Changes Every Week GuideWhy a One-Time GEO Audit Is Not Enough GuideHow AI Models Learn to Cite New Sources and Drop Old Ones GuideCompetitor GEO Monitoring: Know When They Improve Their Score GuideGoogle AI Overviews Update History: What Changed and What It Means

Pillar 13 - How AI Search Visibility Works

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How AI Search Visibility Works (And Why Most Websites Are Invisible)

The mechanics behind AI search visibility: how retrieval works, what AI engines evaluate and why most sites never get cited.

PillarDeep Dive

GuideHow AI Retrieval Works: From Crawl to Citation GuideWhat AI Engines Evaluate When Choosing Which Sites to Cite Guide7 Reasons Your Site Is Invisible to AI Search (And How to Fix Each) GuideHow AI Knowledge Graphs Decide Whether Your Brand Exists GuideAI Citations vs Google Rankings: Why They Are Completely Different

Pillar 14 - Founder Insights

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Founder Insights: Data-Driven Analysis on AI Search

Analysis and perspective from the SearchScore founder, backed by 875,000+ site audits. Proprietary data on AI visibility trends, tool evaluations and industry shifts.

DataOpinion

AnalysisThe Best AI Visibility Tool in 2026 (And Why Most Get It Wrong) AnalysisIs SEO Becoming Obsolete? What ChatGPT Really Means for Search AnalysisWhy Every Major AI Company Is Hiring SEO Experts in 2026 AnalysisBest AI SEO Tools for 2026: I Have Used Every One

Core Resources

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What is SearchScore?

Learn what the AI visibility score measures and how it works.

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Our Methodology

How we calculate your AI visibility score.

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AI Visibility Readiness Score

What it is and how to improve it.

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AI Search SEO

Optimise for ChatGPT, Perplexity & Claude.

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AI Search Ranking

How AI engines rank and cite websites.

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AI Search Optimisation

Complete guide to getting cited by AI.

GEO & AI Search Insights