Best AI search trackers and visibility tools (2026)

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We audited the AI visibility industry, including ourselves

Every tool on this page sells the same promise: we will show you how visible you are to AI. So in July 2026 we pointed our own GEO audit at their websites and asked the obvious question. How visible are they?

We ran the standard SearchScore GEO audit against the homepage of eight platforms on 31 July 2026. Same 250+ signals, same eight weighted categories, same scoring model used on every site we audit. Nothing bespoke.

Three things stand out.

Seven of the eight fall short of AI-Ready. The AI-Ready threshold is a GEO score of 80. Only our own site cleared it, and we wrote the test, so park that. The seven competitors average 68.1, which lands in the Strong band: solid, not exceptional, and short of the standard the category sells.

The most heavily funded company in the set scored lowest in the July website audit. Since that snapshot, Profound has announced a $180 million Series D at a $1.8 billion valuation and says it now serves more than 1,000 enterprise brands. Its 31 July website score remains a historical point-in-time measurement: 56.2, with structured data at 8 out of 100. Company growth and website readiness are different measurements.

The industry’s weakest category is the one it exists to solve. AI Platform Readiness, which covers how well a site is set up for AI crawlers and answer engines specifically, was the lowest-scoring category across the group. Five of the eight scored between 40 and 55.

That is the category measured against itself. For the wider field, our corpus-wide research reports how many sites reach AI-Ready and where the ceiling currently sits.

How to read this, and how not to

This measures how well each company optimises its own website. It is not a review of their products, and it does not predict how well their software works. A tool can be excellent and still run a marketing site that scores poorly, and several here almost certainly do. Judge the products on the comparison further down, not on this table.

Some honest caveats, because a study you cannot check is just an advert:

• We score ourselves top, and we built the scoring system. Discount our row accordingly. The interesting finding is the spread among the other seven, not our position above them.
• It is a point in time. Scores were taken on 31 July 2026 and sites change. A redesign or a schema fix could move any of these next week.
• It is one page. The audit assesses the domain from its homepage, so a platform with a strong docs or blog estate may be under-represented.
• You can reproduce it. Every one of these is a public website and the audit is free with no email. Run the audit on any domain in the table and check our numbers yourself.

We would rather publish the method and let you disagree with it than hand you a ranking and ask you to trust us.

What AI visibility tools actually measure

AI tools don’t rank pages in a list. There’s no position one, no page two. They generate an answer and cite a small number of sources.

So tracking AI visibility isn’t about position, it’s about presence. The questions that matter are: does your brand appear at all, how often does it appear, and which competitors get picked instead of you? A good tool answers those across a consistent set of prompts, across multiple AI engines, and over time so you can see the trend rather than a single snapshot.

If what you want is the monitoring side specifically rather than a comparison of vendors, our guide to running an AI search tracker covers what to track, how often, and how to tell a real drop from noise.

Why traditional rank trackers fall short

Most SEO platforms were built to monitor keyword positions and track search traffic. None of that maps cleanly onto AI systems.

AI answers are dynamic, query-dependent and model-dependent. The same question can produce different sources depending on phrasing, timing or platform. A tool built for fixed keyword positions can’t capture that, you need one that runs prompts repeatedly and reports appearance rates, not rankings.

What to look for

A useful AI visibility tool should give you:

• Consistent prompt tracking - the same defined set of prompts, checked on a regular cadence, so changes are real signals and not noise.

• Cross-model coverage - ChatGPT, Perplexity, Gemini, Google AI Overviews and others, since your visibility differs on each. Check the engine list against the ones your buyers actually use rather than counting logos. Microsoft Copilot is the common gap: our own Tracker does not scan it, and because Copilot grounds its answers in Bing’s index, the practical route to Copilot visibility runs through Bing rather than through a Copilot-specific tracker.

• Competitor context - who appears instead of you, so you know where the citations are going.

• Source-level detail - not just whether you appeared, but which pages the model read to produce the answer. That list is your target list. See how to find the sources AI cites.

• A reason, not just a number - knowing you’re invisible is only half the problem; the tool should help you understand why.

• Export and reporting - so you can share progress with a team or a client.

The tools below all do the first few; they differ most on depth, price, and whether they help you fix anything or only measure.

The tools compared

Prices and public plan shapes were re-checked on 20 September 2026 against vendor pricing pages. They change quickly, and some vendors render prices dynamically or move features between plans, so verify the live offer before buying.

The tools in detail

SearchScore

Disclosure: SearchScore is our product. The entry below sticks to the same fact-shape we hold every other tool to.

SearchScore is an independent AI visibility audit and optimisation service rather than a pure prompt-tracker. Enter a URL and you get a free audit across three disciplines in one pass, covering 300+ signals and benchmarked against the 1,000,000+ websites SearchScore has audited. The full diagnosis is free with no email required, which most tools in this list don’t offer.

Alongside the audit, the Tracker runs scans across ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek, weekly for those who opt in, so you can watch your citations over time and see when competitors move. It also reports the source pages behind each answer, which is the part most monitors leave out. And if you’d rather not implement the fixes yourself, there’s a done-for-you service.

Where it’s the right call: you want one view across AI search, SEO and conversion, a free starting point, and the option to hand the fixes to someone. Where it isn’t: if you need the deepest enterprise prompt-volume analytics or formal compliance paperwork, the enterprise platforms below are built for that.

Profound

Profound has moved well beyond a pure visibility dashboard. Its current public product centres on Answer Engine Insights, Prompt Volumes, Agent Analytics and an AI Marketer/Agents layer, with enterprise controls including SSO/SAML and SOC 2. On 15 September 2026 it announced a $180 million Series D at a $1.8 billion valuation and said it served more than 1,000 enterprise brands. Its current pricing page shows a free one-time 10-prompt ChatGPT trial and custom Enterprise pricing rather than the earlier self-serve paid ladder.

It also scored lowest in our audit at 56.2, with structured data at 8 out of 100. That is a statement about their website, not their software, and the two should not be confused. If you’re a large team that needs depth and procurement-grade security, it remains a serious choice; for a small business it’s likely more than you need. We put the two side by side in our Profound vs SearchScore comparison.

Scrunch

Scrunch combines AI visibility monitoring with site audits and its agent-experience tooling. Its current public Core plan is $250 a month for 125 unique prompts, five site audits, one workspace, five users and four listed AI platforms; Enterprise expands coverage to nine platforms with API, SSO and custom limits.

Scrunch was acquired by Sitecore on 3 June 2026, so roadmap and packaging may continue to evolve. If you’re evaluating it, use the current Sitecore/Scrunch offer rather than older pre-acquisition pricing pages.

Peec AI

Peec AI focuses on daily multi-model prompt tracking, competitor benchmarking, source analytics and reporting, with unlimited users on its published brand plans. Its live pricing page currently exposes the plan structure clearly: Starter has 50 prompts and three chosen models, Pro 150 prompts, and Advanced 350 prompts; Peec’s own machine-readable pricing instructions list Starter at $95 a month, Pro at $245 and Advanced at $495.

For a small in-house team or agency wanting straightforward daily tracking across several models, it remains one of the more accessible specialist options. We compare the products feature by feature in SearchScore vs Peec AI.

Otterly

Otterly remains the lowest-priced paid specialist in this set. Its current monthly plans start at $29 for Lite (15 prompts), $189 for Standard (100) and $489 for Premium (400). The base plans track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; Claude, Gemini and Google AI Mode are sold as add-ons. It also posted the joint-best structured-data score in our July audit at 94, level with us.

The trade-off is that the headline plan does not include every engine and prompt/add-on costs climb as you scale. For a small team testing whether ongoing AI-search monitoring is useful, the $29 entry point is still unusually accessible. See Otterly vs SearchScore for the detail.

AthenaHQ

AthenaHQ’s current Starter plan is $295 a month with 3,600 credits and visibility across 11 listed models: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral, with additional models available on request. It scored 72.6 in our July website audit.

Because usage is credit-based, compare the number of responses you actually need rather than only the subscription price. The model coverage is now broader than the 8+ engines this guide previously quoted.

Ahrefs Brand Radar / Semrush AI Toolkit

Ahrefs and Semrush now both have substantial AI-search products rather than token add-ons. Ahrefs Brand Radar offers custom-prompt tracking from $50 a month and its AI Visibility Index from $199 per AI index, with an all-platform option; custom prompts are also included with paid Ahrefs plans at plan-specific limits. Semrush AI Visibility currently starts at $99 a month per domain billed annually, with 25 custom prompts and coverage including ChatGPT, Google AI, Gemini and Perplexity.

The advantage is integration with their established SEO datasets. The trade-off is that packaging and usage limits are tied to each vendor’s broader ecosystem, so compare the exact AI workflow you need rather than assuming an SEO subscription already includes everything. We break both down in SearchScore vs Semrush, Semrush AI Toolkit vs SearchScore and Ahrefs Brand Radar vs SearchScore.

Manual tracking

The free fallback. Define a set of prompts, run them across the AI tools yourself, and record whether you appear. It works at a small scale and costs nothing, but it breaks down fast: results are inconsistent run to run, maintaining the dataset is tedious, and it never tells you why you’re missing. Fine as a first look, and our guide to finding the sources AI cites walks through doing it properly by hand. Not something to rely on long term.

How to choose

The right tool depends on what you’re trying to do and who you are:

• Just want to know if you appear? Start with manual tracking or Otterly’s low tier.

• Small team or agency wanting specialist ongoing tracking? Compare SearchScore, Peec AI and Otterly on prompt volume, model coverage, source analysis and workflow.

• Already on Ahrefs or Semrush? Price their current AI visibility products against a specialist before adding another tool.

• Enterprise needing depth and compliance? Profound or Scrunch, bearing in mind Scrunch’s change of ownership.

• Want broad engine coverage and a predictable feature set? AthenaHQ, if the credit model suits you.

• Want a free audit across AI, SEO and conversion, and maybe the fixes done for you? SearchScore.

Want a closer look at any of these? We maintain head-to-head comparisons, each with a feature table and an honest note on where the other tool wins: Semrush, Peec AI, Otterly, Profound, Ahrefs Brand Radar, Semrush AI Toolkit, UltraScout, Searchable and SearchScore AI, plus the full AI visibility tool alternatives list.

Before you compare features, compare accuracy

Every tool above reports a number that rests on one classifier deciding whether an assistant named your brand, and almost none of them publishes how often that call is right. The four questions to ask any vendor, including the one about who did the labelling, are worth ten minutes before you compare anything else. Our own measured answer is on the same page.

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Current vendor sources

• Profound pricing and its 15 September 2026 Series D announcement
• Scrunch pricing and Sitecore’s 3 June 2026 acquisition announcement
• Peec AI pricing
• OtterlyAI pricing
• AthenaHQ
• Ahrefs Brand Radar pricing
• Semrush AI Visibility pricing