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SearchScore Chosen
71% of businesses invisible to ChatGPT

Your SEO is working.
ChatGPT still can't
find you.

Good Google rankings don't automatically mean ChatGPT recommends you. They're different systems with different rules. We fix both – so when a customer asks ChatGPT to recommend a business like yours, your name comes up.

Already know you need help? Book the Audit kickoff → · See what's included
✓ Free, no email needed ✓ Results in 60 seconds ✓ 875,000+ sites benchmarked
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Why it's not working

Five reasons ChatGPT can't recommend your business right now.

Any one of these is enough to make you invisible. Most sites have three or more. The free audit tells you which ones apply to yours in 60 seconds.

01
AI crawlers are blocked
If your robots.txt file blocks GPTBot, ClaudeBot or PerplexityBot – which is common after a security update or CMS install – ChatGPT literally can't read your site. It can't recommend what it can't see.
We fix this in week one
02
No llms.txt file
llms.txt is a file that tells AI engines what your site is, what it does, and which pages matter most. Without one, AI engines have to guess – and they'll often guess wrong or skip you entirely. 63% of sites don't have one.
We create and deploy yours
03
Missing structured data
Schema markup tells AI engines what your content means – not just what it says. Without it, even well-written content is harder for AI to extract and cite. Organisation schema, FAQ schema, Person schema – all missing on most sites.
We deploy the full schema stack
04
Content isn't formatted for AI answers
ChatGPT cites pages that give direct, self-contained answers. If your content is written for humans scanning a page – not for AI systems extracting a citation – you're at a structural disadvantage even if the content is great.
We restructure key pages for extraction
05
Weak brand authority signals
AI engines weight recommendations toward sources they can verify as credible. Named authors, third-party mentions, consistent brand presence across the web – without these signals, AI treats your site as anonymous, even if you're well-known locally.
We build your authority footprint
Which ones apply to you?

The free audit checks all five – plus 245 more signals – in 60 seconds. No email needed.

Why this is different

Google and ChatGPT are two separate competitions.
You're only entering one.

When you invest in SEO, you're optimising for Google's ranking algorithm. That's still worth doing – Google drives most web traffic. But ChatGPT, Perplexity and Google AI Overviews use a completely different set of signals to decide who to recommend. They don't look at backlinks and keyword density. They look at whether your site is actually readable by AI systems, whether your content is structured to give direct answers, and whether there are clear signals that your business is trustworthy.

A site that ranks on page one of Google can score 20/100 on AI search visibility. We've seen it hundreds of times. The two disciplines overlap – fixing AI visibility often helps your Google rankings too – but they're not the same thing, and SEO alone won't get you into ChatGPT.

The term for this second discipline is GEO – Generative Engine Optimisation. You don't need to remember the acronym. You just need to know that it requires different fixes, and most of your competitors haven't made them yet.

The signals that drive each

Signal Google SEO ChatGPT
BacklinksCriticalHelpful
Keyword densityImportantLess relevant
AI crawler accessNot applicableFoundational
Schema markupNice to haveEssential
llms.txt fileNot applicableTop-3 signal
Answer-first contentHelpfulCritical
Author credentialsYMYL onlyAll content
Brand co-citationsIndirectDirect driver

We fix both sides of this table. Your Google rankings improve. ChatGPT starts recommending you. See if you're missing any of these signals →

Verified result

FileSeal went from invisible to #1 above DocuSign in 90 days.

The result is live right now. Click the link and run the query yourself – you'll see FileSeal ranking above DocuSign in ChatGPT for their category.

Verified · 90 days · FileSeal.uk
#1 above
DocuSign

Before the Audit, FileSeal was invisible in ChatGPT. AI crawlers blocked, no llms.txt, no schema. Within 90 days of fixing all three, ChatGPT was recommending them above DocuSign – a company with 100× their budget. GEO Score: 22 → 75, top 1% globally.

See the verified ChatGPT result →
BH
Ben Huss
Founder · FileSeal.uk · GEO Score 75
★★★★★

"Since using SearchScore, we've started getting enquiries directly from AI search. It works."

DR
Dana Robu
Kron Events
★★★★★

"I ran SearchScore across 8 client sites and it instantly flagged critical AI visibility gaps none of them knew they had. Paid for itself within the first client engagement."

SL
Steven Lawrence
Agency Owner · Elite Niche Pro
What we do

Three fixes. One engagement. All three working together.

ChatGPT visibility brings the traffic. Google rankings sustain it. Conversion rate turns it into customers. We fix all three – because fixing one without the others wastes the result.

01 · AI Search

Get recommended on ChatGPT

We fix every signal ChatGPT uses to decide who to recommend. AI crawlers unblocked. llms.txt deployed. Schema implemented. Content restructured for AI extraction. Authority signals built. This is the work your SEO agency isn't doing.

  • AI crawler access fixed
  • llms.txt created and deployed
  • Full schema stack implemented
  • Content restructured for citation
  • Citation baseline: 10 queries × 4 models
02 · Google Rankings

Rank better on Google

Your existing SEO investment keeps working. We fix the technical foundations that hold rankings back – page speed, crawlability, metadata, structure – so Google sends more of the right traffic.

  • Core Web Vitals fixed
  • On-page structure and metadata
  • Internal linking and crawlability
  • E-E-A-T signal review
  • Mobile and indexability check
03 · Conversion

Turn visitors into customers

Getting found without converting is wasted effort. We fix the messaging, trust signals and contact flow that turn visitors into enquiries – so the ChatGPT traffic you earn actually pays off.

  • Above-the-fold clarity
  • Trust signals and social proof
  • CTA visibility and lead capture
  • Contact form and enquiry flow
  • Mobile conversion audit
Our 30-day guarantee
"The AI Visibility Audit (£4,500) is four weeks of done-for-you implementation. By the end, your site is being found in AI search, ranking better in Google, and converting more of the visitors who arrive. We handle everything that moves the needle across all three disciplines. Not a report. Not a checklist. We ship the work. And we guarantee it: your GEO, SEO and CRO scores all improve within 30 days of us starting – or we work the next month free until they do."

Scores move in 30 days – or the next month is on us.

AI Visibility Audit · £4,500 one-off · 4 weeks · No retainer · Full details →

Get started

See where you stand. Or book the fix.

Free audit in 60 seconds – no email – to see if ChatGPT can find you. Or skip straight to booking if you already know you need help.

Free · No email needed
Check if ChatGPT can find you
Drop your URL. In 60 seconds you'll see your AI search score, your Google ranking score, your conversion score, and exactly what's stopping ChatGPT from recommending you.
https://
Takes 60 seconds · No email for the diagnosis
£4,500 · 4 weeks · 30-day guarantee
Book the Audit kickoff
Already know you need help? Book a 30-minute kickoff call. Four weeks later, ChatGPT recommends you, Google ranks you higher, and visitors actually convert.
Book Audit kickoff →
No retainer commitment · 30-day score guarantee
Questions

Questions about ChatGPT SEO.

ChatGPT SEO – sometimes called GEO (Generative Engine Optimisation) – is the practice of optimising your website so that AI tools like ChatGPT, Perplexity and Google AI recommend your business when someone asks them a relevant question. It's different from traditional SEO because AI engines use different signals: whether your site allows AI crawlers, whether you have structured data, whether your content is formatted for direct answers, and whether you have clear brand authority signals.
The most common reasons are: AI crawlers like GPTBot are blocked in your robots.txt file; you don't have an llms.txt file telling AI engines what your site is about; you're missing schema markup that helps AI understand your content; your content isn't structured to give direct answers that AI can extract and cite; or you lack brand authority signals that AI engines use to decide who to trust. The free audit tells you which ones apply to you in 60 seconds.
Because Google and ChatGPT use different rules. A page that ranks number one in Google can still be completely invisible to ChatGPT if it blocks AI crawlers, lacks structured data, or doesn't have the right content format. Good SEO helps – there's significant overlap – but it doesn't automatically translate into ChatGPT visibility. You need both, and they require some different fixes.
Technical fixes like unblocking AI crawlers and adding schema markup typically show score movement within 7 to 14 days. Actually appearing in ChatGPT or Perplexity answers typically follows within 30 to 90 days, depending on your category and competition. Both are tracked and reported throughout the engagement.
Yes. Drop your URL and in 60 seconds you'll see your AI Search Score – which measures how visible you are to ChatGPT, Perplexity, Claude and Google AI – along with your Google ranking score and conversion score. You also see the specific issues that are causing problems. No email needed for any of this.
The free audit is genuinely free – no email, 60 seconds, full results. The AI Visibility Audit – four weeks of done-for-you implementation fixing ChatGPT visibility, Google rankings and conversion rate – is £4,500 as a one-off, no retainer. It comes with a 30-day score improvement guarantee: if your scores don't all improve, we work free until they do.
It works particularly well for small businesses. AI search is still relatively new – most large businesses haven't optimised for it either, which means small businesses that fix their AI visibility now can appear above much larger competitors. The FileSeal case study is exactly this: a small business appearing above DocuSign in ChatGPT within 90 days.
Some of them, yes. Unblocking AI crawlers is straightforward if you have access to your robots.txt. Creating an llms.txt is documented. But schema deployment without errors, content restructuring for AI extraction, and building authority signals – that's where most DIY attempts either don't get done, get done incorrectly, or don't get prioritised in the right sequence. The free audit gives you the complete diagnosis. What you do with it is up to you – and we'll follow up personally if we think we can meaningfully add to what you'd achieve alone.
Go deeper

More on AI search and visibility.

Service · £4,500
AI Visibility Audit – full details
Everything that's included in the four-week engagement – deliverables, timeline, guarantee and pricing.
See what's included →
Case study · Verified
How FileSeal beat DocuSign in ChatGPT
The full breakdown of what was fixed, why it worked, and the verified before/after ChatGPT result.
Read the case study →
Research · Original data
SAVI Report – AI search visibility across 875,000+ sites
The data behind everything on this page. What we measured, what it means, and what's changed since the last report.
Read the SAVI Report →
Check your ChatGPT visibility →