AI citation tracking across ChatGPT, Claude, Gemini, DeepSeek, Grok and Perplexity.
Your competitors know what AI says about them. You don't.
We ask ChatGPT, Claude, Gemini, DeepSeek, Grok and Perplexity the questions your customers ask, and tell you whether you got cited.
Plus: how you ranked, which competitors got mentioned in your place, and how it changed since your last report.
AI citation tracking. Built on the methodology behind 850,000+ sites analysed.
Verified ChatGPT result · FileSeal went from 0 AI citations to #1 in ChatGPT, ahead of DocuSign →
How does AI citation tracking work?
AI citation tracking monitors whether AI search engines (ChatGPT, Claude, Gemini, DeepSeek, Grok and Perplexity) recommend or cite your business when users ask category-relevant questions. SearchScore Tracker runs structured queries and tells you which engines named you, which ranked you, and which named competitors instead. Read the SAVI Report for the broader benchmark.
When a customer asks ChatGPT "who's the best at X?", they don't see ten links. They see three names. You're either one of them, or you're invisible. Traditional SEO tools don't track this. Most of your competitors aren't tracking it either. That changes for whoever notices first.
What you'll know that your competitors don't.
Whether AI is praising you, or trashing you.
Being mentioned isn't enough. AI might call you "the leading option" or "the cheap alternative that compromises on quality." We classify every citation as positive, mixed or negative. So you know what AI actually says, not just whether your name came up.
Three scores tracked over time, not just one.
Your dashboard shows AI Search, SEO and CRO scores side by side, each with a tier label, trend line, and history chart. Watch all three move week over week. See which discipline is holding you back, and which one's pulling ahead.
Whether AI is recommending you, at all.
We ask ChatGPT, Claude, Gemini, DeepSeek, Grok and Perplexity the questions your customers ask. Every week (every day on Pro). You'll see exactly which AI engines mention you, and which ones don't.
Where you place when AI lists options.
When ChatGPT names three providers, it matters whether you're #1 or #3. We track your position in every AI answer. See yourself rise, or get pushed down, over time.
Who's stealing AI's attention from you.
Pick up to 5 competitors. Every week you'll see how often AI names them in the questions your customers ask, and whether they're climbing or falling against you. Catch a competitor's surge the week it happens, not the quarter after.
Made a change? See the impact today.
Deployed an llms.txt file. Added schema. Rewrote your homepage. Don't wait a week to see if it worked. Force a fresh scan from your dashboard and see your scores update live.
Guidance written for your data, not generic templates.
Each scan comes with a written commentary tailored to what we actually found on your site. Not a dashboard of numbers without context. Words like: "All three scores trending up. Your GEO climb is faster than your category benchmark, the schema and llms.txt fixes you deployed three weeks ago are doing what we expected."
Citations under your trading names too.
Register up to 4 alternate names: old brands, acronyms, trading names. If AI cites "the FileSeal team" instead of "FileSeal," or uses your acronym, we count it. Catches citations you'd otherwise miss.
The week things break, not the quarter after.
A digest in your inbox covers the trend. Bigger changes trigger an alert email between digests. So you find out the day a competitor overtakes you, or the day AI stops recommending you, not next quarter when revenue dips.
A real number, not an inflated one.
Spot a citation that doesn't really count? Mark it as a false positive in one click. Your citation rate adjusts automatically. The dashboard shows your real score, not a vanity number.
Need help implementing the fixes? See the SearchScore Audit and Growth Service. The Tracker measures the result.
What you'll see in your dashboard.
Three scores tracked over time, a citation heatmap coloured by sentiment, and plain-English guidance written for your data, not generic templates. Open any citation for the AI's full response, where you ranked, and which competitors got named instead.
Example dashboard view, based on the real product. Data fictional. Your actual scores depend on the questions you configure and how AI responds.
Shown: a Starter view (up to 25 questions, scanned weekly). Pro subscribers see up to 100 questions, scanned daily.
See exactly what each AI said.
Not just whether AI mentioned you. Exactly what it said, where you ranked, and which competitors got named in your place.
Example detail view, based on the real product. Data fictional.
Ready to see your own?
Three plans. First scan within two minutes of subscribing. Cancel anytime.
Choose your planHow this is different from what you already use.
Traditional SEO tools measure Google. SearchScore Tracker measures AI. Different questions, different answers.
| What you'll see | SearchScore Tracker | Semrush, Ahrefs, etc. |
|---|---|---|
| Citations in all 6 engines | ✓ Continuously tracked | Not measured |
| AI sentiment (positive / mixed / negative) | ✓ Per citation | No |
| Position when AI lists options | ✓ Per AI engine | Only on Google |
| Competitor mentions in AI answers | ✓ Up to 5 tracked | No |
| Three-discipline scores tracked over time | ✓ AI Search · SEO · CRO | SEO only |
| Plain-English insights with each scan | ✓ Tailored to your data | No |
| Google organic rankings | Not the focus | ✓ Their main job |
| Backlink analysis | Not included | ✓ Their main job |
| Continuous AI behaviour tracking | ✓ Regular · daily on Pro | Doesn't apply |
SearchScore Tracker is built for one job: AI citations. We're not replacing your SEO stack. We're filling the gap it leaves.
What lands in your inbox every week.
Example digest. Exact content depends on your scans:
- Headline: Citation rate up 12% this week. Cited in 7 of 10 tracked questions, up from 6 last week.
- New citations: #2 in ChatGPT for "best document signing alternative" (positive). #1 in Perplexity for "secure PDF signing UK" (positive). #3 in Gemini for "DocuSign competitors 2026" (positive).
- Worth a look: Cited #6 in ChatGPT for "cheapest e-sign for freelancers", sentiment negative. AI called you "premium-priced, may not suit budget users."
- Where you got beaten: Missed in 3 questions about "e-signature for small business". All went to competitors. PandaDoc cited in all three.
Sample content above. Your actual digest reflects scans against the questions you configured.
How it works.
Subscribe and we run your first scan.
Add your domain, choose a plan, and your first scan kicks off immediately. Dashboard live within two minutes of subscribing.
We write the questions your customers actually ask.
Real category questions like "Who's the best emergency plumber in Bristol?" or "What's the best DocuSign alternative for small business?" You can edit, replace, or add your own. Plus up to 5 competitors to track.
Every week, we tell you what changed.
A digest in your inbox. Dashboard refreshed regularly (or daily on Pro). When things move materially, an alert email between digests.
Questions buyers ask before subscribing.
Short, specific answers. If your question isn't here, the methodology page goes deeper.
What is AI citation tracking?
Which AI engines does the Tracker check?
How often do scans run?
How is this different from Google Search Console?
Does the Tracker tell you if AI is talking positively or negatively about your brand?
Can the Tracker show what position you rank at when AI lists options?
Can the Tracker catch citations under trading names or acronyms?
Does the Tracker track SEO and CRO too, or just AI citations?
Can I force a rescan to see the impact of changes I made?
Are the insights AI-generated or just templated?
Choose your plan.
The first scan runs immediately. Dashboard live within two minutes.
For solo operators and small teams tracking the basics.
- 25 questions tracked
- 6 AI models (ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity)
- Weekly scans
- Up to 5 competitors
- Digest + alert emails
For brands and agencies that need to catch changes fast.
- 100 questions tracked
- 6 AI models (ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity)
- Daily scans
- Up to 5 competitors
- Digest + alert emails
Catch a competitor surge or AI sentiment shift the day it happens, not seven days later.
For multi-site brands, agencies, and platforms at scale.
- 200+ questions tracked
- Additional AI models
- Daily scans
- Up to 10 competitors
- Multi-site dashboard
- Dedicated account manager
Switch between Starter and Pro anytime. Upgrades take effect immediately. Downgrades take effect at the next billing cycle.
Your details.
Why AI citation tracking matters in 2026.
The shift is already happening. In 2024, most buyers researched B2B purchases by Googling, comparing five tabs, and reading reviews. By the end of 2025, a growing share started asking ChatGPT, Claude, Gemini, or Perplexity instead, and acted on the names those engines surfaced first. The shortlist isn't ten blue links any more. It's three names in a generated paragraph. You're either named or you're invisible.
Traditional SEO tools don't catch this. Semrush and Ahrefs measure Google's ten-blue-links index brilliantly. They always have. But they don't query ChatGPT. They don't classify whether Claude's mention of your brand was positive or negative. They don't tell you that Perplexity ranked you third behind two competitors you didn't even know were competing. The category is new, the signals are different, and the existing tools weren't built to read them.
What an AI engine says about your business now shapes the decisions of buyers who never visit your website at all. A negative sentiment citation in ChatGPT, something like "X is reliable but premium-priced and may not suit budget users", quietly disqualifies you from every budget-conscious buyer asking that engine for recommendations. You'll never see those buyers in your analytics. They never clicked.
SearchScore Tracker exists for this specific gap. Scans across six engines (ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity). Citation-level sentiment classification. Position tracking. Competitor monitoring. Brand-alias matching so you catch citations under acronyms and trading names. False-positive marking so the dashboard shows your real score, not an inflated one. None of it replaces SEO. All of it answers a question SEO tools can't.
The businesses paying attention to AI citations now will own the answers AI generates for years to come. The ones who wait will spend the next three years trying to claw back ground they didn't notice was lost. Start tracking before your competitors do.