You're the best accountant
in your area.
ChatGPT has no idea you exist.
Excellent Google reviews. Strong word of mouth. A practice built over years of doing great work for local businesses. None of that is visible to ChatGPT – because ChatGPT doesn't read your reviews. It reads your website. And if your website isn't configured for AI search, business owners asking "recommend an accountant for my limited company in [your town]" won't find you.
Business owners don't just Google anymore.
They ask ChatGPT first.
Someone setting up a limited company, looking for help with R&D tax credits, or just wanting to switch accountants is increasingly starting their search by asking ChatGPT – "recommend an accountant for my small business in Leeds", "who's good for R&D tax claims near me", "find me a bookkeeper for a creative agency." They get a specific recommendation in response. Not a list of links. A named practice.
73% of B2B buyers now use AI tools during their research stage before making contact (Adobe, 2025). And the clients who arrive via an AI recommendation are significantly more valuable – they've already been told you're the right choice before they land on your site.
The problem isn't your reputation. Your reputation is probably excellent. The problem is that ChatGPT can't read your Google reviews, your word-of-mouth referrals, or your years of local client relationships. It reads your website. If your website isn't configured to be read by AI engines – crawlers blocked, no structured data, content not formatted for AI extraction – ChatGPT recommends generic directories instead of you. You're invisible through no fault of your own.
To get your accounting practice recommended by ChatGPT, your website needs four things: AI crawlers unblocked, an llms.txt file describing your practice and specialisations, schema markup listing your qualifications and services, and content that directly answers the questions clients ask. Practices with these four signals in place are significantly more likely to appear in ChatGPT responses for queries like "accountant for limited company near me" or "R&D tax advisor [city]" – rather than a generic directory. Most accounting practice websites are missing at least three.
"Before picking up the phone, the prospect now asks ChatGPT whether your firm actually does the work. If your specialisation isn't in the answer, the call rarely happens."
Your reputation is real.
ChatGPT can't see it.
The channels that built your practice – referrals, Google reviews, local presence – don't transfer to AI search without configuration. Here's the gap, and how it closes.
- Google reviews – ChatGPT doesn't read Google review pages directly.
- Word of mouth – referrals and personal recommendations are invisible to AI.
- Local reputation – 15 years serving Bristol SMEs means nothing if your website can't be read.
- Your specialisation – if it's not structured on your site, AI can't match you to specific queries.
- Directory listings – Bark, Checkatrade, Yell get cited. You're behind them.
- Your practice named directly – not a directory – when someone asks for an accountant in your area.
- Your specialisation readable by AI: limited company accounts, R&D tax, construction accounting, personal tax.
- Schema markup listing your qualifications: ICAEW, ACCA, AAT, Making Tax Digital accreditation.
- Content that answers the questions clients ask – so your firm gets cited when they ask AI for help.
- Authority signals that tell AI your practice is credible and established.
The free audit checks in 60 seconds. No email. See your AI search score and exactly what's blocking you.
Six fixes. Four weeks.
Your practice found on ChatGPT.
The free audit tells you which of these apply to your site. Any one is enough to make your practice invisible to ChatGPT – and most accounting websites have three or more. The AI Visibility Audit fixes all of them in four weeks.
Unblock AI crawlers Foundation
Deploy your llms.txt Foundation
Add accountancy-specific schema markup
Structure your content for AI answers
Build your professional authority signals
Fix why visitors don't enquire
Same fixes. Different industry.
#1 above a company with 100× the budget.
We don't yet have a published accounting practice case study. What we do have: a verified result from a different industry using exactly the same fixes – and data showing those fixes work across professional services.
"We went from invisible in AI search to ChatGPT's #1 recommendation for our category – ahead of a company with 100× our marketing budget. SearchScore showed us exactly what was holding us back, fixed it, and the result was verified within 90 days."
FileSeal is a document signing company. The same technical fixes – unblocking AI crawlers, deploying llms.txt, adding schema markup, restructuring content – produce the same AI visibility results regardless of industry. Want to be our first published accounting case study? Book the kickoff →
One retained client.
The Audit pays for itself.
Accounting clients stay. A client retained for three years at a modest annual fee covers the Audit cost many times over.
"The AI Visibility Audit (£4,500) is four weeks of done-for-you implementation. By the end, your site is being found in AI search, ranking better in Google, and converting more of the visitors who arrive. We handle everything that moves the needle across all three disciplines. Not a report. Not a checklist. We ship the work. And we guarantee it: your GEO, SEO and CRO scores all improve within 30 days of us starting – or we work the next month free until they do."
Scores move in 30 days – or the next month is on us.
AI Visibility Audit · £4,500 one-off · 4 weeks · No retainer · Full details →
See if ChatGPT can find your practice.
Or book the fix.
Free audit in 60 seconds – no email – to see your AI visibility right now. Or book directly if you already know you want help.