Research

Original analysis and data on AI search visibility. What moves the needle, and what's just noise.

Every piece is anchored in proprietary data, a documented test, or a timely, evidence-backed point of view. No hot takes.

• Analysis 9 July 2026

  Google Search Console Now Tracks Your Social Profiles: What Changed

  New platform properties let you measure Instagram, TikTok, X and YouTube performance in Google Search. We separate the three launches everyone is conflating, and explain what to actually do.

• Data 9 July 2026

  Almost Nothing Is Ready for AI Search. We Scored 850,000 Sites to Be Sure.

  From the whole web to a single profession, the AI-Ready rate lands between 0% and 0.2% at every scale. The cross-edition SAVI benchmark, and why the gap is universal.

• Analysis 15 June 2026

  One Question, A Dozen Searches: What Google's Query Fan-Out Means for Your Business

  Google researches the whole question, not one keyword, and that changes how you need to cover a buying decision.

• Analysis 14 June 2026

  Google Shipped Another AI File Format (OKF). Why We're Not Rushing.

  The third "feed your site to AI" format in eighteen months. Well designed, explicitly v0.1, and not read by any consumer AI engine today. Here's what OKF actually solves, and why the fundamentals haven't moved.