Research

Original analysis and data on AI search visibility. What moves the needle, and what's just noise.

Every piece is anchored in proprietary data, a documented test, or a timely, evidence-backed point of view. No hot takes.

• Data 7 August 2026

  The Ceiling: A Million Websites Scored, and Nobody Has Cleared It

  216 of 1,000,000+ websites are AI-Ready and none have reached Verified. The highest score anywhere is 86.6. Only 7.8% block GPTBot, but 54.3% publish no structured data at all.

• Analysis 31 July 2026

  ChatGPT Started Linking Out. The Biggest Winner Was Your Homepage.

  Referral traffic nearly doubled after the May 2026 links update, but homepages grew 1,316% while blog sessions fell 28%. Why AI search rewards being nameable rather than comprehensive, and why the headline number is the wrong one to quote.

• Analysis 23 July 2026

  Microsoft's AI Shopping Guide, Translated for Service Businesses

  Microsoft told retailers how AI picks what to recommend. Here's the part that applies if you don't sell products.

• Data 16 July 2026

  The JavaScript Trap: Why AI Cannot See Most UK Law Firms

  We scored 9,487 UK law firm websites. Just three are AI-Ready. Firms built as JavaScript apps are 76 times less likely to be visible, and almost half of every invisible firm in Britain is one of them.

• Data 16 July 2026

  Britain's Best-Rated Care Homes Are the Ones AI Cannot Find

  We scored 2,307 UK care homes for AI search visibility. Not one is AI-Ready, and a CQC Outstanding rating barely moves the needle. Why the badge families trust is invisible to the tools they now ask.

• Analysis 9 July 2026

  Google Search Console Now Tracks Your Social Profiles: What Changed

  New platform properties let you measure Instagram, TikTok, X and YouTube performance in Google Search. We separate the three launches everyone is conflating, and explain what to actually do.

• Data 9 July 2026

  Almost Nothing Is Ready for AI Search. We Scored 1,000,000 Sites to Be Sure.

  From the whole web to a single profession, the AI-Ready rate lands between 0% and 0.2% at every scale. The cross-edition SAVI benchmark, and why the gap is universal.

• Analysis 15 June 2026

  One Question, A Dozen Searches: What Google's Query Fan-Out Means for Your Business

  Google researches the whole question, not one keyword, and that changes how you need to cover a buying decision.

• Analysis 14 June 2026

  Google Shipped Another AI File Format (OKF). Why We're Not Rushing.

  The third "feed your site to AI" format in eighteen months. Well designed, explicitly v0.1, and not read by any consumer AI engine today. Here's what OKF actually solves, and why the fundamentals haven't moved.