Pricing

Free to start. £20/mo to track. £199/mo to scale.

SearchScore measures whether AI engines cite you, Google ranks you, and visitors actually convert. Start with the free audit, subscribe to track over time, or hire us to ship the work.

Free audit ↓ Tracker plans ↓ Compare options ↓ Consulting ↓ vs other tools ↓
Why SearchScore

Most AI citation tools tell you whether AI mentioned you. SearchScore measures the whole funnel, from AI visibility to closed business.

Verified ChatGPT result FileSeal went from zero AI citations to #1 in ChatGPT, ahead of DocuSign, after running the free audit.
Read the case study → · See the verified ChatGPT result →
1. Free audit

Start with the free three-discipline audit.

Scores instantly, no payment, no account. Drop an email and you get prioritised fix lists for all three disciplines.

Get my free scores
$0, no card, no account

Three scores, three fix lists. Run it on any URL. Most subscribers run the audit first, then decide if they want the Tracker, consulting, or just to ship the fix list themselves.

  • GEO score. AI search readiness, read from your site's own signals. The free audit does not query the AI engines; that is what the Tracker does.
  • SEO score. Traditional search and Core Web Vitals
  • CRO score. Conversion readiness across the funnel
  • 250+ signals analysed in 60 seconds
  • Benchmarked against 1,000,000+ sites
  • Prioritised fix lists for all three (email required)
Get my free scores →

FileSeal used this path. So did the other 1,000,000+ businesses we've audited.

Sample audit output
GEO
47
SEO
72
CRO
58
Each score comes with a tier label, signal-by-signal breakdown, and a prioritised fix list ranked by impact.
2. SearchScore Tracker

Track AI citations week over week.

Weekly AI citation tracking across ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek. Sentiment, position and competitor monitoring. Three-discipline scores tracked over time.

Prices shown are monthly. Pay annually and get two months free on any tier.

Best value
Pro
£79/mo

Measurement grade: IAB directional

For brands and agencies that need to catch changes fast.

Upgrade to Pro when: 25 questions no longer covers how your buyers actually search, or you need to see which rivals win which questions.
  • 50 questions, each asked twice
  • 6 AI engines
  • Weekly scans
  • Up to 10 competitors
  • Digest + alert emails
Start tracking

50 questions, not 100. Each one is asked twice, so you can tell a real change from AI noise.

Scale
Scale
£199/mo

Measurement grade: IAB directional

For teams acting on the number, not just watching it.

Upgrade to Scale when: 50 questions no longer covers how your buyers actually search, and the range on your score is too wide to call a change with confidence.
  • 100 questions, each asked twice
  • 6 AI engines
  • Weekly scans
  • Up to 15 competitors
  • Connect your Search Console and we seed your questions from what buyers actually searched for
  • Digest + alert emails
  • Rescan on demand every hour
  • Live telephone support
Start tracking

Double the question coverage, which is what narrows the range on your score. Still graded directional: the grade follows how often each question is asked, so only Enterprise reaches decision-grade.

Enterprise
Enterprise
£499/mo

Measurement grade: IAB decision-grade

For teams who have to defend the number to someone else.

Upgrade to Enterprise when: the figure goes in a board pack, a client report or a pitch, and "roughly" is not good enough. Every add-on is included.
  • 100 questions, each asked three times
  • 6 AI engines
  • Weekly scans
  • Up to 20 competitors
  • Connect your Search Console and we seed your questions from what buyers actually searched for
  • Watchlist and Rival Intelligence included
  • Named point of contact, live telephone support, an onboarding call, and a reply within one working day
Start tracking

The only tier that reaches decision-grade on every IAB criterion. See how we grade ourselves. Security, data processing and SLA.

The framework grades a measurement programme at its weakest criterion, so how many times each question is asked is what decides the grade: ask once and you have a sample of one, which cannot show whether a reading is typical or how far it moves between runs. Tier as defined by the IAB measurement quality standards. IAB defines two tiers, directional and decision-grade; "exploratory" is our label for a programme that does not yet reach the lower one. That is what "Below IAB directional" means on the Starter card. See how we grade our own measurement.

Add-on · works with any plan
Rival Intelligence £19/mo

You know who your competitors are. The AI engines are recommending other names too, in the same answers your buyers are reading. See every one of them, who is gaining on you, and get told the moment a new name appears, while there is still time to do something about it.

Add it in the dashboard →
Invite only
Founders' tier

A working cross-section of businesses helping us shape the product. 5 questions tracked, weekly scans, 6 AI engines. Free once accepted.

Apply for access →

Which SearchScore option fits you best?

A quick comparison of what each SearchScore product includes, before you commit.

Feature
Free audit
Tracker (paid)
Consulting
Three-discipline scores
✓ Once
✓ Weekly
✓ Weekly, managed
Prioritised fix lists
✓ All three
Score deltas only
✓ Plus we ship them
AI citation tracking
×
✓ Weekly
✓ Included
Competitor monitoring
×
✓ Up to 5
✓ Active offence
Sentiment analysis
×
✓ Per citation
✓ Managed
Implementation done for you
×
×
Authority and narrative work
×
×
✓ Growth Service
30-day score-improvement guarantee (Foundations and Blueprint)
×
×

The 30-day guarantee, on consultancy

"We guarantee your GEO, SEO and CRO scores all improve within 30 days, or we work for free until they do."

3. Consulting

Hire us to ship the work.

For businesses that want the fixes deployed, not just measured. Two one-off engagements and an ongoing partnership. Foundations and Blueprint both carry the 30-day score-improvement guarantee.

One-off 30-day score-improvement guarantee
Visibility Foundations
£950 one-off

Everything that can be fixed by simply doing it properly, deployed in 15 working days.

Right for you if: you know this matters and you are never going to do it yourself.
  • AI crawler access and llms.txt
  • Organization, Service, FAQ and Person schema
  • Quotable answer blocks. Fewer than 1 in 100 businesses publish these
  • Technical SEO: canonicals, sitemap, Core Web Vitals
  • Conversion basics: trust signals, contact above the fold, lead capture
  • 3 months of Tracker included
  • 30-day score-improvement guarantee
Book a discovery call

Fixed price against a written checklist. Credited in full against Blueprint within 30 days.

One-off 30-day score-improvement guarantee
Visibility Blueprint
From £1,500 one-off

Foundations makes you findable. Blueprint makes you the answer.

Right for you if: a specific competitor is beating you and you want the position.
  • Everything in Foundations
  • Credibility signals. Author credentials, verifiable company detail
  • Authority. Wikidata, directory consistency, claimable listings claimed
  • Rival teardown. What each competitor AI names has that you do not
  • 90-day roadmap. Twelve weeks sequenced, with effort and expected movement
  • 6 months of Tracker included
  • 30-day score-improvement guarantee
Book a discovery call

From-price shown. Final quote confirmed after a discovery call.

How we compare to other AI visibility tools.

Most AI citation tools cover one piece of the picture. SearchScore covers the whole funnel and ships the fixes.

Feature
SearchScore
Profound
Otterly
Ahrefs / Semrush
AI citation tracking
✓ 6 engines
Partial
SEO scoring
✓ Included
×
×
CRO / conversion scoring
✓ Included
×
×
×
Prioritised fix list
✓ All three
Citations only
Citations only
SEO only
Done-for-you implementation
✓ Available
×
×
×
30-day score guarantee (consultancy)
×
×
×
Free tier with full diagnosis
×
Limited
×

Comparison based on publicly listed features as of June 2026. Competitors evolve; check their pages for the latest.

Questions buyers ask.

If your question isn't here, the methodology page goes deeper, or book a call.

Is the audit really free?+
Yes. You see all three scores (GEO, SEO, CRO) instantly with no payment and no account. The prioritised fix lists for each discipline require an email so we can send them to you.
What's the difference between the Tracker and the Audit?+
The free audit is a point-in-time diagnosis with fix lists you implement yourself. The Tracker is ongoing software that monitors your AI citations, sentiment, and competitor positioning week after week. Most subscribers run the audit first, then move to the Tracker to monitor changes.
How is SearchScore different from Profound, Otterly or other AI citation tools?+
Most AI citation tools tell you whether AI mentioned you. SearchScore measures the whole funnel: AI visibility, SEO, and whether the traffic actually converts. We also publish prioritised fix lists for all three disciplines and offer done-for-you implementation with a 30-day score-improvement guarantee. We're newer than Profound but the methodology covers more ground.
How do I qualify for the free Founders' Tracker tier?+
Apply via the invite request form. The Founders' tier is invite-only and limited to a working cross-section of businesses. We curate the cohort to get useful product feedback at this stage.
What's the ROI? When do I see results?+
Score improvements typically show in 2-6 weeks depending on implementation pace. AI citation changes take 4-8 weeks after fixes deploy, since AI engines crawl on their own schedule. FileSeal went from zero AI citations to #1 in ChatGPT (ahead of DocuSign) in roughly 3 months from running the audit to seeing the result. We can't promise the same outcome. We can promise the methodology that produced it.
Can I cancel the Tracker subscription anytime?+
Yes. No contract, no cancellation fee. Cancel from your dashboard at any time and you keep the tier you paid for until the end of the billing period. Upgrades take effect immediately. To move down a tier, cancel and resubscribe on the tier you want.
Will I get spammed if I give you my email for the fix list?+
No. We send you the fix list immediately, plus a follow-up if there's a meaningful product update. You can unsubscribe in one click. We don't sell email addresses, we don't share them with partners, and we don't trigger drip sequences from a free audit. The email is so we can deliver the fix list, not so we can market to you indefinitely.
How is consulting priced?+
Visibility Foundations is £950 as a fixed-price one-off against a written checklist. Visibility Blueprint starts from £1,500 as a one-off. The Growth Service starts from £750/month on a 3-month minimum. The exact quote depends on the scope of your site, the state of your current AI visibility, and the level of competitive defence you need, so we confirm the final price after a discovery call, before any work starts.
Can my agency white-label SearchScore for clients?+
Not currently. We're focused on direct relationships at this stage so we can iterate on the product based on customer feedback. We do work with agencies as a Growth Service partner. Your team handles the client relationship, ours handles the AI visibility work in the background. Book a call if this fits your model.
What does the 30-day score-improvement guarantee cover?+
On Visibility Foundations and Visibility Blueprint: we guarantee your GEO, SEO and CRO scores all improve within 30 days, or we keep working at no further cost until they do. Scores are measured from a SearchScore audit of the same domain on day 0 and day 30. You provide access and approve changes within five working days, and time spent waiting does not count towards the 30 days. A migration or a third-party rebuild ends it. It is a guarantee about the three scores, not about citations or revenue. Full terms at searchscore.io/terms/.
Do you charge in GBP or EUR?+
Prices display in GBP by default and switch automatically to USD or EUR based on your location. You can change currency at any time using the toggle on this page; we charge in the currency you select.

Not sure where to start?

Run the free audit. It scores you in 60 seconds and tells you whether you need the Tracker, consulting, or just to ship the fix list yourself. Need it done for you? See the AI search consultancy.

Still deciding?
Book a 20-minute call.
We'll show you what your scores would likely look like, and answer pricing questions without a sales pitch. Comparing tools first? See how SearchScore compares.
Book 20 minutes →