⚗Experiment Technical SEO

Experiment: FAQ schema on a single template for rich results

Test whether adding structured FAQ markup to one template earns richer, more clickable results.

ID
SS-EX-003
Confidence
Established · 70
Evidence
Emerging
Updated
2026-07-08

Overview

Test whether adding structured FAQ markup to one template earns richer, more clickable results.

Hypothesis

Method

Add validated FAQ schema to a single high-traffic template covering a defined set of URLs, leaving comparable templates unchanged as a control. Verify markup with the Schema Selection Framework and confirm it renders without errors. Monitor rich-result eligibility and click-through against the control.

Duration & success metric

Duration
3 weeks
Success metric
Treated URLs gain rich-result appearances and improved click-through versus the control template.
Effort
Low

Recommended next steps

    Apply the method Schema Selection Framework Framework → See the wider capability Schema Optimisation Capability →