About SearchScore
SearchScore is a free AI search visibility checker. We analyse 250+ signals across any website to produce an AI Visibility Score out of 100 - measuring how likely that site is to be cited or recommended by ChatGPT, Perplexity, Claude, and Google AI Overviews.
Why we built it
We noticed something happening that most SEO tools were missing: businesses were doing everything right for Google rankings, but remaining completely absent from AI-generated answers.
In our analysis of 850,000+ websites, we found that 71% score below 50 out of 100 on AI visibility - meaning the majority of the web is structurally invisible to AI search engines, even when those same sites rank well on Google.
Traditional SEO tools measure the wrong thing. They track keyword rankings. AI search engines don't work that way - they decide which sources to trust and cite based on a completely different set of signals.
SearchScore was built to measure those signals.
What we check
Our audit covers 250+ signals across eight categories: AI Visibility, Brand Authority, Content Quality, Technical Foundations, On-Page Structure, User Experience, Topical Authority, and AI Visibility.
Each check maps to a documented signal that influences whether AI engines can discover, understand, and recommend a website. The full methodology is explained at searchscore.io/methodology.
The team
Ronnie Huss is the founder of SearchScore. A serial entrepreneur with multiple products live, he has been tracking the shift from traditional search to AI-powered answers since 2024. He built SearchScore to measure the signals that determine whether AI engines can discover, understand and cite a website.
The product is developed by a small team of SEO practitioners and engineers based in the UK. We use our own tool daily - searchscore.io itself scores 98/100 on AI visibility.
Contact
Questions, feedback, or partnership enquiries: [email protected]
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