A conversion in which a channel contributed to the journey but was not the final click before converting.
ID
SS-DF-147
Confidence
Established · 80
Evidence
Established
Updated
2026-07-08
Definition
A conversion in which a channel contributed to the journey but was not the final click before converting.
An assisted conversion credits a channel, campaign or touchpoint that appeared earlier in the path to a conversion without being the last interaction. It reveals the value of upper-funnel activity such as content, organic search and social that introduces or nurtures prospects before a later channel closes the sale. Reviewing assisted conversions alongside last-click data prevents undervaluing channels whose role is discovery and consideration rather than the final step.