The proportion of visits that end without any further interaction beyond the entry page.
ID
SS-DF-149
Confidence
Established · 80
Evidence
Established
Updated
2026-07-08
Definition
The proportion of visits that end without any further interaction beyond the entry page.
Bounce rate traditionally measures the share of single-page sessions in which a user leaves without triggering another interaction. It can hint at mismatched intent, poor page experience or unconvincing content, but a high bounce rate is not inherently bad, since some pages fully satisfy intent in one visit. In modern analytics platforms bounce rate has been reframed around engaged sessions, so it should be interpreted in context rather than treated as a standalone quality score.