Chunking

Definition

Splitting content into smaller units so it can be embedded, retrieved and quoted independently by AI systems.

Chunking is how retrieval systems divide documents into passages - by section, paragraph or token window - before embedding and indexing them. How your page is chunked affects which parts can be matched to a query and quoted, so content with clean headings and coherent, self-contained sections chunks well and retrieves better. Sprawling, poorly delimited text can be split awkwardly, breaking a key claim across chunks and lowering its chance of being cited intact.