The percentage of impressions that result in a click, calculated as clicks divided by impressions.
ID
SS-DF-144
Confidence
High · 87
Evidence
Strong
Updated
2026-07-08
Definition
The percentage of impressions that result in a click, calculated as clicks divided by impressions.
Click-through rate, or CTR, measures how compelling your search listing is by dividing clicks by impressions and expressing the result as a percentage. It is heavily influenced by ranking position, the relevance of the title and meta description, rich results and how much of the answer is satisfied on the results page itself. Comparing a page's actual CTR with the expected rate for its position highlights opportunities to rewrite titles, add structured data or better match search intent.