A query where the searcher is trying to reach a specific website, brand, or page they already have in mind.
ID
SS-DF-053
Confidence
High · 86
Evidence
Strong
Updated
2026-07-08
Definition
A query where the searcher is trying to reach a specific website, brand, or page they already have in mind.
Navigational intent describes searches such as "SearchScore login" or a brand name typed to find its homepage, where the destination is already decided. These queries are difficult for competitors to win because search engines strongly favour the intended brand, and they often trigger sitelinks and knowledge panels. For a business, strong navigational visibility is a signal of brand awareness, and defending it means owning your branded SERP with accurate, well-structured entity information.