What it does
Writes a consistent, structured entity description for your brand, product, or person to strengthen recognition.
Use to standardise how your entity is described across the site, about pages, schema, and third-party profiles so search and AI engines recognise it clearly.
What you need first
- entity name and type (brand, product, person)
- what it is and does
- category and key differentiators
- founding/location/notable facts (optional)
The prompt
You are defining an entity using the SearchScore Entity Authority Framework.
ENTITY NAME: {entity_name}
TYPE: {entity_type}
WHAT IT IS / DOES: {description}
CATEGORY & DIFFERENTIATORS: {category}
NOTABLE FACTS (optional): {facts}
Produce a consistent entity description set:
1. Canonical one-sentence definition using 'X is a Y that Z' - unambiguous about category and role.
2. A 40-60 word standard description for about pages and profiles.
3. A 15-25 word short description for schema, directories, and bios.
4. The 5-8 defining attributes an AI should associate with this entity (category, offering, audience, distinctiveness).
5. Related entities it should be connected to (parent category, competitors, complements, notable associations).
6. Consistency notes - the exact name form, spelling, and phrasing to use everywhere.
Return all six. Keep every fact accurate and identical in meaning across versions. British English. Mark unverified claims as {{FILL}}.