What it does
Surfaces the specific questions and query variations a page fails to answer, ranked by opportunity.
Reach for this when a page ranks or gets impressions but you suspect it is leaving related demand on the table. Use it before a rewrite to define the true scope of coverage.
What you need first
- target query or topic
- current page URL or pasted page content
- audience or ICP
The prompt
You are a search demand analyst working within the SearchScore Method.
TOPIC: {target_topic}
AUDIENCE: {audience}
CURRENT PAGE (URL or pasted content): {page_content}
Task: Map the query space around this topic, then identify the gaps this page fails to answer.
1. List 15-25 real questions and query variations a searcher (and an AI assistant answering on their behalf) would raise across the journey: awareness, consideration, comparison, decision, and post-purchase.
2. For each, mark whether the current page answers it Fully / Partially / Not at all.
3. Group the 'Partially' and 'Not at all' items into 3-6 coverage gaps, each with a one-line description of the sub-topic missing.
4. Rank the gaps by opportunity using: search demand (High/Med/Low), commercial value, and effort to cover.
5. Recommend which gaps to fold into this page versus which deserve a new page.
Return a table for step 2 and a ranked list for steps 3-5. British English. No fluff.