SAVI Report · UK Dentists · 2026
When someone asks ChatGPT, Gemini or Google's AI to recommend a dentist, it reads websites and puts a few names forward. We checked 3,399 UK dental practice websites to see how ready each one is to be picked. Just two are fully ready. Here is what the rest are missing.
Letting AI in is the easy part, and nearly every practice does it. Giving the AI clear, well-labelled answers to lift is the part that wins the recommendation, and almost no one does it.
Every practice gets a score from 0 to 100 for how ready it is to be found and recommended by AI. To reach the top "AI-Ready" band you need 80, and only two practices get there.
A third of practices are Strong and half sit in the middle. When someone asks an AI to recommend a dentist, it names two or three, not ten. When nearly every practice looks the same, the few that stand out win far more than their share.
The score is built from eight areas. Practices do well on the things their website builder handles automatically, and fall down on the two AI leans on most: tidy labelled information, and signs of a known, trusted brand.
The same thing keeps happening. Practices write the content, hold the expertise and answer the questions, then never add the small labels that let AI read and trust any of it.
Only 11% of practices label an author so AI can read it. The expertise is real, and invisible to the machine.
Of practices with a questions-and-answers page, 97% never added the tag that lets AI use it. The hard part is finished; the quick part is missing.
Just two practices clear the AI-Ready mark, led by Tower Dental at 86. The recipe is known, and almost no one follows it.
Adding the standard answer-schema label is worth about 20 points on its own, the biggest single win a practice controls. 98% still do not have it.
Not one practice publishes a quotable statistic in the format AI lifts into answers. For a business built on trust and outcomes, almost none of it is published in a way AI can pick up and recommend. This is the open goal.
Put the top few percent of practices next to everyone in the middle and below. The whole difference is tidy, labelled information, not the quality of the dentistry.
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How we did this. We checked each practice's live website the same way an AI reader would, looking at more than 250 things that affect whether AI can find, understand and recommend it, and turned that into a score out of 100. The benchmark covers 3,399 UK dental practices identified from public listings and the SearchScore dentist index, each audited in 2026 across GEO, SEO and CRO. We name only the ten highest-scoring practices, all notified before publication; the rest stay anonymous.