AI Search Visibility Tracker
See when AI recommends you - and when it names a competitor instead.
Your competitors know what AI says about them. You don't. We ask ChatGPT, Claude, Gemini, DeepSeek, Grok and Perplexity the buying questions in your category, and show you exactly where you're cited, where a competitor got named instead, and what AI said about you - rolled into one AI Visibility Score, with a ranked list of what to fix.
From £20/mo · Weekly scans across all six AI engines
✓ Verified ChatGPT result, from our free audit: FileSeal went from 0 AI citations to #1 in ChatGPT, ahead of DocuSign → · See the conversation →
How does AI citation tracking work?
AI citation tracking monitors whether AI search engines (ChatGPT, Claude, Gemini, DeepSeek, Grok and Perplexity) recommend or cite your business when users ask category-relevant questions. SearchScore Tracker runs structured queries and tells you which engines named you, which ranked you, and which named competitors instead. Read the SAVI Report for the broader benchmark.
When a customer asks ChatGPT "who's the best at X?", they don't see ten links. They see three names. You're either one of them, or you're invisible. Traditional SEO tools don't track this. Most of your competitors aren't tracking it either. That changes for whoever notices first.
What you'll know that your competitors don't.
Whether AI is recommending you, at all.
We ask ChatGPT, Claude, Gemini, DeepSeek, Grok and Perplexity the buying questions in your category. Every week. You'll see exactly which engines name you, and which ones leave you out.
Who AI names instead of you.
When AI doesn't cite you, it names someone else. We surface exactly which competitors get recommended in your place, how often, and on which of the six engines, so you can see who's taking the answer you should be getting.
Exactly what AI said about you.
Being named isn't enough. We capture the sentence AI used and classify it positive, mixed or negative, so you know whether AI called you "the leading option" or "the cheap alternative that compromises on quality," not just whether your name came up.
One brand-safe number that rolls it all up.
All of it rolls into a single 0 to 100 score. It only counts decision-stage questions - the ones buyers ask right before choosing a provider - and it weights every citation by what AI said, where you ranked, and whether AI read your live site or was working from memory. That is what makes it brand-safe: it cannot be inflated by people searching your own name or by one lucky mention. The one number to watch, and to move.
Not just the score, the ranked list of what to fix.
Every scan becomes a list of next moves, ordered by impact. Each shows the score lift it could earn ("+6"), the effort involved, and the evidence behind it. For technical fixes, like an llms.txt file (a simple text file that tells AI tools what your business offers) or Organization schema (a snippet of code that spells out who you are so AI does not guess), we draft the exact text for you to paste in. Specific to your data, never generic SEO advice. How the Action Centre works →
Whether AI cites your live site, or just remembers you.
We show what share of your citations come from AI reading your live pages versus its training memory, how many of the six engines cite you at all, and how often you land in a ranked list versus loose prose. The difference between durable visibility and a lucky mention. How Citation Trust works →
The Tracker shows you what to fix and drafts the change. Want it done for you? The SearchScore Audit and Growth Service implements it end to end - and the Tracker measures the lift.
What you'll see in your dashboard.
One brand-safe AI Visibility Score at the top, built only from the buying questions that move revenue and weighted by sentiment and position. Whether AI cited your live site or its training memory is reported separately, in Citation Trust. Below it: your share of AI voice against competitors, a ranked list of next moves with the score lift each could earn, and a citation heatmap across all six engines. The two images below are screenshots of the real dashboard, taken from an example account, so the layout is exactly what you get and the numbers are illustrative.
Every question, every engine, one grid.
The citation heatmap shows exactly where you win the AI answer and where a rival takes it, coloured by sentiment and marked with the position you placed in.
See exactly what each AI said.
Not just whether AI mentioned you. Exactly what it said, where you ranked, and which competitors got named in your place.
This detail view is a recreation, not a screenshot: it is the live product's own markup, filled with an example plumbing business. The layout and fields are real, the data is made up.
What lands in your inbox every week.
Example digest. Exact content depends on your scans:
- Headline: Citation rate up 12% this week. Cited in 7 of 10 tracked questions, up from 6 last week.
- New citations: #2 in ChatGPT for "best document signing alternative" (positive). #1 in Perplexity for "secure PDF signing UK" (positive). #3 in Gemini for "DocuSign competitors 2026" (positive).
- Worth a look: Cited #6 in ChatGPT for "cheapest e-sign for freelancers", sentiment negative. AI called you "premium-priced, may not suit budget users."
- Where you got beaten: Missed in 3 questions about "e-signature for small business". All went to competitors. PandaDoc cited in all three.
Sample content above. Your actual digest reflects scans against the questions you configured.
Ready to see your own?
Asking six AI engines your buying questions by hand, every week, and logging what each one said, is hours you will not get back. Most consultancies charge £2,000+/mo to do this kind of work for you. SearchScore Tracker starts at £20/mo.
Four plans. Your first scan starts as soon as you finish setup. Cancel anytime.
Choose your planHow this is different from what you already use.
Traditional SEO tools measure Google. SearchScore Tracker measures AI. Different questions, different answers. For the tool-by-tool detail against Otterly, Profound, Peec and the rest, see how SearchScore compares.
| What you'll see | SearchScore Tracker | Semrush, Ahrefs, etc. |
|---|---|---|
| Citations in all 6 engines | ✓ Tracked every week | Not measured |
| Who AI names instead of you | ✓ Up to 5 tracked | No |
| AI sentiment (positive / mixed / negative) | ✓ Per citation | No |
| Position when AI lists options | ✓ Per AI engine | Only on Google |
| Live-source vs training-memory citations | ✓ Per citation | No |
| A single brand-safe AI visibility score | ✓ One score, 0–100 | No |
| Ranked fixes with predicted score impact | ✓ Action Centre | No |
| Three-discipline scores tracked over time | ✓ AI Search · SEO · CRO | SEO only |
| Plain-English insights with each scan | ✓ Tailored to your data | No |
| Google organic rankings | Not the focus | ✓ Their main job |
| Backlink analysis | Not included | ✓ Their main job |
| Ongoing AI behaviour tracking | ✓ Every week | Doesn't apply |
SearchScore Tracker is built for one job: AI citations. We're not replacing your SEO stack. We're filling the gap it leaves.
How it works.
Subscribe and we run your first scan.
Add your domain and choose a plan. Your first scan starts as soon as you finish setup, and your dashboard fills in as the results land.
We write the buying questions in your category.
Real category questions like "Who's the best emergency plumber in Bristol?" or "What's the best DocuSign alternative for small business?" You can edit, replace, or add your own. Plus the competitors you want tracked, from 5 on Starter to 20 on Enterprise.
Every week, we tell you what changed.
A weekly digest in your inbox. Your dashboard refreshes after each weekly scan. When things move materially, an alert email between digests.
The four things buyers check first.
What actually separates the plans.
Every tier scans weekly, including the free Founders' tier. The plans differ in how much each scan measures, not how often it runs. Starter asks 25 questions once. Pro asks 50 questions twice each. Scale asks 100 questions twice each. Enterprise asks 100 questions three times each. Asking the same question more than once is what lets the higher tiers tell a real move apart from AI noise, because the same question put to the same engine twice does not always come back the same way.
Why Search Console does not already do this.
Google Search Console reports impressions and clicks from Google's organic search. It does not track whether ChatGPT, Claude, Gemini, DeepSeek, Grok or Perplexity mention your business in the answers they generate. That is the gap this fills, by putting structured questions to the engines themselves. The two work together: on Scale and Enterprise you can connect your Search Console, and we seed the questions we ask the AI engines from what buyers actually searched for.
Citations under a trading name still count.
Register up to 4 alternate names, whether those are old brands, trading names, acronyms or a rebrand. The Tracker matches all of them against AI responses, so a citation under any of your names counts towards your score rather than being missed.
You can force a rescan after a change.
Deployed an llms.txt file, added schema, rewrote a page? You do not have to wait for the next weekly scan to find out whether it worked. Trigger a fresh scan from your dashboard and watch the scores update.
Questions buyers ask before subscribing.
Short, specific answers. If your question isn't here, the methodology page goes deeper.
What is AI citation tracking?
Which AI engines does the Tracker check?
Does the Tracker tell you if AI is talking positively or negatively about your brand?
Can the Tracker show what position you rank at when AI lists options?
What is the AI Visibility Score?
Does the Tracker tell me what to fix, or just track?
How is this different from Google Search Console?
How often do scans run?
Can the Tracker catch citations under trading names or acronyms?
Does the Tracker track SEO and CRO too, or just AI citations?
Can I force a rescan to see the impact of changes I made?
Are the insights AI-generated or just templated?
Choose your plan.
Your first scan starts as soon as you finish setup.
Measurement grade: Below IAB directional (our label)
For solo operators and small teams tracking the basics.
- 25 questions tracked
- 6 AI engines (ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity)
- Weekly scans
- Up to 5 competitors
- Digest + alert emails
Measurement grade: IAB directional
For brands and agencies that need the weekly number to be a real move, not noise.
- 50 questions, asked twice each
- 6 AI engines (ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity)
- Weekly scans
- Up to 10 competitors
- Digest + alert emails
Every question asked twice, so a competitor surge reads as a real move rather than AI noise.
Measurement grade: IAB directional
For teams acting on the number, not just watching it.
- 100 questions, asked twice each
- 6 AI engines (ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity)
- Weekly scans
- Up to 15 competitors
- Connect your Search Console and we seed your questions from what buyers actually searched for
- Digest + alert emails
- Live telephone support
Double the question coverage, which is what narrows the range on your score.
Measurement grade: IAB decision-grade
For teams who have to defend the number to someone else.
- 100 questions, each asked three times
- 6 AI engines
- Weekly scans
- Up to 20 competitors
- Connect your Search Console and we seed your questions from what buyers actually searched for
- Watchlist and Rival Intelligence included
- A named point of contact, live telephone support, an onboarding call, and a reply within one working day
The framework grades a measurement programme at its weakest criterion, so how many times each question is asked is what decides the grade: ask once and you have a sample of one, which cannot show whether a reading is typical or how far it moves between runs. Tier as defined by the IAB measurement quality standards. IAB defines two tiers, directional and decision-grade; "exploratory" is our label for a programme that does not yet reach the lower one. That is what "Below IAB directional" means on the Starter card. See how we grade our own measurement.
Upgrade between tiers anytime and it takes effect immediately. To move down a tier, cancel and resubscribe on the tier you want: you keep the tier you paid for until the end of the billing period.
Your details.
Why AI citation tracking matters in 2026.
The shift is already happening. In 2024, most buyers researched B2B purchases by Googling, comparing five tabs, and reading reviews. By the end of 2025, a growing share started asking ChatGPT, Claude, Gemini, Perplexity, Grok or DeepSeek instead, and acted on the names those engines surfaced first. The shortlist isn't ten blue links any more. It's three names in a generated paragraph. You're either named or you're invisible.
Traditional SEO tools don't catch this. Semrush and Ahrefs measure Google's ten-blue-links index brilliantly. They always have. But they don't query ChatGPT. They don't classify whether Claude's mention of your brand was positive or negative. They don't tell you that Perplexity ranked you third behind two competitors you didn't even know were competing. The category is new, the signals are different, and the existing tools weren't built to read them.
What an AI engine says about your business now shapes the decisions of buyers who never visit your website at all. A negative sentiment citation in ChatGPT, something like "X is reliable but premium-priced and may not suit budget users", quietly disqualifies you from every budget-conscious buyer asking that engine for recommendations. You'll never see those buyers in your analytics. They never clicked.
SearchScore Tracker exists for this specific gap. Scans across six engines (ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity). Citation-level sentiment classification. Position tracking. Competitor monitoring. Brand-alias matching so you catch citations under acronyms and trading names. False-positive marking so the dashboard shows your real score, not an inflated one. None of it replaces SEO. All of it answers a question SEO tools can't.
The businesses paying attention to AI citations now will own the answers AI generates for years to come. The ones who wait will spend the next three years trying to claw back ground they didn't notice was lost. Start tracking before your competitors do.