Tools
AI Rank Tracker & Visibility Checker
Traditional rank trackers watch Google. They cannot see whether ChatGPT, Perplexity, Gemini or Google AI Overviews mention you when someone asks. This page does two things: check your AI visibility free in 60 seconds, then compare the best AI rank trackers if you want ongoing monitoring.
Updated
Video transcript
Your SEO tool is lying to you. It tracks Google, but it's blind to AI. You can rank number one and still be invisible in ChatGPT. That's the blind spot. Great Google rankings, zero AI visibility. The right tool tracks citations, sentiment and position across engines. And it covers all six major engines, not just one. See the 2026 round-up, free on SearchScore.
Check your AI visibility now (free, 60 seconds)
Start with the free check. Enter your URL and SearchScore runs an instant audit across three disciplines in one pass: a GEO Score for AI search visibility, an SEO Score for traditional search, and a CRO Score for whether visitors convert. It grades 250+ signals and benchmarks you against the 1,000,000+ sites analysed to date. No sign-up, no email, no credit card, and you get the full diagnosis, not a teaser.
Want ongoing monitoring instead of a one-off check? AI answers shift week to week as models and sources change, so the tools below compare the best AI rank trackers for 2026, including our own (SearchScore), flagged clearly. If you only want to check one engine right now, run the free ChatGPT Visibility Checker.
In this guide
What AI visibility tools actually measure
AI tools don’t rank pages in a list. There’s no position one, no page two. They generate an answer and cite a small number of sources.
So tracking AI visibility isn’t about position - it’s about presence. The questions that matter are: does your brand appear at all, how often does it appear, and which competitors get picked instead of you? A good tool answers those across a consistent set of prompts, across multiple AI engines, and over time so you can see the trend rather than a single snapshot.
Why traditional rank trackers fall short
Most SEO platforms were built to monitor keyword positions and track search traffic. None of that maps cleanly onto AI systems.
AI answers are dynamic, query-dependent and model-dependent. The same question can produce different sources depending on phrasing, timing or platform. A tool built for fixed keyword positions can’t capture that - you need one that runs prompts repeatedly and reports appearance rates, not rankings.
Track your rankings in Google AI Mode
Google AI Mode is the conversational, AI-generated layer of Google Search, and it selects sources differently from the classic ten blue links. Being visible in AI Mode means being one of the sources Google’s model pulls into its answer, not holding a keyword position. A dedicated AI rank tracker checks whether you appear in Google AI Mode responses across the queries that matter in your market, and how that shifts as Google updates the model.
To see where you stand in Google AI Mode right now, run the free check above. It audits the same signals AI Mode weighs when choosing sources, so you get an instant read on your AI Mode visibility without waiting for a monitoring cycle. For ongoing coverage, a tracker re-runs those prompts on a schedule and alerts you when your AI Mode presence changes.
Check my Google AI Mode visibility free →
What to look for
A useful AI visibility tool should give you:
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Consistent prompt tracking - the same defined set of prompts, checked on a regular cadence, so changes are real signals and not noise.
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Cross-model coverage - ChatGPT, Perplexity, Gemini, Google AI Overviews and others, since your visibility differs on each.
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Competitor context - who appears instead of you, so you know where the citations are going.
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A reason, not just a number - knowing you’re invisible is only half the problem; the tool should help you understand why.
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Export and reporting - so you can share progress with a team or a client.
The tools below all do the first few; they differ most on depth, price, and whether they help you fix anything or only measure.
The tools compared
Prices are approximate and were checked mid-2026. They change often - verify the current offer before you buy.
| Tool | What it does | AI engines covered | Starting price | Best for |
|---|---|---|---|---|
| SearchScore | Free audit across AI Search, SEO and conversion (250+ signals), plus weekly citation tracking and optional done-for-you fixes | ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek; checks Google AI Overviews readiness | Audit free; Tracker available | Businesses wanting a free three-part audit and the option to have fixes implemented |
| Profound | Enterprise GEO analytics with deep prompt-volume data and crawler insight | Multi-engine (ChatGPT, Perplexity, Google AI, and more) | Custom enterprise pricing | Large teams needing deep analytics and compliance (SOC 2, SSO) |
| Scrunch AI | Enterprise monitoring plus an “agent experience” layer that serves machine-readable pages to AI crawlers | ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, AI Mode, Meta AI | Custom pricing | Enterprises wanting to control how AI crawlers see them |
| Peec AI | Affordable multi-model prompt tracking with strong reporting and many languages | Multiple LLMs; 115+ languages | ~$95/mo | Small teams and agencies wanting simple, flexible tracking |
| Otterly | Easy, low-cost prompt monitoring with a brand visibility index and citation analysis | Google AI Overviews, ChatGPT, Perplexity, Copilot (Gemini, AI Mode as add-ons) | ~$29/mo | Budget-conscious teams getting started |
| Ahrefs Brand Radar / Semrush AI Toolkit | AI mention and share-of-voice tracking added onto an existing SEO suite | Web + major AI surfaces | Add-on to base SEO subscription | Teams already paying for Ahrefs or Semrush |
| Manual tracking | Running prompts yourself and recording the results | Whatever you check by hand | Free | A first, rough look before committing to a tool |
The tools in detail
SearchScore - recommended (and yes, it’s ours)
We build SearchScore, so treat this as our pick rather than a neutral verdict. Here’s the honest version of where it fits.
SearchScore is an AI visibility audit and optimisation service rather than a pure prompt-tracker. Enter a URL and you get a free audit across three disciplines in one pass - a GEO Score for AI search visibility, an SEO Score for traditional search, and a CRO Score for whether visitors convert - covering 250+ signals and benchmarked against the 1,000,000+ websites SearchScore has audited as of July 2026. The full diagnosis is free with no email required, which most tools in this list don’t offer.
Alongside the audit, the Tracker runs weekly or daily scans across ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek, so you can watch your citations over time and see when competitors move. And if you’d rather not implement the fixes yourself, there’s a done-for-you service - which most monitoring tools simply don’t have.
Where it’s the right call: you want one view across AI search, SEO and conversion, a free starting point, and the option to hand the fixes to someone. Where it isn’t: if you need the deepest enterprise prompt-volume analytics or formal compliance paperwork, the enterprise platforms below are built for that.
Profound
Profound is the heavyweight enterprise option, aimed at large brands. Its standout is prompt-volume intelligence - data on what real users actually ask AI engines - along with deep analytics and a conversation explorer. It carries the enterprise trappings too: SOC 2 compliance, single sign-on, and dedicated support. Pricing starts low on paper but realistically lands in the several-hundred-a-month range and climbs from there. If you’re a large team that needs depth and procurement-grade security, it’s a serious choice; for a small business it’s likely more than you need.
Scrunch AI
Scrunch takes a broad view, tracking brand presence and citations across most major engines with source-level detail and persona- and region-based filtering. Its distinctive feature is the agent experience layer, which produces machine-readable versions of your site aimed specifically at AI crawlers - active control over how you’re represented, not just measurement. Pricing varies by plan and has no content-writing tools, so it suits organisations with a dedicated team that want to manage their AI presence deliberately.
Peec AI
Peec AI is one of the better-value dedicated trackers. It does clean multi-model prompt tracking, daily monitoring, competitor benchmarking and reporting, with support for many languages and no per-seat charges. It’s a monitor-and-diagnose tool - it points out problems and opportunities but doesn’t write content for you. For a small team or an agency that wants straightforward, affordable tracking across several AI models, it’s an easy place to start.
Otterly
Otterly is the lowest-cost serious entry point, and one of the easiest to set up. It automatically checks your chosen prompts across the main AI engines, stores the answers, and gives you a brand visibility index and citation analysis, with exports for reporting. The trade-offs: a couple of engines sit behind add-ons, prompt-based pricing climbs as you scale, and the dashboard data can refresh more slowly than power users would like. For a small team validating whether AI search matters for them, it does the job cheaply.
Ahrefs Brand Radar / Semrush AI Toolkit
If you already pay for Ahrefs or Semrush, you may not need a separate tool at all. Both now offer AI visibility tracking as paid add-ons - mentions, citations and share of voice, tied to their existing search-demand data. The appeal is keeping everything in one place. The limits: they’re add-ons locked to the base subscription, the AI features are newer than the core SEO product, and they don’t go as deep on AI-specific things like crawler behaviour. Good for teams that want AI data without adding a vendor; less suited to those for whom AI search is becoming a primary channel.
Manual tracking
The free fallback. Define a set of prompts, run them across the AI tools yourself, and record whether you appear. It works at a small scale and costs nothing, but it breaks down fast: results are inconsistent run to run, maintaining the dataset is tedious, and it never tells you why you’re missing. Fine as a first look; not something to rely on for long.
How to choose
The right tool depends on what you’re trying to do and who you are:
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Just want to know if you appear? Start with manual tracking or Otterly’s low tier.
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Small team or agency wanting affordable, ongoing tracking? Peec AI or Otterly.
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Already on Ahrefs or Semrush? Try their AI add-on before buying another tool.
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Enterprise needing depth and compliance? Profound or Scrunch AI.
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Want a free audit across AI, SEO and conversion - and maybe the fixes done for you? SearchScore.
The honest summary: if you only need to measure, several of these do it well, and price and engine coverage are the main differences. If you want to measure and fix - and see the SEO and conversion picture alongside AI - that’s a narrower field.
How tracking fits into your strategy
Tracking isn’t the goal; it’s the feedback loop. Without it you can’t tell whether changes to your content, structure or authority are working. You measure where you are, fix what’s missing, and monitor whether it improved - that cycle is what drives progress. A tool that only measures still leaves you to close the loop yourself.
Check your AI visibility
Free audit. Instant results. No sign-up required.
Continue exploring AI Search Rankings
Check your AI visibility
Free audit. Instant results. No sign-up required.
Related guides
AI Search Rankings: The Complete Guide → How to Track Perplexity Rankings → How to Rank in ChatGPT Search →
Track your AI citations weekly
SearchScore Tracker runs weekly (or daily) scans across ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek. Get your baseline, free.
Frequently asked questions
How do I check my visibility in Google AI Mode?
Run the free audit at the top of this page. It scores the signals Google AI Mode uses to select sources, including structured data, citability, authority and technical health, so you get an instant read on your AI Mode visibility across AI search, SEO and conversion, with no email required.
Is there a free AI Mode rank tracker?
The free SearchScore audit gives you a one-off AI Mode visibility check at no cost. For continuous AI Mode rank tracking across ChatGPT, Perplexity, Gemini, Google AI Overviews and more, the paid Tracker re-runs your prompts on a schedule and alerts you to changes.
What is the best AI visibility tool?
There isn't a single best tool, it depends on what you need. For deep enterprise analytics and compliance, Profound and Scrunch AI lead. For affordable multi-model prompt tracking, Peec AI and Otterly are strong. If you already pay for Ahrefs or Semrush, their AI add-ons may be enough. SearchScore suits businesses that want a free audit across AI search, SEO and conversion, and the option to have the fixes done for them.
What is the cheapest way to start tracking AI search visibility?
Manual tracking is free but breaks down quickly. Among paid tools, Otterly has a free tier, the lowest serious entry point. The SearchScore audit is free with no email required.
Do I need a dedicated AI visibility tool if I already use Ahrefs or Semrush?
Maybe not. Both Ahrefs (Brand Radar) and Semrush (AI Toolkit) now offer AI visibility tracking as paid add-ons. If you already live in one of those tools and want mentions and share-of-voice data in one place, the add-on is the lower-friction option. Dedicated platforms go deeper on AI specifically, from crawler behaviour to persona and region tracking, which matters more once AI search becomes a real channel for you.
Can any tool guarantee my brand will appear in ChatGPT?
No. AI answers are non-deterministic, the same prompt can return different sources on different runs, and models change without notice. No tool can guarantee a citation. What a good tool does is show you where you appear now, what gets cited instead of you, and which gaps to close so your chances improve over time.
What is the difference between tracking AI visibility and fixing it?
Most tools in this category are monitors, they tell you whether you appear and how that changes, but the fixing is left to you. SearchScore is one of the few that offers both: the audit and tracking show you where you stand, and a done-for-you service can implement the fixes.