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SearchScore vs OmniSEO

SearchScore vs OmniSEO

SearchScore vs OmniSEO. Including where they win.

An AI visibility platform built around per-channel trackers, with a free tool set in front of it and a done-for-you optimisation service behind it. SearchScore scores AI search, SEO and conversion in one audit. Here is the honest split, with prices read off omniseo.com on 18 August 2026.

RH Reviewed by Ronnie Huss, founder of SearchScore  ·  Updated 18 August 2026
Get my free scores → See the full comparison
AI Search · SEO · CRO scored No email for the diagnosis 1,000,000+ sites benchmarked
The short version

OmniSEO and SearchScore are not the same shape of product. OmniSEO covers AI visibility, citations and AI bot analytics. No SEO or conversion scoring. SearchScore is two things. The free audit scores three disciplines from your site's own signals: AI search readiness, classic SEO, and whether the visitors who arrive convert. The paid Tracker is the part that queries assistants, putting your category's buying questions to 6 engines and recording who gets cited. If AI visibility on its own is what you need, OmniSEO is a real answer and this page will not pretend otherwise.

What is SearchScore?

An AI search visibility checker, citation tracker and optimisation consultancy. It scores AI Search, SEO and conversion across 250+ signals and can implement the fixes for you.

What is OmniSEO?

An AI visibility platform built around per-channel trackers, with a free tool set in front of it and a done-for-you optimisation service behind it.

At a glance

SearchScore vs OmniSEO, side by side.

Kept honest, including the rows where OmniSEO is ahead.

What you getSearchScoreOmniSEO
Disciplines scoredAI Search · SEO · Conversion (CRO)AI visibility, citations and AI bot analytics. No SEO or conversion scoring.
AI engines coveredChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity on every paid Tracker plan. The free audit does not query engines; it scores the site's own signalsSee the engine note below
Entry priceAudit free with no email. Tracker from £20/mo, Pro £79/mo$89/mo Essentials (4 channels, 50 saved prompts), $349/mo Professional (10 channels, 100 saved prompts), $899+/mo Enterprise; 7-day free trial with no card
Scan cadenceweekly on every tierSet by plan
Published measurement gradeYes, per tier, against the IAB criteria see the gradingNot published as far as we can see
Public benchmark corpus1,000,000+ sites · 216 scoring AI-Ready (0.022%, 1 in 4,600)None published
Who it is built forYou want to find out whether you have an AI problem at all before you commit to a subscription, and you want SEO and conversion measured in the same pass.You want the widest channel coverage, including AI Overviews and AI Mode tracked separately, and you want bot analytics alongside it.

OmniSEO figures were read off omniseo.com on 18 August 2026 and are listed with their sources at the foot of this page. Prices in this category move, so if you are reading this much later, check theirs before you decide. Ours are on our pricing page.

Where OmniSEO is ahead

The things OmniSEO does better than we do.

A comparison page that cannot name these is an advert. Self-serve platform with an attached GEO and AEO service.

OmniSEO leads here

Genuine strengths

  • Ten answer channels on the Professional plan, wider than our six: it adds Copilot, Meta AI and Google's AI Overviews and AI Mode as separately tracked surfaces.
  • AI bot analytics, showing how AI crawlers behave on the site, which we do not measure.
  • A genuinely useful free tool set that needs no signup, including an AI prompt volume checker and a query fan-out generator.
  • Page-level citation attribution, so you can see which assets earn citations.
  • A 7-day trial with no credit card, then 50% off the first paid month.
SearchScore leads here

Where we are the stronger pick

  • £20/mo entry against $89/mo, with all six engines included at the entry tier rather than four channels.
  • The free diagnosis is the product, not a trial: no clock, no card, no expiry.
  • SEO and conversion are scored in the same audit.
  • A published measurement grade against the IAB criteria, and a published study of how much grounded answers vary between samples, which is the number that decides whether a weekly reading means anything.

Engines

Which assistants each one actually reads.

The SearchScore Tracker samples 6 engines on every paid plan: ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity. The free audit is a different thing and queries none of them: it reads your own site and scores how ready it is to be cited, which is why it can be free. Google's AI Overviews is a surface inside Google rather than an engine of its own, so we do not count it as a seventh, and a tool that does is not being dishonest, just counting differently. Read the count before you compare two numbers. OmniSEO's coverage is set out in the strengths above and in the sources below.

GEO Score · AI search SEO Score · rankings CRO Score · conversion

Choosing

Pick OmniSEO when, pick us when.

Choose OmniSEO

Better fit for you if

  • You want the widest channel coverage, including AI Overviews and AI Mode tracked separately, and you want bot analytics alongside it.
Choose SearchScore

Better fit for you if

  • You want to find out whether you have an AI problem at all before you commit to a subscription, and you want SEO and conversion measured in the same pass.

Both can be true at once. Plenty of teams run a dedicated AI visibility tool alongside a broader diagnosis, and the free SearchScore audit costs nothing to run next to whatever you already pay for.

How we measure

The part most comparisons leave out.

Grounded answers vary between samples, so a single reading is not a measurement and any tool quoting one is quoting noise. We publish how often we sample, how many questions per engine, and how much the answers move between samples. Across 1,000,000+ audited sites, 216 score AI-Ready (0.022%, 1 in 4,600), and the highest score recorded anywhere in that corpus is 86.6.

See the measurement grading → Read the methodology

Sources

Every claim on this page about OmniSEO, and where it came from.

We would rather be corrected than be wrong. If something here is out of date or misread, tell us at [email protected] and we will fix it and say that we did.

We have no commercial relationship with OmniSEO and this page carries no affiliate link.

See all three scores before you pay anyone.

The audit is free, needs no email for the diagnosis, and takes about a minute. Run it against whatever tool you are considering.

Get my free scores → Compare the rest

Our full price ladder

The ladder does not stop at Pro.

Comparison pages tend to quote our entry price and leave it there. The Tracker runs from £0 on the invite-only Founders' tier up to £499 a month on Enterprise, so you can weigh SearchScore against the tools listed above at the tier you would actually buy.

Founders'
£0
Invite only

5 questions tracked, weekly scans, 6 AI engines. Free once accepted.

Starter
£20/mo
about $25 a month

25 questions, 6 AI engines, weekly scans, up to 5 competitors.

Pro
£79/mo
about $99 a month

50 questions, each asked twice. Up to 10 competitors.

Scale
£199/mo
about $249 a month

100 questions, each asked twice. Up to 15 competitors, Search Console seeding, rescan on demand every hour.

Enterprise
£499/mo
about $625 a month

100 questions, each asked three times. Up to 20 competitors, Watchlist and Rival Intelligence included, named point of contact.

Billed in GBP. USD figures are display conversions. Every tier scans weekly across all six engines. Full plan detail and the currency toggle are on the pricing page. SearchScore prices checked against our own pricing page on 18 August 2026.