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SearchScore vs Scrunch AI

SearchScore vs Scrunch AI

SearchScore vs Scrunch AI. Including where they win.

An enterprise AI search platform that has moved beyond monitoring into agent experience: it tracks brand citations in AI answers and analyses how AI agents crawl and consume the site itself. SearchScore scores AI search, SEO and conversion in one audit. Here is the honest split, with prices read off scrunch.com on 18 August 2026.

RH Reviewed by Ronnie Huss, founder of SearchScore  ·  Updated 18 August 2026
Get my free scores → See the full comparison
AI Search · SEO · CRO scored No email for the diagnosis 1,000,000+ sites benchmarked
The short version

Scrunch AI and SearchScore are not the same shape of product. Scrunch AI covers AI visibility and agent experience. No SEO or conversion scoring. SearchScore is two things. The free audit scores three disciplines from your site's own signals: AI search readiness, classic SEO, and whether the visitors who arrive convert. The paid Tracker is the part that queries assistants, putting your category's buying questions to 6 engines and recording who gets cited. If AI visibility on its own is what you need, Scrunch AI is a real answer and this page will not pretend otherwise.

What is SearchScore?

An AI search visibility checker, citation tracker and optimisation consultancy. It scores AI Search, SEO and conversion across 250+ signals and can implement the fixes for you.

What is Scrunch AI?

An enterprise AI search platform that has moved beyond monitoring into agent experience: it tracks brand citations in AI answers and analyses how AI agents crawl and consume the site itself.

At a glance

SearchScore vs Scrunch AI, side by side.

Kept honest, including the rows where Scrunch AI is ahead.

What you getSearchScoreScrunch AI
Disciplines scoredAI Search · SEO · Conversion (CRO)AI visibility and agent experience. No SEO or conversion scoring.
AI engines coveredChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity on every paid Tracker plan. The free audit does not query engines; it scores the site's own signalsSee the engine note below
Entry priceAudit free with no email. Tracker from £20/mo, Pro £79/mo$250/mo (Core), 125 unique prompts, 7-day free trial; Enterprise is custom
Scan cadenceweekly on every tierSet by plan
Published measurement gradeYes, per tier, against the IAB criteria see the gradingNot published as far as we can see
Public benchmark corpus1,000,000+ sites · 216 scoring AI-Ready (0.022%, 1 in 4,600)None published
Who it is built forYou want to know whether AI search, classic SEO or your own conversion path is the thing costing you customers, and you want the diagnosis before you pay anything.You are an enterprise or a large agency, you care about how AI agents crawl your site as much as how they cite it, and a $250/mo floor is not the deciding factor.

Scrunch AI figures were read off scrunch.com on 18 August 2026 and are listed with their sources at the foot of this page. Prices in this category move, so if you are reading this much later, check theirs before you decide. Ours are on our pricing page.

Where Scrunch AI is ahead

The things Scrunch AI does better than we do.

A comparison page that cannot name these is an advert. Enterprise and agency, sold with a demo alongside the self-serve plan.

Scrunch AI leads here

Genuine strengths

  • Agent-side measurement almost nobody else has: Agent Traffic analyses AI bot traffic to the site, and Site Maps show how AI consumes it. That is the other half of the citation question, and SearchScore does not measure it.
  • 125 unique prompts on the entry plan is a large monitored set for the money.
  • Personas and multi-language monitoring are built in (3 personas and 2 languages on Core).
  • Named in every independent citation-tracking roundup we checked, which is a fair signal of category standing.
  • Product-level AI search performance for retail, which SearchScore does not offer.
SearchScore leads here

Where we are the stronger pick

  • Three disciplines in one diagnosis. Scrunch scores AI visibility; it does not tell you whether your SEO is sound or whether the visitors AI sends convert.
  • A free diagnosis with no email and no trial. Scrunch's entry point is a 7-day trial or a demo booking.
  • £20/mo entry against $250/mo. Different buyers, and we say so.
  • A published measurement grade against the IAB criteria, and a public corpus of 1,000,000+ audited sites to benchmark against.

Engines

Which assistants each one actually reads.

The SearchScore Tracker samples 6 engines on every paid plan: ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity. The free audit is a different thing and queries none of them: it reads your own site and scores how ready it is to be cited, which is why it can be free. Google's AI Overviews is a surface inside Google rather than an engine of its own, so we do not count it as a seventh, and a tool that does is not being dishonest, just counting differently. Read the count before you compare two numbers. Scrunch AI's coverage is set out in the strengths above and in the sources below.

GEO Score · AI search SEO Score · rankings CRO Score · conversion

Choosing

Pick Scrunch AI when, pick us when.

Choose Scrunch AI

Better fit for you if

  • You are an enterprise or a large agency, you care about how AI agents crawl your site as much as how they cite it, and a $250/mo floor is not the deciding factor.
Choose SearchScore

Better fit for you if

  • You want to know whether AI search, classic SEO or your own conversion path is the thing costing you customers, and you want the diagnosis before you pay anything.

Both can be true at once. Plenty of teams run a dedicated AI visibility tool alongside a broader diagnosis, and the free SearchScore audit costs nothing to run next to whatever you already pay for.

How we measure

The part most comparisons leave out.

Grounded answers vary between samples, so a single reading is not a measurement and any tool quoting one is quoting noise. We publish how often we sample, how many questions per engine, and how much the answers move between samples. Across 1,000,000+ audited sites, 216 score AI-Ready (0.022%, 1 in 4,600), and the highest score recorded anywhere in that corpus is 86.6.

See the measurement grading → Read the methodology

Sources

Every claim on this page about Scrunch AI, and where it came from.

We would rather be corrected than be wrong. If something here is out of date or misread, tell us at [email protected] and we will fix it and say that we did.

We have no commercial relationship with Scrunch AI and this page carries no affiliate link.

See all three scores before you pay anyone.

The audit is free, needs no email for the diagnosis, and takes about a minute. Run it against whatever tool you are considering.

Get my free scores → Compare the rest

Our full price ladder

The ladder does not stop at Pro.

Comparison pages tend to quote our entry price and leave it there. The Tracker runs from £0 on the invite-only Founders' tier up to £499 a month on Enterprise, so you can weigh SearchScore against the tools listed above at the tier you would actually buy.

Founders'
£0
Invite only

5 questions tracked, weekly scans, 6 AI engines. Free once accepted.

Starter
£20/mo
about $25 a month

25 questions, 6 AI engines, weekly scans, up to 5 competitors.

Pro
£79/mo
about $99 a month

50 questions, each asked twice. Up to 10 competitors.

Scale
£199/mo
about $249 a month

100 questions, each asked twice. Up to 15 competitors, Search Console seeding, rescan on demand every hour.

Enterprise
£499/mo
about $625 a month

100 questions, each asked three times. Up to 20 competitors, Watchlist and Rival Intelligence included, named point of contact.

Billed in GBP. USD figures are display conversions. Every tier scans weekly across all six engines. Full plan detail and the currency toggle are on the pricing page. SearchScore prices checked against our own pricing page on 18 August 2026.