Overview
Measures how clearly search engines and AI recognise your brand as an entity.
What this audit checks
Determines whether your brand, people and products are established as recognised entities with consistent signals, so search and AI systems can confidently attribute expertise to you.
Entity definition
- Confirm the brand has a clear, consistent description across owned properties
- Check for Organization schema with sameAs links to authoritative profiles
- Verify a Wikidata or knowledge-panel presence where warranted
- Confirm name, address and identity details are consistent everywhere
People and expertise
- Check key authors and executives have named bios and Person schema
- Confirm expertise is evidenced through credentials and body of work
- Verify author profiles link out to authoritative external presence
External corroboration
- Assess mentions of the brand across authoritative third-party sources
- Confirm the brand is associated with its core topics off-site
- Identify reputable directories and profiles missing your entity
Consistency signals
- Check for conflicting brand information across the web
- Confirm logos, naming and descriptions align across channels
- Verify structured data reinforces the same entity relationships
How to score it
What good looks like
Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.