§Definition Content Optimisation

Heading Hierarchy

The logical nesting of headings (H1 to H6) that organises a page into a clear, scannable structure.

ID
SS-DF-068
Confidence
Established · 84
Evidence
Established
Updated
2026-07-08

Definition

The logical nesting of headings (H1 to H6) that organises a page into a clear, scannable structure.

Heading hierarchy is the ordered use of H1 through H6 tags to break content into a meaningful outline, with subheadings nested logically under their parent sections. A clean hierarchy helps search engines understand a page's structure and topic coverage, improves accessibility, and makes passages easy for AI systems to extract and cite. Skipping levels or using headings purely for visual styling weakens this signal, so structure should reflect meaning, not appearance.

Recommended next steps

    See the wider capability Existing Asset Optimisation Capability