Overview
Existing Asset Optimisation treats your current pages as an under-exploited portfolio. It identifies assets close to a breakthrough, content that has decayed, and near-duplicates to consolidate - capturing gains at a fraction of the cost of net-new content, and improving the exact pages AI engines already sample.
Business problem
Teams default to publishing more when the fastest wins are hiding in pages that already rank on page two or have quietly decayed.
Decision supported
Decide whether an existing page is worth optimising, and precisely which levers will move it, before any new content is commissioned.
Inputs & outputs
Inputs
- Current rankings, impressions and click-through per existing URL
- On-page signals (title, headings, entity coverage, internal links, schema)
- Asset Strength Score and its component sub-scores
- Top-ranking competitor pages for the target query
Outputs
- Per-page optimisation brief with the specific levers to pull
- Asset Strength Score before/after projection
- Optimise / consolidate / leave-alone verdict per page
Decisions this helps answer
KPIs
- Asset Strength Score
- Refresh ROI
- Content decay rate
SearchScore insight
Product feature mapping
How this capability maps to SearchScore product features, today and on the roadmap.
Scores each page's proximity to a breakthrough.
Flags pages losing visibility.
Future improvements
- Continuous asset health monitoring that re-scores pages on every crawl and surfaces newly-decaying assets automatically
- Lever-level attribution linking each optimisation action to its measured Asset Strength Score movement
- One-click generation of the optimisation brief directly from the live Asset Strength Score breakdown
Starter prompt
Given this page and its target query, list the specific edits most likely to move it from position 8 to the top 3.Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.