The ranking value passed from one page to another through links, sometimes called link juice.
ID
SS-DF-124
Confidence
High · 85
Evidence
Established
Updated
2026-07-08
Definition
The ranking value passed from one page to another through links, sometimes called link juice.
Link equity is the authority and relevance signal that flows through a hyperlink from the source page to the destination. The amount passed depends on the linking page's own authority, the number of outbound links it carries and whether the link is followed or nofollowed. Both internal and external links transmit equity, which is why deliberate internal link architecture and earning links to strategic pages both matter for distributing authority across a site.