Overview
Internal Link Architecture treats linking as deliberate structure, not decoration. It builds hub-and-spoke topic clusters, routes authority to commercial pages, and eliminates orphans and broken links - helping both classic ranking and the AI retrievers that follow links to understand your topical coverage.
Business problem
Links are added ad hoc, so authority pools on the wrong pages, clusters are illegible to engines, and key pages are orphaned.
Decision supported
Decide how to route internal link equity and context so that priority pages are discoverable, well-supported and correctly themed.
Inputs & outputs
Inputs
- Full internal link graph and anchor-text inventory
- Page priority and conversion value map
- Orphan, deep-click-depth and crawl-depth report
- Topic cluster and pillar structure
Outputs
- Internal linking action plan (links to add, re-anchor or remove)
- Orphan and deep-page remediation list
- Cluster-consolidation recommendations
Decisions this helps answer
KPIs
- Orphan-page count
- Clicks-to-money-page depth
- Cluster completeness
SearchScore insight
Product feature mapping
How this capability maps to SearchScore product features, today and on the roadmap.
Visualises authority flow and orphans.
Future improvements
- Automated link-opportunity suggestions surfaced from semantic similarity across the content corpus
- Equity-flow simulation that predicts ranking movement before links are placed
- Continuous orphan detection wired into the publishing workflow so no new page ships without inbound links
Starter prompt
Given this list of pages and their topics, propose a hub-and-spoke internal link plan that routes authority to the money pages.Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.