The HTML element that defines a page's title, shown as the clickable headline in search results and browser tabs.
ID
SS-DF-065
Confidence
High · 88
Evidence
Strong
Updated
2026-07-08
Definition
The HTML element that defines a page's title, shown as the clickable headline in search results and browser tabs.
The title tag is a core on-page element that tells both search engines and users what a page is about in a single line. It is one of the strongest on-page relevance signals and heavily influences click-through rate, so it should lead with the primary query, stay within roughly 50–60 characters to avoid truncation, and read compellingly. Search engines sometimes rewrite titles, but a clear, intent-matched title remains the most reliable way to earn the exact headline you want.