AI visibility for accountants
Business owners now ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek to shortlist accountants the way they once asked for referrals - by specialism, by city, by price. We benchmarked over 1,000 firms across the UK to see who gets named. SearchScore shows you where your firm stands - free, with no email.
Choosing an accountant is a trust decision, and business owners increasingly delegate the shortlist to AI. The firms that get named are the ones whose specialisms, qualifications and client focus are readable: "ICAEW chartered, e-commerce and contractor specialists in Manchester" gets cited; "full-service accounting solutions" doesn't. SearchScore benchmarked over 1,000 firms across the UK and scores any firm's AI Search, SEO and conversion - free, with no email.
The new front door
These are the kinds of questions business owners now type into ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek instead of scrolling Google. Each one is a moment your firm is either named - or isn't.
Every question carries a specialism. The firm whose site names that specialism in plain text is the firm that gets shortlisted.
What gets scored
Most tools only look at one. For an accountancy firm, getting found is no use if the visitor doesn't feel confident enough to make contact - so we measure that too.
Whether ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek name you when a business owner asks for an accountant with your specialism, in your city.
Whether you appear for the searches owners still make - "accountant" plus city, plus specialism - and whether your site's structure and authority hold up.
Whether a business owner comparing three firms finds your specialisms, your fees approach and your booking route before deciding you're interchangeable with the others.
Built for how you work
An accountancy firm is chosen on credibility and fit, not impulse - and the scoring reflects a professional-services practice. You're measured on whether your qualifications (ICAEW, ACCA, AAT), your sector specialisms and your fee approach are readable; whether your partners and team are named and credentialed; and whether a cautious buyer can take a low-commitment first step. Not on running a consumer marketing funnel.
What holds accountancy sites back
None of these mean you've done anything wrong - they're just the things AI engines quietly trip over. The audit tells you which apply to you.
"Proactive, friendly, full-service accountants" is the most duplicated copy in UK professional services. AI matches specifics - sector, client type, software, fee model - and the firm that states them wins the shortlist.
Saying "we work with contractors" once on a services page is weak. A page that answers contractors' actual questions - IR35, take-home, switching - is what AI can match and cite.
Chartered status, professional body registrations and named partners are exactly what a cautious AI looks for on a money question. If they're not clearly written, the recommendation goes to a firm where they are.
When your presence on aggregator and review platforms is stronger than your own site, AI cites the platforms - which list you beside your competitors with a comparison table.
"What do accountants charge" is half the conversation. Firms that publish a fee approach - fixed-fee menus, from-prices, or a plain explanation of how fees work - appear in answers that price-conscious owners actually act on.
Proof it can move
This isn't a beauty example, but it shows what's possible when a smaller name gets the fundamentals right. FileSeal went from no AI mentions to ChatGPT's number-one recommendation in its category - ahead of DocuSign, a company a hundred times its size. They ran the same free audit you can, then fixed what it found. Being smaller isn't the disadvantage people assume; being unreadable to AI is.
Read the full FileSeal story →How it works
Enter your website. In about 60 seconds you get your AI Search, SEO and conversion scores - no email, no signup.
A plain-English list of what's holding your firm back, in priority order. Do it yourself, or have us do it.
Keep an eye on your scores from $25/month, or take the done-for-you service and we'll make the changes for you.
We guarantee your GEO, SEO and CRO scores all improve within 30 days, or we work for free until they do.
Common questions
Often it's two things at once: potential clients can't find you, and the few who do can't tell whether you're the right fit. Search is shifting too - business owners now ask ChatGPT, Claude or Gemini for a shortlist before they ever open Google. SearchScore checks all of it: whether traditional search finds you, whether AI engines name you, and whether your site turns a visit into an enquiry, then shows what to fix first.
Usually because the AI can't clearly read your specialisms, qualifications and client focus. If your sector expertise, professional body registrations and fee approach aren't written in plain, extractable text, and your site isn't structured in a way AI engines can parse, they recommend firms they can understand instead. The free audit shows you exactly which of these is holding you back.
Yes, more than most firms realise. Chartered status, professional body registrations and named partners are exactly what a cautious AI looks for on a money question. If they're buried in about-us paragraphs or locked inside PDFs, AI can't read them. Making them clearly written and structured is one of the highest-impact fixes on most firms' audits.
You don't have to publish exact prices, but publishing a fee approach helps enormously. "What do accountants charge" is half the conversation. Firms that publish a fee approach - fixed-fee menus, from-prices, or a plain explanation of how fees work - appear in answers that price-conscious owners actually act on. The audit flags whether your fee approach is readable.
Referrals remain the strongest source of new clients for most firms - but the next step after a referral is increasingly an AI search. When someone is told to "look up" a firm, they ask ChatGPT or Gemini, not just Google. If your firm isn't readable to AI, the referral hits a dead end. SearchScore makes sure the digital front door matches the reputation you've built offline.
Yes. You get your full diagnosis - your AI Search Score, SEO Score and conversion score, plus what's broken - free, with no email required. Ongoing tracking starts at $25/month, and the done-for-you service is optional.
Your AI Search, SEO and conversion scores, benchmarked against over 1,000 UK firms. Free, no email.