AI visibility for therapists
More people now ask ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek to find them a therapist than ever before. If the AI can't understand who you help, it recommends someone else. SearchScore shows you where you stand - free, with no email.
When someone asks an AI assistant to recommend a therapist, it picks from the practices it can clearly understand and trust. If your specialisms, credentials and location aren't written in plain, readable text - and your site isn't structured the way AI engines expect - you get skipped, even if you're the better therapist. SearchScore checks exactly that, scores your AI Search, SEO and conversion, and shows you what to fix. The diagnosis is free and needs no email.
The new front door
These are the kinds of questions people now type into ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek instead of scrolling Google. Each one is a moment your practice is either named - or isn't.
You can't see these conversations happening, and you can't track them in Google Analytics. The only way to know whether you're being recommended is to check.
What gets scored
Most tools only look at one. For a therapy practice, getting found is no use if the visitor doesn't feel safe enough to make contact - so we measure that too.
Whether ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek recommend you when someone asks for a therapist with your specialism, in your area.
Whether you show up for the searches clients still make - "therapist near me", your town, your approach - and whether your site is readable and trusted.
Whether a nervous, first-time visitor finds the trust signals and the simple, low-pressure way to make contact that turns a visit into an enquiry.
Built for how you work
A solo therapy practice doesn't run sales funnels, discount codes or landing-page experiments - and it shouldn't be marked down for that. SearchScore recognises personal-service practices like therapy and adjusts the scoring accordingly, so you're measured on what actually matters for your work: being found, being understood, and being easy to reach. You get a fair score, not one built for a different kind of business.
What holds therapy sites back
None of these mean you've done anything wrong - they're just the things AI engines quietly trip over. The audit tells you which apply to you.
If your approach and credentials are inside a graphic or a downloadable document, AI can't read them. It needs plain text it can quote.
"BACP registered, 12 years' experience, trauma and anxiety" should be clearly written and structured, not buried in an about-me paragraph an AI can't parse.
When your name, location and specialism differ between your site, directories and listings, AI engines lose confidence and recommend someone more consistent.
A first-time visitor in a vulnerable moment needs one obvious, low-pressure way to reach you. Friction here quietly loses enquiries you never hear about.
If nothing on your site plainly answers "do you help with X" or "do you offer online sessions", AI has nothing to match a question to.
Proof it can move
This isn't a therapy example, but it shows what's possible when a smaller name gets the fundamentals right. FileSeal went from no AI mentions to ChatGPT's number-one recommendation in its category - ahead of DocuSign, a company a hundred times its size.
They ran the same free audit you can, then fixed what it found. Being smaller isn't the disadvantage people assume; being unreadable to AI is.
Read the verified case study →ChatGPT, asked cold. The smaller, well-optimised name won.
Where therapy practices stand
We track therapy and counselling practices in the SearchScore AI Visibility Index. Here's the snapshot - and where you'd sit.
Fill in from a real Index export (therapy filter), snapshot dated [[AS_OF_DATE]]. Aggregate and top performers only - never name low-scoring practices. This section is intentionally excluded from the page's structured data until it holds real figures.
Want to know where you'd land on this list? Run the free audit and see your AI Search Score in about 60 seconds. Or view the full Index.
How it works
Enter your website. In about 60 seconds you get your AI Search, SEO and conversion scores - no email, no signup.
A plain-English list of what's holding your practice back, in priority order. Do it yourself, or have us do it.
Keep an eye on your scores from about £20 a month, or take the done-for-you service and we'll make the changes for you.
We guarantee your GEO, SEO and CRO scores all improve within 30 days, or we work for free until they do.
Common questions
Often it's two things at once: people can't find you, and the few who do don't feel ready to get in touch. Search is shifting too - many clients now ask ChatGPT, Claude or Gemini for a recommendation before they ever open Google. SearchScore checks all of it: whether traditional search finds you, whether AI engines recommend you, and whether your site turns a visit into an enquiry, then shows what to fix first.
Usually because the AI can't clearly read who you are, who you help and where you work. If your credentials, specialisms and location aren't written in plain, extractable text, and your site isn't structured in a way AI engines can parse, they tend to recommend practices they can understand instead. The free audit shows you exactly which of these is holding you back.
Make it easy for AI to understand and trust you: clear specialisms and credentials in readable text, a well-structured site, consistent details across the web, and a page that answers the questions clients actually ask. SearchScore scores where you stand today across ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek, then shows what to fix first.
No. The audit is built for practitioners, not developers. You get plain-English scores and a prioritised list of what to fix. If you'd rather not do it yourself, the done-for-you service makes the changes for you.
Yes. You get your full diagnosis - your AI Search Score, SEO Score and conversion score, plus what's broken - free, with no email required. Ongoing tracking starts at about £20 a month, and the done-for-you service is optional.
Yes, and it's designed with solo and small practices in mind. The scoring recognises that a single-therapist practice works differently from a large clinic, so you aren't marked down for not running the sales machinery of a bigger business.
Your AI Search, SEO and conversion scores, and what to fix first. Free, no email, built for solo practitioners.