Media pack: UK vs US Marketing Agencies 2026

The figures

Seven figures to quote

Agencies audited

11,201: 4,811 in the UK and 6,390 in the US, September to October 2026.

AI-Ready (80 or more)

186 of 11,201 (1.7%). UK 46 of 4,811 (1.0%); US 140 of 6,390 (2.2%).

Average AI readiness score

62.9 out of 100. UK 60.3; US 64.9.

Google ahead of AI

2,654 agencies are Strong or better on Google and below Strong on AI; 185 are the reverse.

The six labels

Agencies with none of the six labels average 47.7; with all six, 78.8.

Selling AI search

612 agencies pitch AI search on their own homepage; 55 of 612 (9.0%) are AI-Ready.

UK against US

US agencies average 4.6 points more; comparing agencies from the same directories, 1.1.

Six charts, ready to download or embed

Each image is 1600 pixels wide and carries its source line. The embed code shows the chart with a credit link to the report.

Each label goes with about 5.2 more points. Nobody with two or fewer is AI-Ready.

Download PNG

<a href="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/"><img src="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/charts/six-labels-ladder.png" alt="Each label goes with about 5.2 more points. Nobody with two or fewer is AI-Ready." width="800" style="max-width:100%;height:auto"></a>
<p>Source: <a href="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/">SearchScore SAVI: UK vs US Marketing Agencies 2026</a></p>

For every agency ahead on AI and behind on Google, 14 are the other way round.

Download PNG

<a href="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/"><img src="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/charts/google-vs-ai.png" alt="For every agency ahead on AI and behind on Google, 14 are the other way round." width="800" style="max-width:100%;height:auto"></a>
<p>Source: <a href="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/">SearchScore SAVI: UK vs US Marketing Agencies 2026</a></p>

Two countries, one curve. The UK's sits further left, and furthest at the bottom.

Download PNG

<a href="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/"><img src="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/charts/uk-vs-us-curves.png" alt="Two countries, one curve. The UK&#x27;s sits further left, and furthest at the bottom." width="800" style="max-width:100%;height:auto"></a>
<p>Source: <a href="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/">SearchScore SAVI: UK vs US Marketing Agencies 2026</a></p>

Strong on the basics. Weak where AI looks for proof.

Download PNG

<a href="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/"><img src="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/charts/uk-vs-us-areas.png" alt="Strong on the basics. Weak where AI looks for proof." width="800" style="max-width:100%;height:auto"></a>
<p>Source: <a href="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/">SearchScore SAVI: UK vs US Marketing Agencies 2026</a></p>

Agencies with the strongest single habit score 14.6 points higher. Sites AI cannot read score 20.9 lower.

Download PNG

<a href="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/"><img src="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/charts/signals-and-scores.png" alt="Agencies with the strongest single habit score 14.6 points higher. Sites AI cannot read score 20.9 lower." width="800" style="max-width:100%;height:auto"></a>
<p>Source: <a href="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/">SearchScore SAVI: UK vs US Marketing Agencies 2026</a></p>

Leeds (100 agencies) and Phoenix (50) lead. The capitals sit in the middle.

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<a href="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/"><img src="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/charts/cities.png" alt="Leeds (100 agencies) and Phoenix (50) lead. The capitals sit in the middle." width="800" style="max-width:100%;height:auto"></a>
<p>Source: <a href="https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/">SearchScore SAVI: UK vs US Marketing Agencies 2026</a></p>

Every city and agency type, in full

Average scores out of 100. Cities with 40 or more agencies; agency types with 30 or more agencies in a country. Small groups move more from one agency to the next, so quote the agency count with any figure.

United Kingdom

City	Agencies	AI readiness	Search visibility	Conversion	AI-Ready
Leeds	100	62.5	68.2	57.5	2
Manchester	120	62.4	69.0	58.4	0
Sheffield	49	61.8	67.5	57.0	2
Birmingham	79	61.6	66.4	57.1	1
Nottingham	67	61.4	66.8	56.7	1
Bristol	101	61.1	66.2	56.5	3
Newcastle Upon Tyne	40	61.0	66.2	59.5	0
Brighton	50	60.7	65.4	54.3	0
London	915	60.1	65.2	54.0	6
Norwich	53	59.7	65.6	55.3	0
Cheltenham	44	59.5	64.7	57.0	0
Edinburgh	61	59.4	65.0	54.1	0
Glasgow	55	58.4	63.3	55.7	0
Leicester	51	56.9	62.8	56.5	0

United States

City	Agencies	AI readiness	Search visibility	Conversion	AI-Ready
Phoenix, AZ	50	68.2	72.6	61.9	0
Denver, CO	101	67.1	70.8	60.7	7
Austin, TX	115	66.8	72.1	61.1	1
Irvine, CA	43	66.4	70.8	62.7	1
Chicago, IL	108	66.3	71.6	59.9	5
Tampa, FL	55	66.3	72.8	61.2	2
Orlando, FL	51	66.3	71.5	62.8	1
Miami, FL	106	65.7	70.5	60.5	4
San Diego, CA	98	65.7	71.3	61.1	1
Boston, MA	75	65.4	70.2	59.1	1
Houston, TX	90	65.3	69.9	60.7	2
Nashville, TN	45	65.3	70.9	59.4	0
Las Vegas, NV	56	65.0	70.3	59.6	2
Atlanta, GA	97	64.7	69.3	58.6	3
Raleigh, NC	41	64.7	69.6	58.6	1
Los Angeles, CA	133	64.4	69.7	59.0	9
Dallas, TX	98	64.0	69.5	59.6	2
New York, NY	329	63.3	68.7	57.6	5
Portland, OR	73	63.1	68.6	59.0	0
Philadelphia, PA	44	62.3	67.7	57.2	2
San Francisco, CA	112	62.1	66.7	56.3	3
Seattle, WA	60	61.4	67.7	56.3	2
Minneapolis, MN	56	60.7	65.3	53.6	1

Agency types

Agency type	Country	Agencies	AI readiness	Search visibility	Conversion
Advertising	UK	174	56.7	62.2	53.2
Advertising	US	97	68.2	73.1	63.0
Branding	UK	305	58.7	63.1	51.5
Branding	US	78	65.2	70.6	59.2
Creative	UK	899	54.8	59.4	50.8
Creative	US	74	60.9	64.8	55.9
Digital marketing	UK	589	64.1	70.0	60.5
Digital marketing	US	1,935	63.4	68.7	58.3
Full service	UK	143	63.3	68.9	57.2
Full service	US	306	65.8	71.9	60.7
PPC and paid media	UK	936	64.8	70.4	61.0
PPC and paid media	US	3,222	65.6	70.9	61.0
PR	UK	367	58.9	63.5	53.1
PR	US	60	66.5	72.0	60.3
SEO	UK	140	67.7	72.5	62.6
SEO	US	204	70.5	75.5	64.2
Web design	UK	721	59.2	64.9	56.6
Web design	US	211	65.7	72.0	62.5

How to credit it

Suggested citation. SearchScore (2026). The AI Visibility Report: UK vs US Marketing Agencies 2026. https://searchscore.io/savi-report/uk-us-marketing-agencies-2026/

Licence. The figures, charts and data file are published under the Creative Commons Attribution 4.0 licence. Credit SearchScore and link to the report.

Method in brief. We checked each agency's live website the same way an AI reader would, running more than 300 checks across AI visibility, SEO and conversion, and turned each into a score out of 100. The full method is at the foot of the report. No agency is named in the report or in the data.

Spokesperson. Ronnie Huss, founder of SearchScore. Profile · bio and headshots.