Semrush AI Toolkit vs SearchScore: Free Audit + Fixes

Semrush AI Toolkit vs SearchScore: add-on or all-in-one audit?

Semrush's AI Visibility Toolkit is a $99/month add-on that tracks how brands appear in AI answers, on top of a Semrush subscription. SearchScore scores AI search, SEO and conversion in one free audit, then ships the fixes for you.

RH Reviewed by Ronnie Huss, founder of SearchScore · Updated 7 July 2026

AI Search · SEO · CRO scored Free audit, no email 30-day money-back guarantee

SearchScore vs Semrush AI Toolkit, feature by feature.

One is an add-on inside an enterprise SEO suite. The other is a standalone diagnose-and-fix service with a free front door. Comparing the whole Semrush platform instead? See SearchScore vs Semrush.

What you get	SearchScore	Semrush AI Toolkit
Core focus	AI Search + SEO + CRO scoring and fixes	AI visibility tracking inside Semrush
Free tier	Full audit free, no email	No free trial (per Semrush's knowledge base)
Entry price	Tracker from £20/mo (about $25) · no base plan needed	$99/mo add-on, on top of a Semrush subscription
AI engines covered	ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek - all included	LLMs such as ChatGPT and Google AI Mode
Prompt-level tracking	Citation tracking by question and competitor	Yes – Prompt Research + Prompt Tracking
AI site audit	Yes – 250+ signals, free, with a prioritised fix list	AI Search Site Audit report
SEO scoring	Yes – 100+ signals included	Separate: lives in the Semrush base plans
Conversion / CRO scoring	Yes – 30+ signals	Not covered
Public benchmark	850,000+ sites · public leaderboard · quarterly SAVI index	None public
UK-specific data	UK SAVI editions + UK sector benchmarks	No UK-specific editions
Done-for-you implementation	Fixed-price Audit + Growth Service	Platform only
Money-back guarantee	30-day score guarantee	Not advertised

Pricing and features reflect each company's publicly available information as of July 2026. Semrush figures are from Semrush's own knowledge base and pricing pages; bundles such as Semrush One change the maths. We keep this current.

Two different approaches

Bolt on tracking or fix the whole funnel?

The AI Toolkit adds an AI answer lens to a suite built for traditional SEO teams. SearchScore starts from the other end: a free diagnosis of why AI engines skip you, plus SEO and conversion scores, then the fixes. Learn more in our AI search vs traditional SEO guide.

GEO Score · AI search SEO Score · rankings CRO Score · conversion

SearchScore

Diagnose and fix

Score AI search, SEO and conversion in one scan
250+ signals benchmarked against 850,000+ sites
Free diagnosis with no email required
Six AI engines in every Tracker plan, from £20/mo standalone
Done-for-you Audit and Growth Service ship the work
30-day money-back guarantee on scores

Semrush AI Toolkit

Track inside the suite

Visibility Overview and Brand Performance reports
Prompt Research and Prompt Tracking on the questions you choose
Competitor Research on AI answer share
AI Search Site Audit report
$99/mo add-on on top of a Semrush plan · no free trial

Honest about where they lead.

Choose the Semrush AI Toolkit if you need…

AI visibility reporting inside a Semrush account your team already pays for and lives in daily.
Prompt-level tracking tied to the same workspace as your keyword and competitor research.
Google AI Mode coverage, which SearchScore's Tracker does not scan.
Enterprise reporting and multi-user workflows across the wider Semrush platform.

If you are not already a Semrush customer, the toolkit means buying a base plan first. If you want the diagnosis free, all six engines for £20/month and the fixes shipped for you, that is SearchScore territory.

SearchScore vs Semrush AI Toolkit, answered.

Can I try SearchScore before paying?

SearchScore offers a full diagnosis free with no email: your AI Search Score, SEO Score and CRO Score, plus what is broken. Semrush's own knowledge base states the AI Visibility Toolkit does not offer a free trial; it is a $99/month add-on on top of a Semrush subscription.

What makes the Semrush AI Toolkit different from SearchScore?

The Semrush AI Visibility Toolkit tracks how brands appear in AI answers, with reports such as Visibility Overview, Prompt Tracking, Brand Performance and an AI Search Site Audit, inside the wider Semrush platform. SearchScore is a standalone diagnose-and-fix service: it scores AI search, SEO and conversion in one free scan, then ships the fixes for you.

How much does the Semrush AI Toolkit cost compared to SearchScore?

Per Semrush's knowledge base, the AI Visibility Toolkit costs $99/month as an add-on, which sits on top of a paid Semrush subscription; it is also bundled into the higher-priced Semrush One plans. SearchScore's Tracker starts at £20/month (about $25) with no base subscription required and cancel-anytime billing.

Which AI engines does each tool cover?

Semrush's knowledge base describes the AI Visibility Toolkit tracking AI answers in LLMs such as ChatGPT and Google AI Mode. SearchScore's Tracker runs weekly scans across six engines - ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek - all included in every plan.

Does the Semrush AI Toolkit cover conversion scoring?

No. The AI Visibility Toolkit focuses on AI visibility; Semrush's SEO tooling lives in the base plans, and conversion auditing is not part of the toolkit. SearchScore scores AI search, SEO (100+ signals) and CRO (30+ signals) together in one free audit, because being cited by AI only pays off if the site converts the visit.

Semrush AI Toolkit vs SearchScore: add-on or all-in-one audit?

SearchScore vs Semrush AI Toolkit, feature by feature.

Bolt on tracking or fix the whole funnel?

Diagnose and fix

Track inside the suite

Honest about where they lead.

Choose the Semrush AI Toolkit if you need…

SearchScore vs Semrush AI Toolkit, answered.

Start with the free audit. No email, 60 seconds.