About
Founder, SearchScore · SearchScore
Founder of SearchScore and lead author of the SearchScore Method, grounding every framework in observable search and AI-answer behaviour.
The SearchScore Editorial Lead is the founding author of the SearchScore Method, the framework library that underpins SearchScore's audits, guides and Tracker. The role has authored the Query Gap, Citation Engineering and AI Visibility frameworks and set the editorial standards the wider knowledge base is written to. Every recommendation published under this byline is grounded in SearchScore's own audits across client sites and in first-party observation of how AI answer engines cite and recommend brands. This is an editorial identity intended to be owner-replaceable as the SearchScore team grows.
Contributions to the Method
- 7
- Frameworks reviewed
- 50
- Guides authored
- 6
- Areas of expertise
Areas of expertise
- SEO
- GEO / AI search
- Technical SEO
- Content strategy
- Entity & authority building
- Measurement & analytics
Credentials
- Author of the SearchScore Method frameworks
- Editor of the SearchScore knowledge base and methodology
- Runs SearchScore audits across client sites
- Publishes the SearchScore guides and definitions library
Review history
- 2026-07-08 - Reviewed the GEO & AI Search frameworks: Annual accuracy review
- 2026-07-08 - Reviewed the Query Gap and Priority frameworks: Aligned scoring model and weights with current audits
Recommended next steps
Related knowledge
Related frameworks
▤Framework
74
AI Answer Monitoring Framework
A structured method for tracking how AI answer engines describe, cite and recommend a brand over time.
▤Framework
73
AI Visibility Framework
A programme for moving the AI Visibility Score across engines through citation, authority and monitoring.
▤Framework
75
Citation Engineering Framework
Engineer pages so AI answer engines can extract, quote and attribute a self-contained claim to you.
▤Framework
80
E-E-A-T Signal Framework
A repeatable method for making experience, expertise, authoritativeness and trust signals explicit and verifiable across a site.
▤Framework
86
Query Gap Optimisation Framework
A repeatable method for finding, sizing and closing the gap between what your audience asks and what you answer well.
▤Framework
85
SearchScore Priority Matrix
The canonical scoring model that ranks any opportunity on value, confidence and effort into one comparable number.
▤Framework
78
Visibility Lifecycle
The stages a page moves through - from invisible to cited to defended - and the work each stage needs.
Related guides
▶Guide
82
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80
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How to appear in Google AI Overviews
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Assemble one dashboard that ties organic and AI visibility to revenue outcomes stakeholders actually care about.
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80
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80
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Turn experience, expertise, authoritativeness and trust from an abstract idea into concrete, verifiable signals on every important page.
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78
How to build entity authority so search and AI recognise your brand
Make your brand a well-defined entity that search engines and language models understand, trust and associate with your core topics.
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75
How to build entity signals so AI models recognise your brand
Establish consistent entity signals so AI models reliably recognise, resolve and trust your brand.
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Earn durable, editorially given links through genuine value rather than tactics that invite penalties or decay.
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80
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Select a small set of metrics that connect search work to business outcomes and resist gaming.
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80
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Claim, verify and fully optimise your Google Business Profile so it drives calls, visits and map pack visibility.
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80
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84
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85
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Find pages competing for the same query, decide which should win, and consolidate so your authority stops splitting.
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74
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Generate and reclaim the unlinked brand mentions that reinforce your entity and increasingly influence AI recommendations.
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85
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84
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▶Guide
76
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Model the likely traffic, conversion and revenue return of proposed search work so investment is defensible.
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80
How to generate and manage customer reviews that build trust
Build a steady flow of authentic reviews and respond to them in a way that strengthens trust, local visibility and conversion.
▶Guide
76
How to get your brand cited by ChatGPT
Earn citations and recommendations inside ChatGPT answers by making your pages retrievable, quotable and trustworthy.
▶Guide
74
How to grow your share of model in AI answers
Increase how often AI models name and recommend your brand across the buyer questions that matter.
▶Guide
84
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▶Guide
84
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Turn shallow, low-value pages into substantive ones that satisfy intent, or retire them if they cannot be saved.
▶Guide
82
How to make a JavaScript site render for search and AI
How to ensure content built with client-side JavaScript is actually seen, indexed and cited by crawlers.
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82
How to map commercial intent across your keyword universe
Sort every target query by where it sits on the buying journey so effort lands on the terms that actually generate revenue.
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85
How to map search intent so every page answers the right question
Classify the intent behind each target query and align page type, structure, and angle to what the searcher actually wants.
▶Guide
78
How to measure your GEO and AI visibility
Build a repeatable measurement of how often, how well and how favourably AI engines cite your brand.
▶Guide
75
How to monitor your AI citations over time
Set up a repeatable process to track when and how AI engines cite your brand across key questions.
▶Guide
82
How to optimise crawl budget on a large site
Practical steps to stop crawlers wasting effort on low-value URLs so your important pages get crawled and refreshed faster.
▶Guide
80
How to optimise for local SEO and win the map pack
Improve local relevance, prominence and proximity signals so your business ranks in the map pack and local organic results.
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80
How to optimise money pages for commercial search
Turn product, service and category pages into pages that both rank for commercial queries and convert the visitors they earn.
▶Guide
76
How to optimise your content for Perplexity
Win citations in Perplexity by structuring pages around retrievable, evidence-backed passages it can quote and link.
▶Guide
84
How to pass Core Web Vitals
A focused method for diagnosing and fixing the loading, interactivity and stability metrics that affect user experience and ranking.
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82
How to prioritise your SEO and GEO roadmap
Rank every proposed initiative by impact, effort and confidence so the team ships the work that moves revenue first.
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83
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Identify pages that dilute your site's quality and decide whether to improve, merge, redirect, or delete each one safely.
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86
How to refresh decaying content before it loses its rankings
A repeatable workflow to detect, prioritise and update ageing pages so they regain traffic instead of quietly fading.
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80
How to run a digital PR campaign that earns authoritative links
Design a newsworthy, data-led campaign that journalists want to cover, earning editorial links and brand authority rather than buying them.
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82
How to run a log-file analysis
How to use server logs to see exactly how search and AI crawlers behave on your site, and act on it.
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85
How to run a query gap analysis that finds the pages you are missing
Compare the questions your audience asks against the pages you have published to surface the highest-value content you are not yet answering.
▶Guide
85
How to run a technical SEO audit that finds problems worth fixing
A repeatable method for auditing crawlability, indexation and rendering, then ranking the findings by business impact.
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80
How to run conversion-focused SEO on your organic traffic
Close the gap between rankings and revenue by optimising ranked pages for the action, not just the visit.
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78
How to structure content answer-first for AI engines
Rewrite pages so the answer comes first, making passages easy for AI engines to lift and cite.
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74
How to use structured data to support AI answers
Apply the right schema so AI engines can parse, trust and reuse your content in their answers.
▶Guide
84
How to write a content brief that produces rankable content first time
Give writers a precise, evidence-based brief so the draft satisfies intent, covers the topic, and needs minimal rework.
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84
How to write a pillar page that anchors a topic and ranks for the head term
Structure a comprehensive, well-linked pillar page that both serves the broad head query and directs readers into your supporting content.
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72
How to write and publish an llms.txt file
Create an llms.txt file that gives AI systems a clean, curated map of your most important content.
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78
How to write author bios and bylines that build trust
Attach credible, verifiable authors to your content so readers, quality raters and AI systems trust who is behind it.