Evidence Technical SEO

Links are weighted by likelihood of being clicked (Reasonable Surfer)

Google's Reasonable Surfer patent describes assigning different weights to links based on the probability a user would actually click them.

ID
SS-EV-008
Confidence
Established · 82
Evidence
Established
Updated
2026-07-08

The claim

Not all links pass equal value; a link's contribution depends on its prominence, position and likelihood of being clicked.

What the evidence shows

The Reasonable Surfer patent models a user who follows some links more than others, so a prominent in-content link carries more weight than a boilerplate footer link. This refines the original random-surfer PageRank model and supports the practice of positioning important internal and external links where users are genuinely likely to engage.

Source

Source
Reasonable Surfer patent (US7716225B1)
Type
Patent
Year
2010
Strength
Moderate

How SearchScore applies it

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