What you are seeing
Internal links fail to route authority or express topic structure.
Authority does not reach money pages and topic clusters are illegible to engines and AI retrievers.
Severity & business impact
Medium severity
Poor internal linking leaves authority trapped and key money pages under-supported, limiting how well they can rank and convert.
Symptoms
- Money pages weakly linked
- No cluster structure
- Deep pages hard to reach
Likely causes
- Ad hoc linking
- No hub-and-spoke design
- Over-reliance on navigation links
Recommended first actions
- Map the internal link graph to find under-linked priority pages
- Add contextual links from high-authority pages to important targets
- Standardise descriptive, keyword-relevant anchor text
Recommended response
Recommended next steps
Where this fits - and what's next
The SearchScore path from a problem you feel to visibility you can measure.